Bergen Brunswig was a comprehensive pharmaceutical services provider with services including
Pharmaceutical distribution to retail pharmacies, hospitals and other institutions, Specialty pharmaceutical distribution and related services to physicians, Logistics, commercialization, and packaging services for drug manufacturers and pharmacies, and consulting services.
Challenge - Focus on new market strategies within the Good Neighbor Pharmacy chain of independent pharmacies across the country and grow a new market and revenue stream for the pharmaceutical industry.
Product Development – set up marketing strategies and programs which included an out of the box business model of kiosk based medical supply business and Joint Commission of Health Care Organization (JCAHO) programs that would make the 1200 GNP stores work independently, but together in procedural flow of an organization.
Technical Knowledge –The kiosk platform provided health care practitioners an automated interactive voice response system (IVR) for ordering home medical equipment from pharmacies and other retail outlets. The platform offered information services, inventory control and medical sales.Placement of the platform created immediate revenue from each pharmacy from a combination of monthly dues, commission on all HME sales, charges for the IVR service and a share of the processing fees for each transaction. The program provided a complete and fully integrated service to the end users.