Mar 2008 - Present
I started a graphic design company to provide local businesses with quality logos, marketing pieces and designs at affordable prices.
• Orange Carrot Advertising – business cards, media kit • Hawaii Cat Foundation – logo, photography, brochure • Kuehnle AgroSystems – PowerPoint slide templates • Concentris Systems – marketing brochure and data sheets • Pacific Suppliers – logo, corporate identity
Jul 2006 - Mar 2008
Marketing• Designed, printed and coordinated delivery of important announcements for over 4,000 employees.• Trained and managed new employees.• Organized fundraising events that raised thousands of dollars for local charities and improved company morale.Design• Developed and launched a visual identity for new branch of the company, which involved direct mail marketing campaigns and the creation of print materials such as training manuals and advertisements. • Redesigned all booth imagery for job fairs to reflect the unique character of each staffing division while maintaining company identity.• Created and submitted advertisements to newspapers weekly.Printing• Made independent decisions and communicated with multiple printers on issues – including paper type, quality control, and proof approval – for both offset and digital print jobs.• Trouble-shooter for mechanical and software problems for multiple high-traffic in-house printers. • Monitored supply levels and coordinated deliveries as needed.
Aug 2001 - May 2005
Bachelor of Science
What is Industrial Design?
"Industrial design... is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer." - from IDSA's website
That means that I learned how to come up with a concept and refine it to make it work and be visually appealing. On the more technical side, I studied materials and manufacturing processes. I also took art classes to be able to convey my ideas. I studied forms and what made them attractive or ergonomic. Everything necessary to make a concept into a final product.
How does that apply to Graphic Design?
I learned how break down any design problem into achievable portions and work steadily towards a solution – and then sell that solution. I learned about
Concept sketching, marketing, teamwork, user studies - these are all skills that I learned that will help me wherever I go in the future.