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Work experience

SRS Labs, Inc.

Santa Ana, California - July 1995 – March 2009

(IP licensing and audio technology solutions for global electronics manufacturers NASDAQ: SRSL)

Account Executive, SRS Licensing Division – North America Sales  (August 2007 – March 2009)

Successfully managed C-level customer relationships, utilizing a thorough understanding of SRS' broad portfolio of technologies, markets served and competitive landscape. Identified customer cost reductions, developed customized solutions to overcome their specific challenges to drive near-term revenue growth.

  • Established and managed executive level relationships with major consumer electronics OEMs increasing market penetration and revenues 38% for assigned accounts
  • Successfully closed 3 new $100M+ OEM accounts within two quarters and increased assigned quota by nearly 25%
  • Effectively negotiated terms and contracts within 5% of list pricing, increasing profit margins by nearly 50% over existing account
  • Managed technology integration with internal and overseas regional offices to consistently deliver solutions on time and meet customer deadlines
  • Conducted quarterly business reviews with top accounts to provide management with greater visibility to customer forecast and revenue

Product Manager & Marketing Analyst  (September 2001 – August 2007)

Developed global strategy and product positioning for SRS technologies, SRS-branded consumer products and company's Internet properties.

SRS Licensing Division

  • Managed strategic planning and positioning of SRS technologies to address market trends, win new business and increase technology deployment in established accounts
  • Identified market trends and collaborated with R&D to develop new technology and be first to market
  • Managed product launch schedules with key milestones for engineering, chip manufacturers, sales and marketing to consistently deliver new technologies on schedule
  • Developed sales training materials and outlined strategic value proposition for SRS customers 

SRS Consumer Products & Internet Division

  • Outlined strategic marketing initiatives to increase sales of SRS branded hardware and software products
  • Identified marketing requirements and technical specifications for new products and successfully collaborated with engineering department to bring products to market
  • Developed and conducted sales training for sales and retail channels to increase market share
  • Designed and managed content on SRS’ corporate, entertainment and e-commerce Internet properties to optimize revenue including online revenue-generating marketing campaigns and promotions 

Project Manager, SRS Licensing Division  (May 1998 – September 2001)

  • Managed global infrastructure development projects to provide increased communication and visibility into SRS' business process.
  • Lead performance and productivity improvement projects and successfully implemented change management throughout the organization
  • Negotiated and managed integration of 3rd party software applications designed to reduce operational expenses highlight unreported licensing revenue and decrease time of product certification
  • Developed project scope, timelines and key milestones to manage and deliver projects on time or ahead of schedule

Sales & Customer Service Manager, SRS Licensing Division  (July 1995 – May 1998)

Managed sales of licensed SRS consumer electronics accessories for computers, automotive and home theater to international distributors and direct mail order.



Trained in the consultative sales approach, new product development, analytical and strategic development, prioritizing and delegating, energetic and results driven, proven project/ program management skills, effective team leadership and motivator, exceptional customer service and hospitality skills, high level relationship development and retention


Educated and accomplished professional with proven results, driving revenue growth and increasing market share. Known for skillfully moving an organization from strategic planning to change management with confidence and achieving goals. Currently exploring career advancement opportunities in a marketing, project management or business development role.


  • The Roseth Group – 30 hours of individualized executive training in consultative sales, time management and organizational skills
  • AMA - Principals of Professional Selling
  • Karrass - Effective Negotiating
  • Extensive Training in MS Office, Crystal Reports, Agile Advantage, Adobe Photoshop & Illustrator and


Proven Sales Expertise                               

• Developing strategic C-level relationships• Effective Consultative Selling Approach

• Win/ Win Contract Negotiation Skills

• Creative “outside-the-box” Thinking             

Defining Global Products and Strategic Planning

• Identifying Market Trends

• Competitive Market Analysis• Demonstrated Product Launch Leadership• Thorough Knowledge of IP Model & Branding


An inventive mind with an entrepreneurial spirit and visionary forsight for developing innovative marketing strategies and solutions.  20+ years of proven excellence in marketing, new product development, website management, social media, sales, project management, on-line and print grapic production, hospitality/  customer service and financial services for leading brands including;