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Always up for learning new things and sharing my knowledge. My newest exciting challenge: the alliances role at Avangate, where I'm managing to bring in some 6-digit margin numbers for the company from partner-executed services to Avangate customers, growing double-digit YoY.

In charge of the Avangate Affiliate Network since 2008, coordinating its global business development from an early stage, as well as managing affiliate professional services for software advertisers. The network is now the #1 for Digital Downloads, generating 10%-30% of revenue for Avangate customers.

Previously I was Editor-in-Chief for PC World Romania magazine, managing the online presence and the editorial content for this well-known IDG brand.

I enjoy constantly learning new things from working a multi-cultural business environment and adapting to different ways of thinking. I have strong and proven public speaking skills, as I represented the companies I worked for at events, did presentations and ran round tables debates and workshops. With a problem solving attitude, I have always been keen to interacting with people face to face and establishing solid grounds for business relationships.

Work Experience

Jan 2015Present

Senior Manager, Alliances


Brought 6-digit GM to Avangate from partner-delivered services with a double-digit growth YoY. Saved time and eliminated hassles by creating a solid cross-team working framework for the growth services unit, including Sales, Marketing, Financial and Legal teams. Also set the path to future alliances according to company goals and helped Sales evangelize the growth services to potential digital customers at industry events.

As a Senior Manager of Alliances, my main goals are identifying and recruiting new Avangate services & technology partners; negotiating and onboarding new partners; building joint pipelines and joint go-to market plans; support and enable Sales and customers to drive company revenues.

Along with that, I'm the subject matter expert on managed affiliate services and managed marketing services-both inbound and outbound marketing, SEM, branding, working directly with our OPM and agency partners.

Apr 2013Jan 2015

Senior Affiliate Marketing Manager


Established and grew the managed affiliate services from in-house to partner managed to generate 6-digit yearly revenue for the company while continuing to work closely with the affiliate team for the business development of the Avangate Affiliate Network. Grew the affiliate sales for our software & SaaS customers with both the in-house team and external affiliate OPM partners.

With hands-on proven experience in affiliate program management, I was responsible with managing the professional affiliate projects that were run for Avangate customers, including presales activities, addressing potential clients and educating them via speaking engagements at industry events and through in-house created content: blog posts, webinars, casestudies.

Jan 2009Mar 2013

Affiliate Network Coordinator


Multiplied the yearly afiliate network revenue 20 fold and the number of active affiliates in the network 17 fold within 4 years of being the business line owner of the Avangate Affiliate Network. With very few dedicated resources I coordinated all business development activities and worked closely with a cross- functional team (Sales, Marketing, Support and Integration).

Worked with worldwide recognized software partners like Bitdefender, CNet, Iolo, IObit, Kaspersky, Softpedia, increasing their affiliate revenues. Also helped Sales acquire new prospects by evangelizing the benefits of the Avangate Affiliate Network at affiliate events and through content marketing activities.

Oct 2007Mar 2008


IDG Romania

Managed to close 5 new advertising partnerships for the print magazine with 5-digit revenues for the company.

As an Editor-in-Chief at PC World Romania, I was in mainly in charge of overseeing the editorial activities for the magazine, the site ( and the brand's special projects.

Aug 2005Oct 2007

Online Manager

IDG Romania

Grew the unique visitors number 150% YoY and managed the websites overhaul for IDG Romania.

As an Online Manager at IDG Romania, I was supervising all activities regarding the company's sites and newsletters (layout, usability and functionality), managing a local basic development team and interfacing with an outsourced development team.

Core Competencies

Affiliate Marketing

Always up to date with the latest performance marketing business models, technologies, monetization for digital goods. 

Affiliate Program Management

Hands-on experience in setting up, growing, optimizing, revamping, affiliate networks knowledge and consultancy for affiliate programs. Working with OPMs to manage programs in the Avangate Affiliate Network. Specialized on programs for digital goods. 

Content Creation

Creating blog posts and whitepapers, running live webinars on affiliate marketing, creating presentations for global performance marketing events (Affiliate Summit, Performance Marketing Insights), writing articles for performance marketing magazines (FeedFront, mThink Revenue Performance).

Public Speaking


Partner Management

Working with company partners to develop joint marketing and joint sales activities to generate revenue. Acting as a liason between Sales and Partners for outsourced deals. Also offering support when necessary.


Identifying the right alliance partners according to the company's strategic direction, negotiating terms and conditions, onboarding partners, partner management.


Knowledgeable about the main eCommerce solutions for digital goods. Involved in business and technical discussions about the integration of the affiliate network within a customer's eCommerce flow.



Master in Communication and Multimedia Production

University of Bucharest

I perfectioned my copywriting skills and got some basic notions about using audio and video creation and editing tools.  


Engineer, Communications and IT Engineering

"Politehnica" University of Bucharest


  • Very good communicator
  • Strong customer focus, both internal and external
  • Great team player
  • Diplomatic
  • Multi-tasking
  • Adaptable
  • Self-driven
  • Entertaining - positive presence in the office
  • Proficient in English and Romanian; basic knowledge of French and German languages



Project Management Fundamentals

PM Access

Project Management Framework, Initiating, Planning, Controlling Processes


Junior Sales Training

Maran Consulting

Presales, Negotiation Fundamentals, Aligning with Company Goals, Working Cross-team