Craig Vallarino

Craig Vallarino


High energy entreprenuer with a varied background spanning 20 years. My career started both entreprenuerial and technical. My first company was a network systems integration and sales organization that I built for 7 years.  In order to protect my certifications, I took all of the exams and held the certificates so I would not lose them, and an employee, to a competitor. I held the equivalent of a CCIE, Novell, 3Com, and SCO Unix advanced technical ratings/certificates simultaneously. That technical bent has served me well through the years in technology. I moved into marketing and and by default, sales and business development over the coming years. Usually hired to build marketing departments because of my ability to develop key messages, define markets, position products and build brand equity, I usually ended up inheriting sales management. The reason being because management recognized that the way I measured success of my marketing inititatives was always tied to the end result -- What was I contributing to the bottom line revenue?

I have a strong personality and people tend to either love me or dislike me. Usually the former, but I can't claim sainthood. I am a very skilled negotiator, and taleted at finding ways to craft mutually beneficial business partnerships. I have built teams of people at 5 companies, and am proud of the fact that many time people would follow me to another venture. The largest team I have built and managed numbered a total 16, with 7 direct reports. I have managed marketing budgets in excess of $10MM, and had P/L budget responsibility 3 times. Twice I have been an integral part of a management team that was acquired. One company was acquired by Cisco, and another by Intel.

My more recent experience is creative in nature. I have always worked on the mechanics and deliverables of messaging via feautures and benefits as they related to the sales teams or channels I was supporting. Marketing has become much more of a value driven discipline in recent years with demonstrable results needing to come from each campaign. For years, I was measured on leads that converted to revenue that the company generated. The metrics are far more granular now and I have focused my craft on SEO, SEM, and all things e-Marketing. Like others though, I have found that the Internet is not a panacea, and as always, a well balanced plan of attack is still the order of the day. 

I focus now on revolving all marketing around bulletproof branding and messaging. The disciplines here are similar as always, but they too have evolved with the changes in communications and media outlets.

Work History

Work History
Jun 2006 - Mar 2008

VP, Marketing and Sales

High Speed Networks
Jun 2005 - May 2006

Director, Worldwide Sales

Lok Technology
Feb 2002 - May 2005

Director, Worldwide Market Development

Mar 2000 - Feb 2002

Founder & President

Eklego Venture Partners
Mar 1998 - Jan 2000

Director, Business Development

1996 - 1998

Director, Field Marketing


Sep 1982 - Jun 1986

Bachelor of Science in Commerce