Public Relations and Communications Manager
As Public Relations Manager, I was in charge of all Events for the Yellow and all its associated brands - from conceptualization, organization and execution. For the Hotel/Hostel side, this meant planning in-house activities and tours that guests will enjoy. This role took on a more interactive and fun veneer for it meant planning parties and nightly events which included band acts, live performances and dj sets.
As Communications Manager, however, I was tasked to handle all interior and exterior communications from email to weekly meetings. This also involved preparing for the company media and print materials for the public, video and social media content for different platforms and dealing with the various OTAs and agencies that the hotel dealt with. It also meant I had to be in charge of the Concierge Department, ensuring that all tourist information be pertinent and updated, and that all guest relations are handled in a manner befitting the company's goals and visions. Under my direction as Events Manager, we were able to cement the reputation of the Yellow Rome as one of Europe's top party hostels; t was awarded the 2012 Best Hostel Party by HostelBookers.