Marketing Communications Director
AIGB - True Results
Provide strategic marketing communications leadership ensuring local market accountability to overall brand strategy and compliance.Leverage corporate resources to effectively deliver local relevance and market dominance. Key responsibilities include PR efforts, internal and external communications, local market communications, cooperative marketing and patient loyalty.
¨Provided local market support for remote seminar using integrated media approach (largest turn-out to date in that area) resulting in 9% conversion rate to surgery and lower cost per lead/cost per surgery.
¨Optimized media placements to gain better conversion rate in local market efforts.
¨Managed local radio promotion in the Houston area.Provided direction and support for the semi-finalist selection.Assisting winner in social media efforts (Blog and Twitter).Developed press releases for Houston Radio Promo semi-finalist announcement and winner announcement.
¨Developed and managed live TV segments on Good Day Texas ensuring physician and patient were well-versed in key messages.
¨Developed and produced patient testimonials and surgeon videos for re-launch of corporate website and marketing materials.
¨Worked with network of surgeons on coop marketing including website optimization, physician referral program, events.
¨Worked with Sales Call Center to effectively communicate brand messaging to strengthen conversion rate.