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Work Experience

Jul 2015Present

Content Marketing Manager


TradeGecko provides cloud-based inventory management software for SMEs.

As a content marketing manager, I specialize in Inbound Marketing in the B2B space. Using Hubspot, main objectives include generating marketing qualified leads and inbound traffic through content, project management and content analysis. 

Responsibilities include: developing and maintaining quarterly editorial calendar, generating content ideas and writing in-depth, SEO-optimized content including blog posts, eBooks, infographics, interactive content, customer case studies, videos and landing pages, analyzing content performance against set KPIs, managing freelance writers and design agencies, developing content for Twitter, LinkedIn and Facebook, managing social media calendar, manage webinar program, write and distribute press releases. 

Apr 2013Mar 2015

Lead Copywriter

SunriseClick is an e-commerce website for the official distributor of Yonex and Mikasa sporting goods throughout Southeast Asia.

As Lead Copywriter, I created, edited and updated all content for the website including writing more than 1000 product descriptions, athlete bios, and other website copy. I also developed marketing concepts and wrote copy for marketing campaigns and managed social media channels including Facebook, Twitter, Instagram and Youtube.

Responsibilities included: post daily updates on social media channels, develop new marketing and social media campaigns, create all content for company website blog, schedule and develop content for direct e-mail marketing campaigns, liaise with Customer Care and other departments to improve customer experience and communication, maintain monthly marketing calendar, update website content, proofread and edit all communications.

May 2010Oct 2012

Assistant Managing Editor

Journal of Vascular Surgery, Society for Vascular Surgery

The Journal of Vascular Surgery is the flagship, monthly, peer-reviewed journal of the Society for Vascular Surgery.

Beginning as an Editorial Assistant, I was promoted to Assistant Managing Editor of the Journal after six months. Working closely with the Managing Editor, my position required the management of all facets of the publication process from processing initial manuscript submissions, monitoring the revision and peer-review process, to final transmission to the publisher, while adhering to strict production deadlines.

Responsibilities included: initial review and formatting of received manuscripts, management of Journal's CME program, liaising with authors, editors and reviewers during the submission and peer-review process, serving as main contact for sponsoring societies, managing supplement publication, reviewing proofs, collaborating in the production of the annual report and report for editorial board meetings, monitoring Journal website, stakeholder communication and management. 

Sep 2008Sep 2009

English Manuscript Editor

Universidade do Minho

Proofreader and copy editor for the Department of Psychology at the University of Minho.

Students, professors and researchers passed their manuscripts to me for review before possible publication in various peer-reviewed academic publications, meeting presentations, or PhD thesis presentations.

Responsibilities included: Copy edit and proofread manuscripts for content, grammar, spelling, flow of writing, and English syntax, monitor and coordinate submission deadlines, liaise between multiple authors of manuscripts.



Portuguese Language Certificate

Universidade do Minho University of Minho

Bachelor's of Science in Business Administration

Southeast Missouri State University

Major in International Business and Finance


Semester Abroad

Universidad Politécnica de Valencia

A little about me

When I'm not writing engaging web content, I'm usually reading, writing my book, traveling, or doing and teaching yoga.