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Work Experience

June 2017Present

Regional Content Editor, Asia

Michael Page International

Michael Page International is a global recruitment company. 

As the Regional Content Editor, Asia, I manage all content across seven markets, including Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Vietnam and India. In this role, I am responsible for ideation, creation, and localization of content within regional and global marketing efforts.

Responsibilities include: managing regional and local editorial calendars, writing and editing content including blog posts, infographics, whitepapers and external articles, managing team of freelance writers in each market to create localized content, content distribution using social media, Hootsuite and Outbrain, analyzing content performance with Google Analytics, creating content for other functional marketing teams such as landing page copy, SEO writing and optimization, user engagement campaigns and marketing collateral for events. 

Jul 2015June 2017

Content Marketing Manager

TradeGecko

TradeGecko provides cloud-based inventory management software for SMEs.

As a content marketing manager, I specialized in Inbound Marketing in the B2B space. Using Hubspot, main objectives include generating marketing qualified leads and inbound traffic through content, project management and content analysis. 

Responsibilities included: developing and maintaining quarterly editorial calendar, generating content ideas and writing in-depth, SEO-optimized content including blog posts, eBooks, infographics, interactive content, customer case studies, videos and landing pages, writing UX copy for mobile app and free tools, analyzing content performance against set KPIs, managing freelance writers and design agencies, developing content for Twitter, LinkedIn and Facebook, managing social media calendar, managing webinar program, writing and distributing press releases.

Apr 2013Mar 2015

Lead Copywriter

SunriseClick

SunriseClick.com is an e-commerce website for the official distributor of Yonex and Mikasa sporting goods throughout Southeast Asia.

As Lead Copywriter, I created, edited and updated all content for the website including writing more than 1000 product descriptions, athlete bios, landing pages, and user processes such as check out and website navigation. I also developed and managed marketing campaigns and managed social media channels including Facebook, Twitter, Instagram and Youtube.

Responsibilities included: managing social media channels, developing new marketing and social media campaigns, creating all content for e-commerce site and blog, scheduling and developing content for direct e-mail marketing campaigns, liaising with Customer Care team to improve customer experience and communication, maintaining monthly marketing calendar, updating website content, proofreading and editing all communications.

May 2010Oct 2012

Assistant Managing Editor

Journal of Vascular Surgery, Society for Vascular Surgery

The Journal of Vascular Surgery is the flagship, monthly, peer-reviewed journal of the Society for Vascular Surgery.

Beginning as an Editorial Assistant, I was promoted to Assistant Managing Editor of the Journal after six months. Working closely with the Managing Editor, my position required the management of all facets of the publication process from processing initial manuscript submissions, monitoring the revision and peer-review process, to final transmission to the publisher, while adhering to strict production deadlines.

Responsibilities included: initial review and formatting of received manuscripts, management of Journal's CME program, liaising with authors, editors and reviewers during the submission and peer-review process, serving as main contact for sponsoring societies, managing supplement publication, reviewing proofs, collaborating in the production of the annual report and report for editorial board meetings, monitoring Journal website, stakeholder communication and management. 

Sep 2008Sep 2009

English Manuscript Editor

Universidade do Minho

Proofreader and copy editor for the Department of Psychology at the University of Minho.

Students, professors and researchers passed their manuscripts to me for review before possible publication in various peer-reviewed academic publications, meeting presentations, or PhD thesis presentations.

Responsibilities included: Copy edit and proofread manuscripts for content, grammar, spelling, flow of writing, and English syntax, monitor and coordinate submission deadlines, liaise between multiple authors of manuscripts.

Education

20072008

Portuguese Language Certificate

Universidade do Minho University of Minho
20022006

Bachelor's of Science in Business Administration

Southeast Missouri State University

Major in International Business and Finance

20052005

Semester Abroad

Universidad Politécnica de Valencia

A little about me

When I'm not writing engaging web content, I'm usually reading, writing my book, traveling, or doing and teaching yoga.