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Work experience

Export & New Business Manager

"Horizon is a leading bakery of frozen cakes and desserts.

  • Realize profitable export sales in new markets with new accounts such as ICA Sweden, ICA Norway, Starbucks Spain, Starbucks France, Mantinga Lithunia, Aviludo Portugal.
  • Improving sales with the existing international accounts in and outside Europe.
  • Implementing of the brand and private label with the key accounts in the key countries.
  • Managing the sales manager in Germany.
  • Undertaking marketing studies.
  • Define and recording of the export marketing strategy, budgets and business plans such as operational plan, activity plan, quarterly business review (QBR).
  • Active participation at several meetings such as marketing sales.
  • Participation in International food fairs such as Private Label Manufacturers Association.
  • Negotiations with the European retail buying centers to map and conclude volume contracts such as Euromadi, AMS.

Vero Sabor

20102012

Commercial Director

Vero Sabor is Portuguese for real flavour and is a brand and meat concept for retail and food service. Furthermore Vero Sabor  is a subsidiary of Jan Zandbergen NL one of the leading meat importers and exporters in Europe.

  • Introducing a new frozen and fresh meat concept in Europe for retail and food service.
  • Building business from scratch with selected retail partners.
  • Representing Vero Sabor at international foodfairs, PLMA Amsterdam, Sial Paris, Anuga Cologne.
  • Route to  market strategy national and international.
  • Arranging point of sales materials, packaging design.
  • Sales negotiations with the leading retail and food service companies in Europe.
  • Create a consumer platform through LinkedIn : Friends of Vero Sabor.

Export Manager

Daelmans Banket is a Dutch independent family bakery and international market leader of caramel wafers (stroopwafels). The head office is based in Holland with export offices in the UK and USA.

  • Responsible for all export sales in and outside Europe (Middle East).
  • Achievement of substantial growth and partnerships with Starbucks.
  • Restructure business in the Middle East.
  • Set up of the international sales and marketing strategy.
  • Dealing with the International retailers, food service companies and B2B.
  • Building new substantial business from scratch.
  • Organise International food fairs.

International Area Sales Manager

Royal Wessanen is a multinational in the food Industry : cereals, convenience food and health food. Beckers is a leading innovative player in the European frozen food market and markets it's products under the brand Beckers and private labels for the leading European retailers. There is a high innovation rate. Beckers is market leader in the retail and food service sector in the Benelux with a growing market share in Europe. The company has 6 manufacturing units in the Netherlands, Belgium and Germany and employees around 800 fte's.

Implementation of the brand with key accounts in Spain, Portugal, France and other countries.

  • Managing the sales manager in Spain.
  • Undertaking marketing studies and determining the position of International sales in the company. 
  • Define and recording of the export marketing strategy and activities, budgets and business plans.
  • Active participation at several meetings.
  • Profit & Loss responsible.
  • Participation at International food fairs Anuga, Alimentaria, Sial, IFE, PLMA, FMI Chicago.
  • Negotiations with the European retail buying centers to map and conclude volume contracts.
  • Establish a sales office in Spain.
  • Executive search and appointment of a sales manager abroad.
  • Public relations activities.

Director Export Sales

T.G. Smith is a leading UK processor and packer of edible nuts and dried fruits. In my role as export sales director I was responsible for all export sales, member of the board and the managing of the export sales office in Holland.

  • Managing the export sales of nuts and dried fruits, branded and pl.
  • Managing the export sales office in Holland and attending international food fairs.
  • Input in board meetings.
  • Realize profitable sales.

De Schaap

19841989

Export Manager

  • Export of nuts and dried fruits.

Insurance & Real Estate Manager

  • Advice of insurance, mortgages and real estate.

Education

Faktor

20022002

Cross Functional Project Management.

Project management training.

FENEDEX

19821982

Completion of Export Transactions

All aspects regarding export.

Graduate certified insurance advisor B certificate.

Education to professional insurance advisor

Skills

Sales

  • Previous success in delivering sales growth in a highly competitive environment.
  • Ability to build relation ships with key customers, sales agents, importers and B2B partners.
  • Recognising viable business opportunities.
  • A strong, confident negotiater, sympathic to a customer's needs whilst at the same time able to support the business goals of the company.

Managerial

  • National and international sales experience, all aspects, gained at multinational and family companies.
  • High level of creative problem solving skills.
  • Consistant approach of all tasks.
  • People skills.
  • Multilingual (5), Dutch, English, German, French, Spanish.

Personal

  • Entrepreneurial.
  • Sales driven.
  • Friendly personality.
  • Strong adaptility to other cultures.
  • Chairman and founder of Gateway to Export (G2E) an export network club for the food sector.
  • Street wise.