Clifford Perry

Work History

Work History
Jan 2012 - Present

Business Banking Group (BBG) & Emerging Markets Relationship Manager

Fifth Third Bank

Primary Job Function:

-Assist the business owner in achieving their financial goals by providing both personal & business solutions for privately held companies with sales of $3MM - $20MM or credit exposure over $500k. Serve as a trusted advisor for these businesses; collaborate with a team of product partners utilizing the One Bank Sales Cycle to understand the clientsÆ holistic business needs.

-Through such collaboration, develop revenue growth by identifying needs and providing needs based solutions and services to the client. Services would include loans, deposits, treasury management, and all other applicable banking services.

Other Duties:

-Prospect for clients in a new business development capacity by utilizing referral sources, existing clients and centers of influence.

-Ensure that customer relationships are managed to the highest profit potential for the Bank, taking into account Bank risk and customer needs. 

-Work with product partners, analyze, evaluate and develop a tailored marketing plan or sales strategy for each client or prospect. 

-Cross-sell all applicable 5/3 products and services to an existing portfolio of business customers and their owners/senior management. * Coordinate all client-facing activities related to their clients, including credit support and other product partners. 

-Responsible for planning and conducting relationship strategy and quarterly relationship review meetings with product partners.

-Conduct thorough effective pre-call planning, concise sales calls and prompt post call follow up.

-Partner with Portfolio Managers and Credit Officers on credit requests and adhere to established Portfolio Management guidelines (i.e., delinquencies, documentation preparation, financial statement tracking exceptions, matured loans). 

-Monitor, on an ongoing basis, information concerning customer financial performance, condition, and industry trends to determine that any credit exposure is at an acceptable risk, and priced accordingly. 

-Utilize the BankÆs Customer Relationship Management system for client activity tracking, call reports and pipeline management.

-Complete administrative responsibilities in a timely manner. 

-Attend community and/or specific industry forums, conferences and/or meetings in order to broaden relationship networks and continually deepen knowledge of trends, practices, services and the competitive landscape

Aug 2011 - Present

Small Business Banker II

Fifth Third Bank
  • Under minimal supervision, responsible for managing the bank's relationship with an extensive existing portfolio of bank customers with a large financial base and strong asset base throughout assigned marketing area. Responsible for the review and underwriting of credit requests and insuring appropriateness and satisfaction level of existing services provided. Responsible for developing revenue growth through generation of loans, deposits, cross-selling all applicable bank services to existing customer base, and to identify and solicit bank services to non-customers. Help develop less experienced relationship managers. Strong emphasis on new business development. Commercial Relationship Managers are expected to solicit participations in the public debt issuance of their clients. Current policy limits participation to those clients that have "investment grade" credit ratings.
  • ESSENTIAL DUTIES & RESPONSIBILITIES: Insure that relationships are managed to the highest profit potential for the Bank, cross-sell all applicable 5/3 products and services to an existing portfolio, and manage the sales process in assigned marketing area. Develop intimate knowledge of all customers and businesses.
  • Develop profitable new business, credit and non-credit new business development within assigned territory, develop intimate knowledge of all prospect opportunities, meet or exceed call quota on a monthly basis. * Underwrite credit requests and approve loans within established lending limits or make recommendations on loans that require higher approval authority. o Monitor, on an ongoing basis, information concerning customer performance, abilities, and industry to determine that loan is an acceptable risk. o Ensure proper reporting, documentation, and review to determine that a loan is an acceptable risk. o Identifies acceptable credit opportunities and develop them to generate significant non-credit sales. Participate in various community affairs and projects to promote the image of the Bank and further develop new business opportunities.


