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Summary

I am a marketing leader and manager with more than 16 years of omni-channel marketing, with proven abilities in traditional marketing, agency and consulting roles, along with a deft touch and passion for articulating even the most technical content clearly and succinctly.  

I have successfully helped clients and companies large and small  to execute marketing campaigns of divergent size and scope across traditional and digital media, from e-mail, direct mail, radio, Web, social media and SEO/SEM, to PR and events.  

I have proven expertise in developing robust multimillion demand generation pipelines, reviving failing product lines, developing and implementing new products, managing cross-functional teams and dramatically amping up marketing results, designing and improveing websites/user experiences, and increasing campaign response rates while assiduously managing expenditures below budget.  

Additionally, I am highly adept at blending all of the strategic and tactical aspects of marketing, from planning and execution of global tactical and strategic marketing plans, to creation of marketing collateral, highly-refined list/DB segmentation, budgeting, analytics, and more.  

I have strong project, program and personnel management skills, along with nuanced insight into improving businesses and product lines, as well as a particular eye for sharp design and messaging.

I am actively seeking permanent full-time, contract or freelance marketing manager or director-level positions ideally within a 40-mile radius of Southern NH, virtual roles and am open to relocation for the right role.

Expertise in:
•    Digital Marketing (Social Media, PPC, SEO/M, Site Building and User Experience)
•    Direct Mail & E-mail Marketing
•    Technical Copywriting & Editing
•    Events & Trade Shows
•    Strategy/Branding/Positioning
•    Direct, Indirect & Channel Marketing
•    Graphic Design & Layout
•    Advertising & PR
•    Telemarketing Program Design & Management
•    Market Research

Objective

Seeking permanent full-time employment as a marketing manager or director in high-tech or publishing companies, within the Rt. 128/495 sector North through Central NH.  I am also open to virtual positions, as well freelance or contract marketing roles.

Work History

Higher Gear Marketing

Dec 2011Present

Owner

Providing freelance marketing services to clients in a variety of industries by aiding the development of their digital and traditional marketing presences.  Recent projects include:

  • Developing WordPress sites and digital marketing activities for two medical-sector clients, including one with a secure backend for clients to access custom reports, as part of their launch of a new product offering.
  • Writing technical case studies for a small software startup.
  • Broad-based traditional and digital marketing activities for two small non-profit entities.
  • Development of a WordPress site, tradeshow content and collateral, and sourcing of digital marketing solutions for a financial sector client.
  • Technical source documentation development and training.

Power-One, Inc.

Sep 2010Nov 2011

Marketing Communications Manager

Managed all strategic and tactical global internal and external marketing communications  planning and execution for $350 million Power Solutions business unit of Top-10 OEM power supply manufacturer

  • Oversaw all marketing channels and plans, including press releases, catalogs, brochures, web updates, social media, data sheets, email, tradeshows, advertising, product positioning, SEO/SEM, webinars, association/co-op, partner/channel marketing.
  • Designed company's first print catalog in more three years within first three weeks of joining the company.
  • Co-launched new website utilizing Drupal CMS backend, including refined product selector mechanism, providing extensive content, testing and site fixes, along with subsequent management/updating of content for more than 660 products.
  • Executed soft launch of new iPWERTM and dPWERTM  brands, supporting the intelligent monitoring and digital control features of market-leading power supplies.
  • Initiated more than 7 new product launches, including press releases and social media pushes.
  • Designed/executed multiple successful tradeshows and events, which coupled with web-based/other lead generation activities, fostered an overall increase in leads of more than 120% and $20 million in potential revenue into sales pipeline.
  • Created short product video, including voiceover elements, for dPWERTM Digital Power product line.
  • Developed marketing project management database.

Higher Gear Marketing

Dec 2008Sep 2010

Owner

Aided select group of Southern NH clients with various aspects of their integrated marketing efforts, from direct mail, to Web marketing and campaign analysis, particularly several software companies with the development of their online presence, largely focusing on their strategic and tactical social media development - including Facebook, LinkedIn, Twitter feeds, blogs/forums and thought leadership.

RISI

May 2007Dec 2008

Product Marketing Manager

Skilled hands-on management and planning of all strategic and tactical domestic and international product marketing and revenue activities of largely SaaS-based product line for industry-leading global forest products publishing company

  • Merged two-declining product lines and designed rebranding launch, transitioning products from print-based formats to largely SaaS vehicles - increasing net profit from under $4 million to more than $7 million in under two years.
  • Effectively blended direct mail, email, Web 2.0, trade advertising and shows, co-op marketing, PR and market research into integrated multi-channel marketing efforts.
  • Drove increased marketing response rates - direct mail from under 1% to over 7%, telemarketing from 3% to 12%, PPC/paid ads from .25% to over 8%, SEO/SEM from under 2% to over 10% and e-mail from under 1% to over 9%.
  • Managed all aspects of marketing and product budget/pricing/development, brand and strategic business development and partnerships - including multi-national cross-functional teams of sales, engineers, analysts and external vendors.
  • Implemented thriving product/sales conference breakout sessions, directly increasing leads for high-end Analytical Cornerstone® cost benchmarking software platform more than 200%.
  • Successfully created thought leadership blogs and forums for internal segment/industry experts.
  • Developed Flash web demonstration for Analytical Cornerstone, along with in-depth, ongoing training programs for customer service and sales staff.  Partnered with sales for quarterly reviews of demand generation marketing efforts.
  • Designed annual launch of industry standard Lockwood-Post Directory® in less than two week's time after hire.

