Content Marketing Manager
TradeGecko provides cloud-based inventory management software for SMEs.
As a content marketer, I specialize in Inbound Marketing in the B2B space. Using Hubspot, main objectives include generating marketing qualified leads and inbound traffic through content.
Responsibilities include: maintaining quarterly editorial calendar, generating content ideas and writing in-depth, SEO-optimized content including blog posts, eBooks, infographics, interactive content, customer case studies, and landing pages, analyzing content performance using KPIs, and managing social media calendar and posts.