With a career that has spanned from creating my own business Graffiti at the age of 26 and selling that to Imperial to heading up the sales operation for SA's largest Ad Tech company, looking after many of SA's biggest digital spenders I am now ready for the next step of my career.
When I launched my digital career with Popimedia 3 years ago, I had very little digital knowledge but I came from a very strong media background and straight away I could see how digital and traditional media were being planned in different silos. So my strength off the bat was to help traditional marketers understand the impact of digital and bring this new way of thinking into their organisations. With Popimedia being the largest Facebook Marketing Partner in Africa I have had the privilege of working with over 20 of SA's largest digital spenders and have worked across many different verticals including financial services, FMCG, automotive and most importantly retail.
It is the retail vertical where I have really put all my effort into over the past 2 years. My clients include Dis-Chem, JD Group, Game, Dion Wired, Netflorist and Food Lovers Market. Not only have we transformed their approach to Facebook marketing but have played a massive role in working with their teams to change the way they work with Suppliers by launching digital initiatives to drive sales both in-store and online
So I still feel like I am at the beginning of my digital journey and the biggest learning I have made in becoming the top Facebook expert in South Africa is that this landscape is so dynamic that it keeps changing every 6 months. To this end I have become one of the top digital analytical guys in the business through Google and Facebook Analytic certification. I have also completed the latest courses in data analysis and UX through UCT and plan to embark on my second masters later this year in business analytics.
Ideally I want to take my experience of having launched successful businesses combined with my strong digital and media knowledge and build the best digital team in SA.