Christine Powell

Account Management Leadership Roles

• Led a variety of projects that involved developing budgets and timelines and allocating resources to ensure the projects and milestones were completed to the client's satisfaction
• Managed a rigorous quality assurance process before delivering updates to clients
• Collaborated with the development team to verify the client's requests were accurately interpreted

Massachusetts Cultural Council: - Organized the code conversion of the website to allow for a more secure and functional website- Provided regular communication to client on progress and handled client change requests Mt. Washington Bank: - Updated monthly press releases, banner ads, and event fliers on the website- Developed creative and implementation suggestions on homepage content organization The Pohly Company/Eons Boom: - Led the implementation of webpage development for Eons Boom's media site as a third party vendor to The Pohly Company - Balanced change requests from both Pohly and Eons Boom and maintained stringent deadlines- Drove additional business as a result of the success of this project including the redesign of the Pohly web site and a banner ad campaign for Eons Boom

Creative Conception Projects

• Brainstormed on projects with a focus on creative redesign of brand images and messaging

Liberty National Golf Course: - Determined the ultimate purpose and objectives of the site and tailored to the site's functionality- Contributed to the creative design palate to resonate the brand essence S&P 500.com: - Presented creative ideas to re-establish S&P 500.com in a dominant position in the financial intelligence market - Collaborated with the development team to re-organize the Information Architecture for increased usability and transparency - Collaborated with the design team to develop a new creative aesthetic to the website while adhering to brand guidelines

Content Management System Implementation

• Used Sitecore Content Management System to help implement websites for clients that enabled easier website management and provided more control than a code-based website
• Expedited the development process by personally completing technical tasks in order to provide faster content population which resulted in early deliveries on project milestones
• Leveraged the Sitecore CMS to implement SEO tags and meta-tag data for websites to provide clients better analytics and measurable search results

Business Development Endeavors

• Worked with the sales team on drafting, proofing and submitting business winning documents for new project opportunity Request for Proposals
• Collaborated with the design team to help build a portfolio of Oasis' projects to use as sales collateral
• Turned successful projects into new business by delivering quality projects to clients on time and on budget

• Organized successful promotional events at colleges for Clinique's Three Step Skin Care line
• Reserved locations for US Cellular's "Express Your Cell" event at hot spots on the national tour route
• Brainstormed in sessions on creative promotions for ARAMARK, US Cellular, Champion, Lifestyles Condoms and First Marblehead campaigns
• Researched dining plans at college campuses for an ongoing ARAMARK "Involved. Evolving." campaign
• Developed a monthly newsletter to keep ARAMARK up-to date with promotional events geared toward student advocacy on campuses nationwide as well as to keep an eye on competitors
• Created promotional ideas for ARAMARK's "Involved. Evolving." campaign for student advocacy programs for the internship coordinator which were then presented to the client

• Compiled opened-ended survey questions into coded data and analyzed results to help improve website customer satisfaction
• Organized and managed homepage promotion and distributed prizes to winners
• Researched competitor sites to develop and implement a new local search campaign

Leadership Activities:

• Class Officer of Marketing - Boston University School of Management Student Government
• President's Host - Boston University
• Captain and Open Rider - Boston University Equestrian Team