Content Marketing Manager
TradeGecko provides cloud-based inventory management software for SMEs.
As a content marketer, I specialize in Inbound Marketing in the B2B space. Using Hubspot, main objectives include generating marketing qualified leads and inbound traffic through content.
Responsibilities include: developing and maintaining quarterly editorial calendar, generating content ideas and writing in-depth, SEO-optimized content including blog posts, eBooks, infographics, interactive content, customer case studies, and landing pages, analyzing content performance against set KPIs, managing freelance writers and design agencies, developing content for social media, and managing social media calendar, webinars and EDM campaigns.