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Craig Elias

Billion Dollar Idea Contest Winner | Creator of Trigger Event Selling | 10,000+ endorsements | 20,000+ connections

Work experience

Apr 2006Mar 2008

Chief Catalyst

SHiFT Selling, Inc.

As the creator of Trigger Event Selling™, the Founder and Chief Catalyst at SHiFT Selling, Inc. and the founding director of SHiFT Selling International, I am responsible for developing and delivering the services that help entrepreneurs and businesses leverage Trigger Event Selling™ to outsell the competition.

SHiFT Selling, Inc.

SHiFT Selling advises, trains, and coaches on how to outsell your competition by leveraging ‘Trigger Events‘ to repeatedly get in front of the right buyers at EXACTLY the right time.

Contact us when you want to outsell your competition by:

  • Identifying what these ‘Trigger Events’ are
  • Discovering who experiences these ‘Trigger Events’ and when
  • Closing more sales with those who experience ‘Trigger Events’

Let us show you how to SHiFT your focus and SHiFT your tactics, so you can leverage ‘Trigger Events’ to SHiFT your results!

Use this link to contact me when you want a no-charge 30 minute introduction to Trigger Event Selling™ and how it can help you sell more and grow your business faster.


Sep 1999Apr 2001

Executive MBA


I am the creator of Trigger Event Selling™ and the Chief Catalyst of SHiFT Selling, Inc.

I focus on the ONE THING that is GUARANTEED to have the biggest impact on your sales: TIMING - Getting in front of the right buyer at EXACTLY the right time.

For almost 20 years, I have used ‘rigger Event strategies to be a top sales performer at EVERY company that has hired me - including WorldCom where I was named the #1 salesperson within six months of joining the company

Every day decision makers in a target market experience Trigger Events that turn them into highly motivated buyers. I learned to sell more by leveraging these Trigger Events to repeatedly get in front of highly motivated buyers before my competition.

On top of being a top sales person at every company that has hire me, my knowledge of Trigger Events has led to:

  • Winning a global Billon Dollar Idea Pitch Competition and collecting a $1,000,000 prize
  • Earning coverage on NBC news, in The New York Times, Business 2.0, Sales & Marketing Management magazine, and The Wall Street Journal

I created and train on Trigger Event Selling™ so others can:

  • Identify the Trigger Events for thier product/service
  • Find out when these Trigger Events happen, before thier compeitition
  • Close more sales when Trigger Events do happen

By capitalizing on Trigger Events companies and sales professionals can:

  • Increase close ratios
  • Shorten sales cycles
  • Earn bigger margins

I am also a:

Co-Founder of the Corporate Sales Challenge

Contributing author of the #1 Best Selling Book "Masters of Sales"

Contact me – - when you want a free introduction to Trigger Event Selling™.


To liberate and inspire people from all walks of life to create and commercialize new ideas