Crystal Olig

Oxiem is an interactive marketing agency in Columbus, Ohio. We bring a fresh approach to creating effective e-marketing programs for companies large and small. By combining high-performance web marketing modules, beautifully branded site design, advanced technology and search marketing prowess, we take e-marketing to a whole new level.

• Responsible for all aspects of client service, including reporting, relationship-building, timeline management and communications planning.

• Assist clients with online content planning and analysis.
  • Established quantitative and qualitative metrics systems to evaluate success.
  • Led art direction and content management strategy planning sessions with team & clients.

• Project management for website development, typically managing 15-20 projects concurrently.

  • Strategic content building, information hierarchy planning, technical integration and achieving visual branding goals.

  • Strong technical knowledge including basic HTML, capabilities of site platforms and 3rd party tools & applications including Wordpress, Drupal, others.
  • Fiscal responsibility for the profitability of each project.
  • Management of team members and outside freelance specialists.

• Coordination of search marketing campaigns with clients and search analysts.

  • Pay-Per-Click advertising, organic site optimization & SEO, conversion and quality traffic metrics, and keyword research and integration.

• Business development team member.

  • Assisted with proposal development and research, RFP responses, new business presentations and client marketing audits.

• Social media marketing execution for Oxiem.

  • Led launch of Facebook page, blog posts, YouTube usage and strategy for @Oxiem Twitter feed.

• Conducted seminar and training events for small businesses and marketers.
  • Managed all aspects of event, from attendee marketing and registration to agendas, presentations, educational components and follow-up surveys.

Event Publishing is an independent trade media company, publisher of Event Solutions magazine and Event-Solutions.com, and host of a national event industry conference and tradeshow in Las Vegas.

• Developed company’s annual strategic marketing plans: Established revenue goals, planned public relations outreach, created strategies for circulation growth and audience engagement, developed social media usage, and initiated brand analysis, testing and development.

• Managed $75,000 annual marketing and PR budget for all Event Publishing’s products.

• Planned and instituted public relations program, generating placements on “Deco Drive” program in Miami and achieving national television exposure on Lifetime TV’s program, “Get Married,” seen by 350,000 people and rebroadcast online for 21,000 additional impressions. Conference coverage in early  2009 by Las Vegas’ KLAS CBS-8 used company as unique positive example in down economy.

• Managed all external communications during transition to new ownership, preparing key messages and serving as spokesperson.

• Member of 10-person conference management team, responsible for pre-show outreach and registration, onsite signage and sponsorship recognition, media relations and daily coverage.

• Organized and launched social media outreach using various tools like Facebook and Twitter, successfully building buzz for registration promotions, on-site events and contests. Gained valuable audience feedback, multiplied exposure to new potential clients and lead travel industry's Keep America Meeting outreach.

• Project management: Led editorial and creative team in complete magazine redesign and major revitalization of annual industry forecast, including  data collection, analysis, and final product production and distribution.

• Created dynamic and ambitious sales initiatives with sales staff and publisher, including creation of new media kit and revisions of all sales collateral material. In 2008, sales and marketing staff increased advertising revenue by 62.5% over past two years.

• Created online press room, pitched local and consumer media, managed internal e-newsletter, wrote award nominations and occasional magazine pieces.

• Won FOLIO's Best Conference & Tradeshow in 2007 over consumer publication O! You, The Oprah Magazine.

• Mastered data management for house database of 40,000 readers, analyzed circulation demographics and initated circulation base restructuring. From 2007 to 2009, number of subscribers directly requesting the magazine increased 71.5%.

• Developed permission-based e-mail program. Built relationship with outside contractor, increased list rental opportunities and solved database hygiene issues to overcome circulation audit penalties. Achieved a consistent opt-in base of 15,000 readers and 30-35% open rates.

• Assisted team in creation of new digital edition product. Exponentially expanded revenue opportunities by passing complex digital audit by BPA Worldwide.

• Communicated key client messages through news releases, events, media advisories, briefing sheets, and research reports for clients including Western Union, First Data, Denver Public Schools’ “Smart Start” healthy breakfast program and Smoke Free Colorado.

• Successfully pitched multiple radio interviews for Smoke Free Colorado; With team, generated 125 total media placements (50% higher than goal), gaining 11.7 million gross media impressions.

• Supported client service teams by logging daily billing reports for hourly work, tracking team activities, results and budget.

• Member of Latino PR team, assisting with multicultural communications to key Latino audiences and attending cultural events and trainings on behalf of the agency. Reported directly to Latino PR team leadership.

The Nebraska United Methodist Conference is the governing and communications organization for 83,015 Nebraskans and 391 congregations statewide.

• Created media relations plan, outreach kits and media lists for three United Methodists camps across the state, including custom graphic design, public relations writing and media training for camp directors.

• Created crisis communications plan and program communications kit for Safe Sanctuaries risk management program.

• Assisted in graphic design of all communications pieces and collateral for the United Methodist organization including cinema slides, postcards and CD cases.

• Reported directly to Marketing Communications Director

• Graduated Summa Cum Laude, with highest honors and 4.0 GPA.
• Completed undergraduate thesis on development of public relations strategy in Latin America, including oral defense to panel of journalism experts.
• Additional concentrations of study in marketing, English.

• One semester Central America study abroad program with culture, linguistics and literature full-immersion classes.
• Edited and designed program publication, Girasol (Sunflower)