Regional Content Editor, Asia
Michael Page International
Michael Page International is a global recruitment company.
As the Regional Content Editor, Asia, I manage all content across seven markets, including Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Vietnam and India. In this role, I am responsible for ideation, creation, and localization of content within regional and global marketing efforts.
Responsibilities include: managing regional and local editorial calendars, writing and editing content including blog posts, infographics, whitepapers and external articles, managing team of freelance writers in each market to create localized content, content distribution using social media, Hootsuite and Outbrain, analyzing content performance with Google Analytics, creating content for other functional marketing teams such as landing page copy, SEO writing and optimization, user engagement campaigns and marketing collateral for events.