Cs Bagga

  • New Delhi Delhi
Cs Bagga

Work History

Work History

Jul 2010 - Present

Strategic Marketing Management

COVIDIEN Healthcare India Pvt. Ltd.

Responsible for directing, developing and executing South Asia Region's Professional Affairs & Clinical Education (PACE) programs and services that are aligned with corporate strategies in their Area. 

Responsible for setting up CCI – Covidien Center of Innovation, a state-of-art training center in Mumbai.

Responsible for establishing key relationships with Healthcare Professionals (residents, KOL's, etc.) on a local, national and regional level to create brand awareness and procedural adoption. To continually formulate, execute, evaluate and measure the effectiveness of all training and education programs.

Responsible for all PACE related activities within Indian Subcontinent for all GBUs. To manage educational partnerships with premier institutes, industry partners and surgical  societies through regular meetings to discuss program execution and the capturing of  procedural adoption data, while ensuring that all programs remain compliant with Covidien policies, MCI, AdvaMed, ACCME and other relevant industry guidelines.

Key Achievements

  • Enlisted 45 topmost institutes and KOLs of India toward the PACE initiatives
  • Pioneered the concept of CLINICAL IMMERSIONS in India, which is now considered as a benchmark in the industry
  • Executed over 310 events – trained over 8600 surgeons and Physicians
  • Launched Super specialty product – “TURBOHAWK” for PAD in October 2012 and “PIPELINE” embolization device in February 2013
  • Achieved over 43% incremental sales and over 70% additional procedural adoption
  • India, in 2012, has become the fastest growing region in the world for COVIDIEN. The trend continues in 2013 with 36% growth rate
  • Covidien is now accepted as the preferred education partner by surgeons across the India Subcontinent.
Jul 2009 - Jun 2010

Sr. Product Manager

COVIDIEN Healthcare India Pvt. Ltd

Responsible for Strategic Account Planning, Business development, Sales Forecasting, Marketing, Pricing, Training, and Hiring of personnel for countrywide operations.

Responsible for achieving Top line margins for the division and to prepare marketing plans that provide a working framework for optimal product positioning by customer by channel to achieve sales and margin quota/budget forecasts

Responsible for managing company investment in resources and equipment

Responsible for creating and maintaining portfolio of Key Opinion Leaders

Responsible for assessing and monitoring competitor activity and modify marketing strategies appropriately to minimize competitor impact

Responsible for designing and implementing creative new product launches to secure internal and external customer commitment

Participate, where appropriate, in acquisition/integration activities to augment product range/ portfolio

Train Sales Specialists, Regional Managers, Distributors and Customer Service in the use and features of products

Key Achievements

  • Re-engineered the product management department as a move towards “best in class”
  • Introduced samples and other resources accountability in the region.
  • Ensured 100% ethical and compliant behavior in product promotion.
  • Introduced Evidence based marketing as compared to random unsubstantiated claims marketing
  • Conceived and constructed the “dry lab” in Gurgaon office for training surgeons and paramedics
  • Awarded the “Exceptional Employee Award for FY09” by Covidien India for setting up the “Dry lab”
  • Launched revolutionary products like Hemorrhoid staplers and SILS in India Subcontinent
  • Conducted distributor training on Covidien products and Covidien employees on Stapling, Hernia, Bariatric, SILS and Hemorrhoidopexy using EEA Hemorrhoid staplers
Jul 2008 - Jun 2009

Regional Manager - North India

COVIDIEN Healthcare India Pvt. Ltd

Responsible for overseeing account planning, sales development, sales forecasting, managing key customers, brand promotion, managing sales team, sales, territory and outsmart competition.

Key Achievements

  • Achieved a growth of 92% in sales of FY09 over the corresponding period of FY08
  • Increase  direct reportees from 3 to 5 as a result of increased growth and opportunities.


Apr 2011 - Mar 2014


Faculty of Management Studies