Higher Gear Marketing

May 2003May 2007

Owner

Experienced, creative outsource/freelance provider of marketing and communications consulting/management to various local and national businesses, along with software/systems sourcing and implementation

  • Leveraged expertise in integrated product marketing and communications efforts - including direct marketing, new media, P&L, budgeting/forecasting, competitor/market analysis, creative, branding, pricing, analytics and ROI.
  • Created targeted integrated marketing efforts (including tradeshows, direct mail and e-mail/Web campaigns) for two NH-based software companies, equating to sales increases of 175% overall - including increasing revenue 150% in less than three months time for Icovia's SaaS application.
  • Designed and managed a NH-based contract telemarketing firm's inside sales/demand generation activities for high-tech companies like QlikTech/QlikView, Sage Software, ClickBase and Netilla Networks - equaling an average growth exceeding 150% in lead generation and inside sales pipeline revenue.
  • Developed new products/business and multi-faceted marketing campaigns for Teacher's Toolbox into B2C and B2B markets, successfully increasing sales over 120%.

MKTG Services

Oct 2002May 2003

Account Executive

Managed high-level relationships with more than 70 major clients and executed comprehensive, end-to-end direct marketing campaigns, across full spectrum of direct marketing.

  • Responsibilities included direct mail, Web, print, production, insert, budget and database management aspects of campaigns, negotiating and managing contractual arrangements of varying lengths and working medical, business, financial, high-tech and educational verticals.

MKTG Services

Oct 1998Dec 2001

Account Executive, List Owner Relations

Managed high-level relationships with more than 70 major clients and executed comprehensive, end-to-end direct marketing campaigns, across full spectrum of direct marketing.

  • Responsibilities included direct mail, Web, print, production, insert, budget and database management aspects of campaigns, negotiating and managing contractual arrangements of varying lengths and working medical, business, financial, high-tech and educational verticals.
  • Managed all day-to-day aspects of two industry-leading list management product lines, incl. 140 clients and $5.5 million in revenue, plus complete database management of database exceeding 25 million names.
  • Senior part of marketing team for managing/developing product marketing initiatives covering collateral for product lines, ads, e-mail and fax broadcasts, trade shows, mail pieces and direct mail campaigns.
  • Direct responsibilities for P&L and budget management responsibilities.

Clear Channel Communications

Jan 1996Aug 1998

Producer & Promotions Staffer

Created, developed and implemented promotional ideas and direct marketing campaigns for major radio station group, incl. press releases and public relations material, promotions and marketing.

Skills

Adobe Creative Suite

Well-versed in the use of Photoshop, Illustrator, Dreamweaver, InDesign and other elements for the design and editing of graphic elements, email/marketing automation content, website elements and content and much more.

Direct Marketing

I am a passionate advocate of utilizing multi-channel direct marketing for any company to advance their sales, marketing and brand activities.  I have extensive experience blending all aspects of the direct marketing spectrum, from direct mail, to advertising, press releases and beyond as a means of enhancing any company's abilities to promote their brand in their marketplace, further thought leadership, as well as drive lead generation and sales pipelines.

Business Intelligence/Analysis

I am well-versed in utilizing different solutions for business intelligence and analysis, ranging from ClickBase, Crystal Reports/Business Objects, Oracle, Cognos and tool sets of various CRM solutions.

Web Analytics

I have extensive, diverse experience utilzing web analytics solutions to create, manage and analyze organic and paid search campaigns (SEO, SEM and PPC/paid ads) - including Google Adwords/Analytics, Omniture, Bing/MS Analytics, Yahoo Analytics, WebTrends and Hubspot.

Web Content Management

I am highly experienced in a number of Web content management solutions, including Ektron's CMS400.NET, Documentum, open-source solutions like Drupal and various freeware programs like Joomla.

CRM

Extensive experience utilizing large and small CRM solutions, including Salesforce.com, SalesLogix, Sage CRM, Goldmine, ACT and Onyx, for activities ranging from managing marketing campaigns, to demand and lead generation campaigns and nurturing through to sales teams large and small.

Marketing Automation

I have considerable experience in a variety of marketing automation solutions ranging from Eloqua, to email marketing solutions like ConstantContact, Boomerang and others.

WordPress

This is one of my preferred solutions for blogging, having used it for my own personal blog, as well as those of my clients.

Digital Marketing & Social  Media

Thoroughly versed in all aspects of digital marketing development aspects from a marketing perspective, including blogs, forums, social media, PPC/paid ads, webinars, SEO and SEM tactics, particularly as a means of developing a company's brand, marcom and product development aspects and expanding upon more than 10 years of experience in early Web marketing experience.   I am particularly proficient in utilizing social media as a means of developing the brand, marketing communications and demand generation presence of my clients and companies I've worked for/with, including LinkedIn, Facebook, MySpace, Twitter, YouTube, Flickr, Sribd, Reddit, Dig, StumbleUpon, as well as blogs and forums appropriate to the requisite industries I have worked in/with.  

Microsoft Office

My experience with Microsoft Office ranges from the development of marketing plans and financial budgets, to analyzing customer lists, development project plans, editing website content, as well as creating collateral mock-ups, creating and managing databases, whitepapers, utilzing SharePoint portals and more.

Web and Graphic Design

I have broad ranging experience utilizing elements of the Adobe Creative Suite and Quark to design, edit and/or implement marketing collateral, advertisements, online elements and more, as well as solutions like Dreamweaver and moderate levels of HTML and XML to build and manage website content.   I am also proficient in a varity of Web content management solutions, including CMS400.NET, Contribute, Joomla, Drupal and custom solutions.

FP Complete Use Case Studies

Power-One

Icovia Marketing

RISI Marketing

Interests

I am avid mountain biker, mountaineer, hiker and dog lover, with a strong love for family and loyalty to my friends.  I love to read and am a longtime amateur photographer.

Education