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Luca Doni

Marketing & sales

Work Experience

Jun 2015Present

Sales Engineer

FIRST Europe
  • Market researches, competitor and target analysis;
  • Sales and CRM management;
  • Support to back office activities;
  • Technical consulting;
  • Management and coordination of 5 persons, with a total income of 5.5m last year.
Feb 2015Jun 2015

Marketing, Communications & PR

Maison the Faux, Arnhem (NL)
  • Media management and event planning for the upcoming fashion weeks in Paris and London;
  • Relations with buyers and retailers;
  • Development of marketing strategies and communications;
  • Web activities and social media marketing;
  • Research and development of new concepts for the next collections.

Copywriter, Marketing & Communication Executive, Content Writer

eLance and UpWork
Nov 2014Jan 2015


PaviaSviluppo, Pavia Chamber of Commerce (IT)

Winner of the 'Go & Create' invitation, thanks to my pop-up digitalstore startup project.

I took part in courses and workshops on entrepreneurship and the development of a business plan, both in terms of marketing and communication, and the financial aspect

Jun 2014Oct 2014

Marketing, PR and Communications

Lorenzo Albrighi Maison, Milano (IT)
  • Product development, market researches and analysis of competitors;
  • Communication and PR strategies;
  • Press Media management;
  • Preparation of the showroom in the Brera district for the 2014-2015 MFW;
  • Web and Social Media Marketing;
  • Business planning, in collaboration with a financial advisor;
  • Support to biz activities.



PR & Corporate Communications

IULM - Milan (IT)
  • PR and Corp.Communications
  • Advanced English
  • Advertising
  • Economics
  • Business Administration
  • ICT.


VHS Schoneberg, Berlin (DE)
  • Deutschkurse B2
  • Deutschkurse C1

Sinologie - Chinastudien

Bachelor, Freie Universitat, Berlin (DE)
  • Sinologie
  • Chinese Culture
  • Chinese language
  • English for doing business in Asia



Managing fashion and luxury companies

(COURSERA) Università Bocconi - Milan

Verified course


Competitive Strategy

(COURSERA) LMU - Munchen

Verified course


Creative Writing

(EDX) University of California - Berkeley 

Verified course