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Work experience

Oct 2009Jun 2010

Marketing Communications Director

AIGB - True Results

Provide strategic marketing communications leadership ensuring local market accountability to overall brand strategy and compliance.Leverage corporate resources to effectively deliver local relevance and market dominance. Key responsibilities include PR efforts, internal and external communications, local market communications, cooperative marketing and patient loyalty.

¨Provided local market support for remote seminar using integrated media approach (largest turn-out to date in that area) resulting in 9% conversion rate to surgery and lower cost per lead/cost per surgery.

¨Optimized media placements to gain better conversion rate in local market efforts.

¨Managed local radio promotion in the Houston area.Provided direction and support for the semi-finalist selection.Assisting winner in social media efforts (Blog and Twitter).Developed press releases for Houston Radio Promo semi-finalist announcement and winner announcement.

¨Developed and managed live TV segments on Good Day Texas ensuring physician and patient were well-versed in key messages.

¨Developed and produced patient testimonials and surgeon videos for re-launch of corporate website and marketing materials.

¨Worked with network of surgeons on coop marketing including website optimization, physician referral program, events.

¨Worked with Sales Call Center to effectively communicate brand messaging to strengthen conversion rate.

Sep 2000Jan 2009

Global Advertising


Provided strategic marketing and advertising leadership ensuring brand strategy and brand compliance worldwide.Developed and managed advertising efforts with average annual budget in excess of $50 million. Managed agency relationships.Managed staff.

May 1988May 2000

Advertising Manager


Provided project leadership in development and production of all corporate advertising.Managed annual production budget in excess of $300 million.




University of Oklahoma

US Grant High School


Advertising Production
Microsoft Office (Word, Excel, PowerPoint)

Recommendations via



BMA (Business Marketing Association)

ANA (Association National Advertisers)

DAL (Dallas Ad League)

AAF (American Advertising Federation)


Innovative, strategic marketing professional with extensive experience in consumer and business-to-business markets. Versatile leader that continuously generates new ideas, quickly refines concepts, and takes successful campaigns to market. Positive and immediate impact on delivering results oriented marketing plans that align to brand positioning in conjunction with global brand equity.

Senior level marketing professional with extensive experience in business-to-business and consumer marketing.  Strong background in brand development, maintenance and guidance, media and advertising strategies, advertising production, financial skills and advertising agency relationships.



2008 Dallas Ad League Eagle Award Winner – Brand Ad Manager (one out of 300)

2008/09 Gold District 10 Regional ADDY (TV campaign)

2008/09 Silver Dallas ADDY (TV campaign)

2008/09 Business Marketing Association Pro-Comm Award – Best of Division Winner, Print Division

2008/09 B2B Runner-up Integrated Campaign

2008/09 B2B Runner-up Microsite Campaign


2009 Dallas Ad League Foundation

2009 Boys and Girls Club of Richardson