Crystal Kayser

Work History

Work History
May 2011 - Nov 2011

Credit Advisor

Infinity Contact

Responsible for selling Dun and Bradstreet business credit reporting solutions to a variety of business via

high volume and strategic phone calls to meet daily, weekly, and monthly sales objectives.  Complete knowledge and understanding of specific D&B product line and using consultative selling to target demographic and multiple industries.

Mar 2009 - Nov 2009

Territory Manager

Cedar Rapids Business Systems

Business to business development and customer acquisition role for a regional printmanagement organization. Advised current and potential customers on how best toutilize the most current printing technology to meet their business objectives.Coordinated and created marketing materials for trade show events.

Jan 2007 - Mar 2009

Marketing Advisor

Cumulus Radio

Created branding strategies for effective advertising campaigns for clientele for four radio stations: KHAK, KDAT, KRNA and KRQN. Designed and organized multi-vendor promotions to enhance customer’s product or event for both regional and national accounts. Served as primary contact for advertising agencies andclients regarding pricing, promotions, scheduling, production and invoicing.Successfully conducted ongoing monitoring of competitors brands and stayed updatedon relevant industry information. Continually researched probable and potential salesopportunities.

Jul 2006 - Jan 2007

Outside Sales Marketing Consultant

KZIA 102.9/ESPN 1600

Provided guidance and direction for customer short and long term marketing initiatives with two radio stations; KZIA FM and KGYM AM.  Assisted customers in the development of specific branding strategies and budgeting for the most effective use of radio as a medium to meet their business objectives.  Maintained and grew advertising volume with new accounts via a consultative customer focused solution based marketing approach. Prospected for new business-to-business radio and event-based advertising opportunities expanding customer base via phone, networking events and field cold calling.

Aug 2005 - Jun 2006

Sales Associate

Stratos Four, Inc.

Executed daily phone prospecting to acquire new business for nationwide media streaming web development company.  Coordinated web streaming / web conferencing product demonstrations with prospective clients as the primary method of product orientation leading to sales.

Nov 1999 - Aug 2005

Media Consultant

Gazette Communications

Provided customer guidance on effectively marketing business or event printadvertising and promotional initiatives through internal multi-publications. Generatedrepeat business through development of long term customer relationships via ongoingparticipation in customer marketing strategies.

Education

Education

Skills

Skills

SalesForce

Sales Direct

Touchstar

WordPress Blog

Publisher

PowerPoint

CRM

Excel

MicroSoft Outlook

MicroSoft Word

Objective

Innovative Professional with experience in all phases of marketing and advertising field seeks a competitive career that allows me to be creative and deal with multiple assignments and simultaneously solve tricky problems with detailing. I have excellent managerial skills and capable of building long-term client and cohesive relationships for the benefit of the organization.

Interest

Reading, Performance Theatre, Politics, Fashion, Camping/Fishing, Non-Profit Volunteering and Gardening.