Laurie Layman

Laurie Layman


I am an enthusiastic, self-motivated creative coordinator and graphic design specialist with more than 15 years experience designing for the diverse internal and external audiences of defense techology and homeland security, health care, education, electronics and transportation, as well as other fields. My skill set involves capitalizing on project management, working with clients to assess marketing opportunities and develop visual solutions that can be carried out from conceptualization through production and distribution. While at ease juggling project priority fluctuations, meeting tight deadlines and maintaining a positive disposition, I am also eager to learn, have a knack for balancing creativity with clarity and am quick to react to changing trends.


Welcome to my visual resume. My vision is to obtain a position as a Graphic Designer and Branding Specialist while being a liaison between Marketing Communications in a premier environment that encourages creativity and growth. A representative sample of my work is showcased alongside my professional highlights, education and skills. 

Software Experience

Creative Suite 5: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Image Ready, Adobe Flash, Adobe Dreamweaver; QuarkXPress; Corel Draw; Corel Paint; Microsoft Office: Word, PowerPoint, Excel, Outlook

Professional Skills

File & job tracking database maintenance, project management, interpersonal communication, creative thinking, color theory, separation & correction, typography, 35mm & digital photography, photo manipulation, PC & Mac proficient, understanding of digital print production 

Work History

Work History
Sep 2011 - Present

Independent Contractor Graphic Designer

DRS Technologies, Inc.

·Produced datasheets, proposal components, covers, cd labels, binder spines, posters, tradeshow banners and brochures for a leading supplier of integrated products, services and support to military forces, intelligence agencies and prime contractors worldwide.

·Created and revised collateral material with core focus on defense technology for mission critical and military sustainment requirements, as well as homeland security.

·Experienced in a corporate structure with acute implementation of identity guidelines and brand continuity.

·Displayed strong finesse with translating facts and features of subject material into graphic terms that best convey intended meaning.

·Provided ideas, visual concepts and final designs for new market opportunities, and to leverage existing core defense programs and business areas.

·Ability to be self-directed and manage multiple priorities simultaneously within tight deadlines.

·Strong verbal, written, organizational and communication skills along with superior attention to detail.

Jul 1995 - Present

Freelance Graphic Designer

Cre8tive Dezines
Mar 2010 - Aug 2010

Graphic Designer

America II Electronics
  • Modernized the brand identity to the look of a market leader by raising the bar with thought-provoking imagery and copy. Revamped corporate identity elements: logo, color palette, brand user-guide, email signature, stock photography inventory, PowerPoint presentation, video, website and sales kit - consisting of business card, line card and brochures.  
  • Launched all-inclusive campaign to promote and highlight the newly established 10-year guarantee on all electronic components for USA, Japan, Germany and the UK. Participated in discussions with directors, management and outside agencies to articulate design vision and provide creative guidance in order to devise an optimal strategy to boost campaign sales. Post card/direct mailer, icon, die cut, flyer and advertisement. 
  • Produced monthly full-page ads for various electronic magazines in USA and UK. Ran ads simultaneously with press releases to further drive sales potential. Communicated with Marketing Specialist to track the direct impact advertising had on sales. Displayed ads internally for employee awareness.  
  • Assisted with Tampa Bay's premier team building, morale-boosting SportsFest event that is operated on the beach. Involved in all aspects of project management and event planning: graphic support for exhibits, meal ordering, beverage station, sign-in table and registration. 
Jan 2008 - Mar 2010

Creative Services Coordinator

Smith & Nephew
Aug 1999 - May 2003

Public Relations / Graphics Specialist

Pinellas Suncoast Transit Authority



various projects