Building Partnerships with Stakeholders
Impact and Influence
Resourceful Use of Others
Teamwork and Cooperation
Experienced professional with more than 15 years of management experience, negotiating skills, contract management and customer service.
Highly customer centric with excellent relationship building skills as evidenced by building a strong business with more than 900 new customers in 2015.
Strong sales and marketing skills to build new business and cultivate existing customer relationships. Bring creativity and an entrepreneurial spirit to all business endeavours.
Proven success in community involvement through local and regional trade shows, family focused festivals, seasonal sales campaigns and networking through local businesses.
May 2008 - Present
Mimosura - Jewellery for Kids
Developed and built an eCommerce business from start up to generate a 5 figure sales annually. Established a growing 900 new customer account base.
Increased sales year over year by leveraging strong customer relationships, use of social media and sales campaigns.
Produced 75% new business through successful use of social media, referrals from existing customer base and marketing/promotional campaigns.
Create all marketing and promotional materials for multiple annual exhibitions, trade shows and outdoor local festivals. Collaborate with a number of entrepreneurial networking groups, charitable organizations and local businesses.
Design, set up and operate trade show booths.
Design and produce marketing materials for multiple sales campaigns and seasonal promotional blitzes — including newspaper and magazine print ads, postcard mailers and brochures.
Develop and produce copy for print and online marketing and advertising including brochures, social media, blogs and email pieces.
Proven skills in Web design, sales and brand development.
Apr 1998 - Nov 2013
National Service Manager
RBC Network Implementation and Support - Central Office
Provided support and guidance through all aspects of banking operations and relative structures overseeing the overall IT direction of RBC's diverse mix of five lines of business including RBC Banking, RBC Insurance, RBC Capital Markets, RBC Global Services and RBC Investments. Delivered expectations through strong communication, organization, presentation and facilitation skill.
Provided leadership and people management (to a team of over 80 direct reports) with an ability to work with a diverse cross section of individuals across business, functional and organizational boundaries.
Managed client expectations by meeting service delivery targets and performance initiatives.
Managed tactical end-to-end implementation and support of new and enhanced technology, banking applications and core operational processes for specified businesses and Geographic Units across Canada.
Organized and facilitated multiple National Managers Conferences, Training and Development Seminars.
Jun 2003 - May 2004
Schulich - York University
Sep 2002 - Nov 2003
Human Resources Management
Sep 1989 - Jun 1995
Honours Bachelor of Arts
University of Western Ontario
- Proficient in Microsoft Office – Word, Excel, and Power Point
- Experience developing web design, implementing successful SEO strategies and navigating through social media mediums (Facebook, Twitter, Instagram, Pinterest)
- Working knowledge of Photoshop and other photo editing and graphic design software and applications
- Skilled photographer
- Multilingual - English, Spanish, French
- Highly motivated and organized as shown with efficient time management skills
- Nominated for *Mompreneur of the Year Award* in 2014
- Proud participant of *Shop the Neighbourhood* - 2014, 2015, 2016
- Current HCDSB Volunteer with Immaculate Conception School: Member of Catholic School Council, volunteer for school fundraisers, charitable initiatives and Literacy for Children
- Volunteer with OMBA Baseball League