Oct 2009 - Jun 2011

Financial Center Manager

Fifth Third Bank
  • Responsible and accountable for directing and administering a financial center with generally more than $25 million in core deposits and generating over $1.5 million in net profit. Ensure that the financial center provides the public with banking services, credit decisions, and service for consumer and commercial loans. Promote growth through the development of deposits, assets, fee-based services and the development and retention of new and existing customers. Provide the public with a team of employee's who are able to service all customer needs either directly or indirectly in a polite, friendly, capable and professional manner.
  • Sales/Goals Function Lead the Sales function for the financial center, setting the example and tone for a strong sales environment. Consistently meet and exceed profit, deposit, and loan sales goals as defined by the Regional Manager, actively soliciting the various retail and Bancorp products. Oversee the complete consumer loan process. Handle the commercial loan process, as prescribed within the financial center environment, by establishing the relationship, determining business needs, making recommendations for those applications passed to the appropriate loan officer and maintaining relationship as appropriate. Promote company products and services in the community by making regular outside calls, to assist in the continuing growth of the office and company. Provide leadership necessary to ensure that the call lists are actively worked, as well as any other means for obtaining new business and retaining current business is completed.
  • Develop and maintain close relationships with assigned business partners, such as Mortgage Loan Officers, Business Banking Officers and Brokerage Representatives, to ensure that established goals for each business line are met. Manager/HR Function Set priorities, direct and delegate sales responsibilities to the Relationship Manager(s), and ensure follow through on the completion/implementation of the designated sales activities. Set priorities, direct and delegate operational responsibilities to the Customer Services Manager, and ensure follow through on the completion/implementation of the designated operational/risk activities. Hold team responsible for the ability to interchange duties as necessary. Hold overall responsibility for maintenance of the proper staffing levels according to the staffing model, with the day-to-day maintenance being held with the Customer Services Manager.
  • Awards achieved in 2010:

      1. Top Revenue per house hold in the Downtown region for all of 2010

      2.Top TAI score (CSR customer service) in the Downtown region for all of 2010

      3.Top CEI score (combined customer service) in the Downtown region for all of 2010

      4.CEI Excellence Award for the Chicago Affiliate 4th quarter 2010

Jun 2004 - Jul 2009

Branch Manager

U.S. Bank N.A.
  • Growing business by building deeper relationships with current customers and building new relationships with potential business clients. Working hand-in hand with Business Bankers and Business Client Managers to ensure the clients needs are met. Business client advocate regarding credit worthiness.
  • Worked with employees in finding out their career aspirations, and together helping them to achieve their career and personal goals. Troubleshooting consumer clients' concerns in a way to benefit both the client and the company.
  • Able to multi-task by dealing with employee and client concerns, meeting sales goals from  district, regional, and market sales contest and needs, and with continued growth of the branch business.
  • Awards for 2007:

  1. Pinnacled quarters 1 and 2 of 2007 with the branch finishing in the top 30% of company for 2007
  2. Branch finished #2 in total business growth for the North Colorado district in 2007
  3. Branch finished #3 in customer service for the North Colorado district in 2007
  4. Branch customer service scores continued to rise quarter after quarter. With the help of the entire branch, and a team change in behavior, the next customer service score was never lower than the one previous, through 2009.
  5. Branch 100%  overall in company wide contest two consecutive years. 13 times in a row, and 19 times as manager, Arvada placed among the top performing branches in U.S. Bank N.A. sales campaigns.
2002 - 2004

Sales and Service Manager

Kept monetary losses and overall risk to the bank at a minimum by making sure daily operational procedures were followed.Performed a daily review of general ledgers, teller cash balances, and reconciliation of errors. Led the bankers and branch manager in passing all branch risk and retail quality assurance audits.

May 2000 - Aug 2002

In-Store Banker/Assistant Branch Manager

Customer services representative in charge of all types of personal loans, and opening and maintaining consumer and business checking andsavings accounts.

1998 - 2000

Phone Banker/Customer Service Representative

Nowest Bank N.A.


Oct 2011 - Present


Argosy University

3.70 GPA


An upper-level management position with responsibilities including leadership, problem solving, planning, organizing, and managing profitability goals.

 The challenge and excitement! To work with a dedicated sales force and company, that will maximise the sales expertise obtained.


2005 - Present

Health and Life License

State of Colorado