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Work experience

May 2011Nov 2011

Credit Advisor

Infinity Contact

Responsible for selling Dun and Bradstreet business credit reporting solutions to a variety of business via

high volume and strategic phone calls to meet daily, weekly, and monthly sales objectives.  Complete knowledge and understanding of specific D&B product line and using consultative selling to target demographic and multiple industries.

Mar 2009Nov 2009

Territory Manager

Cedar Rapids Business Systems

Business to business development and customer acquisition role for a regional printmanagement organization. Advised current and potential customers on how best toutilize the most current printing technology to meet their business objectives.Coordinated and created marketing materials for trade show events.

Jan 2007Mar 2009

Marketing Advisor

Cumulus Radio

Created branding strategies for effective advertising campaigns for clientele for four radio stations: KHAK, KDAT, KRNA and KRQN. Designed and organized multi-vendor promotions to enhance customer’s product or event for both regional and national accounts. Served as primary contact for advertising agencies andclients regarding pricing, promotions, scheduling, production and invoicing.Successfully conducted ongoing monitoring of competitors brands and stayed updatedon relevant industry information. Continually researched probable and potential salesopportunities.

Jul 2006Jan 2007

Outside Sales Marketing Consultant

KZIA 102.9/ESPN 1600

Provided guidance and direction for customer short and long term marketing initiatives with two radio stations; KZIA FM and KGYM AM.  Assisted customers in the development of specific branding strategies and budgeting for the most effective use of radio as a medium to meet their business objectives.  Maintained and grew advertising volume with new accounts via a consultative customer focused solution based marketing approach. Prospected for new business-to-business radio and event-based advertising opportunities expanding customer base via phone, networking events and field cold calling.

Aug 2005Jun 2006

Sales Associate

Stratos Four, Inc.

Executed daily phone prospecting to acquire new business for nationwide media streaming web development company.  Coordinated web streaming / web conferencing product demonstrations with prospective clients as the primary method of product orientation leading to sales.

Nov 1999Aug 2005

Media Consultant

Gazette Communications

Provided customer guidance on effectively marketing business or event printadvertising and promotional initiatives through internal multi-publications. Generatedrepeat business through development of long term customer relationships via ongoingparticipation in customer marketing strategies.

Education

Skills

SalesForce
Sales Direct
Touchstar
WordPress Blog
Publisher
PowerPoint
CRM
Excel
MicroSoft Outlook
MicroSoft Word

References

Mitch Boddicker

To Whom It May Concern:

I originally hired Crystal Kayser as a Territory Manager for Business Systems and worked very closely with her until the end of my tenure there. I was immediately impressed with her professionalism, integrity, willingness to learn and high standards for quality and accuracy.

Crystal possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and a smile. Her upbeat personality and engaging personal style enables her to

interact effectively with both clients and staff. Crystal is extremely detailed oriented and accountable.

Crystal takes initiative to go beyond the expected parameters of her job. Crystal can workindependently and is able to follow through to ensure that the job gets done. She is flexible and willing to work on any project that is assigned to her. All the intangibles that lead to success in the workplace are in order with Crystal. There will be no unpleasant surprises and I am confident she will fit in and add to office morale.

I volunteered to write this recommendation for Crystal because I am very grateful for hercontributions to our office and very confident that she has the intelligence, work ethic andcommunications skills to add value wherever she works.

Please fell free to contact me ifyou have any questions.

Sincerely,

Mitch BoddickerMajor Account ExecutiveAccess Systems, Inc.Email: [email protected]: (319) 721-4281

Paula Blessman

To Whom it May Concern:

Crystal Kayser is a classy, driven, dynamo.  Crystal worked with our organization first representing  Cumulus and then with Business Systems.

Because of her aggressive strategic plan and constant communication and guidance, the Amana Colonies Convention and Visitors Bureau leased a deluxe printer and copier in the Fall of 2010.  Without Crystal's diligence, we would still be struggling with our antiquated machine.

We believe Crystal will be a strong asset to whomever is lucky enough to offer her a position.  She is diligent, engaging, experienced and sharp.

Sincerely,

Paula Blessman

Amana Colonies Convention and Visitors Bureau

 

Greg Yokanovich

To Whom It May Concern:

This serves as a letter of reference for Crystal Kayser. It is my honor to recommend Crystal Kayser.

I have known her since June of 2007. I was a co-worker in a marketing and sales department for Cumulus Radio in Cedar Rapids during her tenure with the company.

While I continue to be employed by the same company, Ms. Kayser has sought other opportunities that could better utilize her skills as a marketing professional. I have benefited from her friendship and continue to maintain contact with her on a regular basis.

During our time together, Ms. Kayser demonstrated outstanding talents in both marketing and communications as a sales representative. She has a reputation as a superb manager of individual clients – with specific attention to each as often as necessary.

Revealing of her abilities, Ms. Kayser took the initiative many times to significantly impact promotional opportunities and maximize response. She was able to build a solid and respectable client base through her efforts in providing personal service and personality.

I am impressed by Crystal’s abilities and recommend her unhesitatingly. I am confident that, if selected for your vacancy, she would provide the same high level of service and commitment.

If you have any questions or wish to speak further about Ms. Kayser, please feel free to call me at 319-558-6698.

Sincerely,

Greg Yokanovich - Marketing Consultant, Cumulus Radio Cedar Rapids

Objective

Innovative Professional with experience in all phases of marketing and advertising field seeks a competitive career that allows me to be creative and deal with multiple assignments and simultaneously solve tricky problems with detailing. I have excellent managerial skills and capable of building long-term client and cohesive relationships for the benefit of the organization.

Interest

Reading, Performance Theatre, Politics, Fashion, Camping/Fishing, Non-Profit Volunteering and Gardening.