Client Services & Account Manager
Oxiem Marketing Technology
Oxiem is an interactive marketing agency in Columbus, Ohio. We bring a fresh approach to creating effective e-marketing programs for companies large and small. By combining high-performance web marketing modules, beautifully branded site design, advanced technology and search marketing prowess, we take e-marketing to a whole new level.
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Responsible for all aspects of client service, including reporting, relationship-building, timeline management and communications planning.
- Assist clients with online content planning and analysis.
- Established quantitative and qualitative metrics systems to evaluate success.
- Led art direction and content management strategy planning sessions with team & clients.
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Project management for website development, typically managing 15-20 projects concurrently.
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Strategic content building, information hierarchy planning, technical integration and achieving visual branding goals.
- Strong technical knowledge including basic HTML, capabilities of site platforms and 3rd party tools & applications including Wordpress, Drupal, others.
- Fiscal responsibility for the profitability of each project.
- Management of team members and outside freelance specialists.
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Coordination of search marketing campaigns with clients and search analysts.
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Pay-Per-Click advertising, organic site optimization & SEO, conversion and quality traffic metrics, and keyword research and integration.
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Business development team member.
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Assisted with proposal development and research, RFP responses, new business presentations and client marketing audits.
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Social media marketing execution for Oxiem.
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Led launch of Facebook page, blog posts, YouTube usage and strategy for @Oxiem Twitter feed.
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- Conducted seminar and training events for small businesses and marketers.
- Managed all aspects of event, from attendee marketing and registration to agendas, presentations, educational components and follow-up surveys.