Content Marketing Manager
TradeGecko provides cloud-based inventory management software for SMEs.
As a content marketing manager, I specialize in Inbound Marketing in the B2B space. Using Hubspot, main objectives include generating marketing qualified leads and inbound traffic through content, project management and content analysis.
Responsibilities include: developing and maintaining quarterly editorial calendar, generating content ideas and writing in-depth, SEO-optimized content including blog posts, eBooks, infographics, interactive content, customer case studies, videos and landing pages, analyzing content performance against set KPIs, managing freelance writers and design agencies, developing content for Twitter, LinkedIn and Facebook, managing social media calendar, manage webinar program, write and distribute press releases.