Opening the doors to MarketScope in March 2008 was the culmination of my work in the market research industry since 1992. My clients have come from a host of industries and from countries all over the world. Subsequently, there's probably not a challenge I've not faced before. Through the years I've seen both terrific client experiences as well as some awful ones. My plan has always been to take what I've learned, seen, and experienced before and apply it to my own firm.
Even though MarketScope is a new firm, at the helm is a steady and seasoned market research professional. However, as this is a new firm my focus is on generating long-term client relationships working on important issues and making exciting discoveries that prove a return on my clients' investment.
Since starting the firm earlier this year, MarketScope has been contracted to study voter attitudes on behalf of the American Medical Association's political action committee (AMPAC). In addition, I'm measuring opinions of Washington, DC-area residents in the on behalf of my client, Transurban, a global construction firm building the High Occupancy Tolls (HOT Lanes) on the Capital Beltway.