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Music industry professional with 11 years of digital music industry experience with a long proven track record of delivering on all aspects of licensing.

Work experience

2012Present

Head of Music Licensing

Silver Side Productions
  • Increased company’s sales revenue by over 200%. 
  • Developed and grew company’s portfolio of labels/artists roster by 600%. 
  • Negotiate all licensing rights and budgets for agencies, brands, TV networks, film studios, producers, labels and artists.   
  • Maintain strong relationships with music supervisors, advertising agencies, brands, trailer houses, tv networks, major labels/publishers and indie labels/publishers.  
  • Oversee and secure license placements for high profile brands including Ubisoft, HBO, ABC, NBC, Sony Pictures, Warner Pictures and many, many others.
  • Music direction, supervision and clearance for theatrical films, trailers and brand commercial projects.
  • Seek out and develop new business with artists, labels, agencies, music supervisors, TV networks and producers.
  • Handle all aspects of distribution, marketing and promotional opportunities across company's growing label roster.
20122014

Account Manager 

Beatport - A Division of SFX
  • Increased baseware distribution revenue by 700%.
  • Strategized and presented marketing opportunities to labels and recommended the best course of action to help achieve their goals.
  • Increased release/catalog visibility by leveraging strong industry relationships at iTunes, Spotify, Amazon, Google, Rdio, Rhapsody and others.
  • Pitched priority releases to retailers via weekly release schedules and marketing information.
  • Identified marketing and promotional opportunities across new releases and catalog products. 
  • Implemented and designed a new label submission strategy to gather marketing information from label releases.
20092012

Head of Music Licensing

IODA - A Division of Sony Music Entertainment
  • Generated $1.2 million in licensing revenue  in less than 12 months.
  • Pitched IODA’s catalog of 2 million+ tracks to music supervisors, creative leads and various network executives at leading brands, advertising agencies and channel partners worldwide for licensing  opportunities. 
  • Managed and cultivated relationships with IODA’s highest profile clients including: Google, Microsoft, Apple, ABC, HBO and more.
  • Negotiated and collaborated closely with clients to capture creative visions, meet project budget goals and timelines.
  • Facilitated rights and clearances of all master and synchronization licenses between labels, artists, publishers and clients.
  • Identified, developed and managed strategic revenue-generating partnerships with 3rd party licensing companies/channel partners; work in tandem in negotiating legal terms to facilitate deal flow.
20082012

Strategic Account Marketing Manager

IODA
  • Sourced new business and marketing opportunities for company's label roster with top digital service providers (DSPs) including iTunes, Verizon, AT&T, T-Mobile, Rhapsody, Sprint, Cricket, Beatport, Juno and more.
  • Expert in identifying and facilitating the execution of creative, mutually beneficial/co-promotional opportunities between DSPs, mobile carriers and IODA’s catalog of record labels to help drive and maximize revenues.
  • Identified and facilitated high profile promotional opportunities for IODA’s labels including: iTunes samplers, iTunes single of the week, Amazon samplers, front/genre page features on Beatport, Verizon, Rhapsody, iTunes etc. Facilitate editorial coverage artist interviews, label spotlights, remix contests and more.
  • Full working knowledge of all aspects of DSP sales/marketing cycle, including integration, delivery, pitching product placement, and accounting.
20052008

Acquisition Manager

IODA
  • Top business development/content acquisition rep - negotiated and secured digital distribution contracts with hundreds of independent record labels worldwide, increasing IODA’s catalog by over 20%.
  • Increased profitability across accounts through customer renewals, upgrades and pitching of new marketing products. 
  • Worked closely with internal marketing team to identify relevant promotional opportunities and campaigns.
  • Managed worldwide sales referral rep program. Trained external reps on contract negotiation, accounting processes, new platform features and sales tools.