William Cullo

William Cullo

Summary

I've been working in market research measuring, analyzing, and helping shape opinions since 1992. For the first 12 years my focus was mainly on political polling. For the last 4 years I've applied much the same focus from political polling in doing market research for corporations and trade associations. In March of 2008, I started my own market research and public opinion firm: MarketScope, LLC.

Work History

Work History
Mar 2008 - Present

Principal

MarketScope, LLC

Opening the doors to MarketScope in March 2008 was the culmination of my work in the market research industry since 1992.  My clients have come from a host of industries and from countries all over the world.  Subsequently, there's probably not a challenge I've not faced before.  Through the years I've seen both terrific client experiences as well as some awful ones.  My plan has always been to take what I've learned, seen, and experienced before and apply it to my own firm. 

Even though MarketScope is a new firm, at the helm is a steady and seasoned market research professional.  However, as this is a new firm my focus is on generating long-term client relationships working on important issues and making exciting discoveries that prove a return on my clients' investment. 

Since starting the firm earlier this year, MarketScope has been contracted to study voter attitudes on behalf of the American Medical Association's political action committee (AMPAC).  In addition, I'm measuring opinions of Washington, DC-area residents in the  on behalf of my client, Transurban, a global construction firm building the High Occupancy Tolls (HOT Lanes) on the Capital Beltway. 

Jul 2004 - Feb 2008

Managing Director

Qorvis

My primary responsibility as a managing director with Qorvis was to manage the firm's in-house market research division, iQ Research & Consulting.  As managing director of iQ Research, I was responsible for conducting research for many of Qorvis' clients.  This included work for Pratt & Whitney, Jim Beam Global Spirits & Wine, The Virginia Lottery, Halliburton, The Mortgage Bankers Association among many others.

The work I conducted for these clients ran the gamut of market research challenges.  Crisis communications, brand image, product launch/development, message testing, website testing, ad testing.  Most of the work entailed researching finite, hard to reach audiences such as opinion leaders, new homeowners, lottery players, and distilled spirits distributors.

Education

Education