Results driven, passionate and experienced professional with a history of consistent accomplishments in diverse, competitive markets.

Proven record of strong sales management abilities in leading FMCG companies , with a solution oriented mindset and a pragmatic approach to priorities and resource management

Proven ability to build strong customer relationships despite hostile environment or history, focused on achieving results and creating value both for the company and the customer

Strong interpersonal skills proved in multi-cultural environment, delivering results while working cross-functionally in 7 countries

Fully commercial DNA, enriched (due to specific of current position) with additional expertise related to Supply Chain, Customer Logistics, Business Planning, Advanced Financials and S&OP.

Work History

Work History
Jul 2014 - Present

E2020 Commercial Regional Coordinator

Coca-Cola Hellenic 
  • "Internal consultant" role with the mission to improve performance in 7 countries ( AT, HU, CZ, SK, CH, IT, RO) across all commercial areas (Key Accounts Mgmt, Field Sales Mgmt, Customer Care Centers, Wholesalers Mgmt, Route to Market, Commercial Assets Mgmt, etc)
  • My role is to produce an impact:
    • long term - improve countries commercial capabilities to deliver healthy and sustainable  growth and to ensure long term competitive advantage
    • short/medium term - drive positive impact on financials and other critical business KBI's
  • End-to-end cross-functional involvement within countries to improve performance , from diagnose phase to delivery :
    • identify process/capability gaps 
    • develop  the "picture of success" and the joint action plans to reach it
    • co-ordinate the needed cross-functional local and corporate resources
    • set the right routines to efficiently track, follow-up and deliver results
    • involve in targeted development of  skills and capabilities of countries commercial teams
  • Deploy and support implementation of standardized solutions related to key commercial processes within countries
Jan 2013 - Jun 2014

Key Accounts Group Team Leader (Carrefour, Metro, Selgros, Mega Image)

Coca-Cola Hellenic Romania

Key Responsibilities:

  • Lead a team of 3 Key Account Managers (2 Seniors)
  • Develop the channels strategy and customers strategy with their roles within their respective channels
  • Develop the investments plan to succesfully adress customer needs, fit consumer profile and shopping habits, while fullfilling company "picture of success" for the channel
  • Responsible for delivering above and below the line targets with the customers
  • Responsible for negotiations strategy / collaboration frame with all customers
  • Advocate internally / externally to provide needed resorces for the KAM's to deliver results

Key Achievements:

  • Full turn-around of customer profitability of major KA customer (from 7 figure negative to 6 figure positive) while gaining market share within customer and strenghtening long term partnership
  • Developed campaign idea for Carrefour Romania that won the First Prize in Carrefour Global Meeting Bruxelles 2014, to later be adopted by Coca-Cola Company and rolled-out globally in 2015
  • Over-delivered main KBI's with all customers
  • Implemented customer-tailored projects (e.g. Beverage World in Carrefour, Coke&Meal platform in Mega Image etc) that enabled reaching all-time highest market shares in CRF (SSD's, Juices), Mega Image (SSD's, Icetea, Juice) and Metro (SSD's, Juice)

Jan 2012 - Dec 2012

Senior Key Account Manager

Heineken Romania

Key Responsibilities:

  • Develop the strategy to win with my customers (Carrefour, Billa, Cora, Mega Image, Kaufland) and build the plans to reach the business objectives with them
  • Identify opportunities and get cross-functional support to adress them
  • Deliver yearly volume and profit targets
  • Build easily executable plans for the field sales team to implement

Key Achievements:

  • Deliver most targets with all customers
  • Created new way of working with field sales team that proved to be more efficient

Jan 2010 - Dec 2011

Field Sales Manager South Romania

Procter&Gamble Romania

Key Responsibilities:

  • Manage the field operations (IKA's) for South Romania (aprox 45% of the business) with a team of 5 Key Account Managers and 100+ merchandisers
  • Staff, train and motivate the team to deliver monthly/yearly business objectives (quantitatively and qualitatively)
  • Help the team deliver daily best in class implementation of company in-store strategy: not only execute centrally agreed initiatives but also go beyond that and create extra value at store level

Key Achievements:

  • Developed 3 direct reports to get promoted (still strong assets in the company at the moment)
  • More than 2,000,000 Euro worth of displays obtained free of charge at store level during FY10-11 (biggest ever in Romania, record still standing)
  • Developed and implemented a tool (Store JBP) to help KAM's during daily job and prepare them for next assignment (with great results)

Jan 2007 - Dec 2009

Unit Manager - Account Handler (Carrefour & Billa)

Procter & Gamble Romania

Key Responsibilities:

  • Manage the Beauty part of the business with the 2 national retailers
  • Classic Key Account Management responsibilities

Key Achievements:

  • Won 2008 "Sorin Mustatea Award " - highest P&G Balkans trophy, awarded annually for the most important business contribution in the Balkans
  • Over-delivered the internal objectives for both customers in all fiscal years
  • Delivered agreed customer targets for 2007, 2008 and 2009
  • Developed and managed implementation of several major initiatives that brought disproportionate results and received Global recognition (Fusion Launch in Carrefour, Olay Launch in Carrefour, Beauty World in Carrefour)
  • Consistently grew Market Share in 6 out of 8 categories with Carrefour , with outstanding results in Shampoos and Male Grooming

Jun 2005 - Dec 2006

Key Account Manager (Sales Executive) NW Romania

Procter & Gamble Romania


1999 - 2005

Facultatea de Informatica

Universitatea Bucuresti

Personal & Hobbies

I am not married but engaged to be married , will most probably happen next year (wedding project loading :) ) . I have 3 dogs and 1 cat happily living together. I am a big fan of football and big supporter of FC Rapid Bucharest and Liverpool FC .

  • Football - watching, playing, coaching (I coach P&G Female football team)
  • Tennis - watching and playing
  • Photography
  • Travelling
  • Fishing - personal carp record =12.5 kg. Will be for sure outdated during this autumn