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Music industry professional with over a decade of digital music industry experience, and a proven track record of delivering on marketing and licensing strategies with artists, music supervisors, record labels, music publishers and other industry professionals. 

Work History

2012Present

Head of Music Licensing

Silver Side Productions
  • Increased company’s sales revenue by over 200%. 
  • Developed and grew company’s portfolio of labels/artists roster by 600%. 
  • Negotiate all licensing rights and budgets for agencies, brands, TV networks, studios, producers, labels and artists.   
  • Maintain strong relationships with major and indie labels/publishers 
  • Oversee and secure license placements for high profile brands including ECCO, HBO, ABC, NBC, Sony Pictures and many others.
  • Music direction, supervision and clearance for theatrical films and brand commercial projects.
  • Seek out and develop new business with artists, labels, agencies, music supervisors, TV networks and producers.
  • Handle all aspects of distribution, marketing and promotional opportunities across company's growing label roster.
20122014

Account Manager 

Beatport - A Division of SFX
  • Increased baseware distribution revenue by 700%.
  • Strategized and presented marketing opportunities to labels and recommended the best course of action to help achieve their goals.
  • Increased release/catalog visibility by leveraging strong industry relationships at iTunes, Spotify, Amazon, Google, Rdio, Rhapsody and others.
  • Pitched priority releases to retailers via weekly release schedules and marketing information.
  • Identified marketing and promotional opportunities across new releases and catalog products. 
  • Implemented and designed a new label submission strategy to gather marketing information from label releases.
20092012

Head of Music Licensing

IODA - A Division of Sony Music Entertainment
  • Generated $1.2 million in licensing revenue  in less than 12 months.
  • Pitched IODA’s catalog of 2 million+ tracks to music supervisors, creative leads and various network executives at leading brands, advertising agencies and channel partners worldwide for licensing  opportunities. 
  • Managed and cultivated relationships with IODA’s highest profile clients including: Google, Microsoft, Apple, ABC, HBO and more.
  • Negotiated and collaborated closely with clients to capture creative visions, meet project budget goals and timelines.
  • Facilitated rights and clearances of all master and synchronization licenses between labels, artists, publishers and clients.
  • Identified, developed and managed strategic revenue-generating partnerships with 3rd party licensing companies/channel partners; work in tandem in negotiating legal terms to facilitate deal flow.
20082012

Strategic Account Marketing Manager

IODA
  • Sourced new business and marketing opportunities for company's label roster with top digital service providers (DSPs) including iTunes, Verizon, AT&T, T-Mobile, Rhapsody, Sprint, Cricket, Beatport, Juno and more.
  • Expert in identifying and facilitating the execution of creative, mutually beneficial/co-promotional opportunities between DSPs, mobile carriers and IODA’s catalog of record labels to help drive and maximize revenues.
  • Identified and facilitated high profile promotional opportunities for IODA’s labels including: iTunes samplers, iTunes single of the week, Amazon samplers, front/genre page features on Beatport, Verizon, Rhapsody, iTunes etc. Facilitate editorial coverage artist interviews, label spotlights, remix contests and more.
  • Full working knowledge of all aspects of DSP sales/marketing cycle, including integration, delivery, pitching product placement, and accounting.
20052008

Acquisition Manager

IODA
  • Top business development/content acquisition rep - negotiated and secured digital distribution contracts with hundreds of independent record labels worldwide, increasing IODA’s catalog by over 20%.
  • Increased profitability across accounts through customer renewals, upgrades and pitching of new marketing products. 
  • Worked closely with internal marketing team to identify relevant promotional opportunities and campaigns.
  • Managed worldwide sales referral rep program. Trained external reps on contract negotiation, accounting processes, new platform features and sales tools.