Christoph Isenbuerger

Christoph Isenbuerger

Objective

1) Having a leading management role within a marketing driven company.

2) Looking for entrepreneur role within my next assignment

3) Working within a dedicated passion driven environment

4) Developing a company/business to the next level

Summary

17+ years blue-chip marketing experience in Global-, East/West European-, Asian-, American and country-specific Roles / Consumer Good Companies, Creative-, Media Agencies andStart up Ventures with 2 Million to 20 Billion Euro in revenues/High growth & established companies / Turnaround diverse brands within multicultural environments

Visionary/Creative in-depth international marketing expert with a first-rate track record in building, strengthening and leading multicultural marketing organizations and companies in various start up, turnaround, stable and high growth situations. Driving brand equity and business growth through innovative multi-channel brand marketing, sales, product and retail strategies within the Consumer Good, Interactive and agency industry on a BtoC and BtoB level. Very strong knowledge in integrated "Go to market" and change management processes.

Marketing and Management strength:

·Building International Growth and Consumer/Brand Equity Strategies

·Integrated Multi-channel Marcom Strategies and Executions

·International Advertising Campaign Management

·Management of International Agency Organizations

·Development of International “Go to Market” processes

·International Key Account Management, Retail/Store Marketing,

·Large Staff Management & Leadership, Talent Management, Motivator, Coach

·Management within Multicultural Organizations

·Change Management

·Internal Operations & Systems

·Building confidence at Board Management Level, CEO and CPO advisor

Interest

Sport: Football, Running (Marathon), Icehockey, Joga

Music Playing Saxophone and Clarinette, singing in classical choir

Work History

Work History
Dec 2007 - Jan 2011

Head of Marketing APAC/ Head of Marketing China

PUMA Asia Pacific Ltd

Challenges:Develop a 3 years brand equity and growth strategy

Challenges:Changing the APAC country organizations from licensees driven companies into brand

Marketing driven companies (lifestyle company)

Head of Marketing ASIA PACIFIC/ Head of Marketing China

Senior marketing executive with full responsibility of strategic planning and leadership for 11 countries and China on a local level. Developed with senior board management a 3 year brand equity strategy, growth plan, new marketing organization and go to market process. Leading a team of 45 people with 10 direct reports and a budget of 45 Million Euros.

Results:

· Developed and implemented strategic brand equity plan as “Go to Market” process

· Reorganized the local marketing departments into efficient customer and consumer focused teams through a reduction from 70 to 45 people.

· Increased sales by 30 % in 2009 turning the company back into a growth strategy plan

· Developing Marcom execution plans with a sell through rate of 80% after three month

· Build up an APAC creative, digital, pr, event, and media agency portfolio on regional and local level

Launched a new Retail Management System for APAC including 1700o&o or licencesstores in Asia Pacific

· Top 1000 Brand APAC: Puma jumped from place 222 – 167 since 2008

Mar 2004 - Dec 2007

Head of Marketing Europe

PUMA AG

Challenges:Develop a 3 years brand equity and growth strategy

Challenges:Changing the APAC country organizations from licensees driven companies into brand

Marketing driven companies (lifestyle company)

Head of Marketing ASIA PACIFIC/ Head of Marketing China

Senior marketing executive with full responsibility of strategic planning and leadership for 11 countries and China on a local level. Developed with senior board management a 3 year brand equity strategy, growth plan, new marketing organization and go to market process. Leading a team of 45 people with 10 direct reports and a budget of 45 Million Euros.

Results:

· Developed and implemented strategic brand equity plan as “Go to Market” process

· Reorganized the local marketing departments into efficient customer and consumer focused teams through a reduction from 70 to 45 people.\

·Increased sales by 30 % in 2009 turning the company back into a growth strategy plan

·Developing Marcom execution plans with a sell through rate of 80% after three month

·  Build up an APAC creative, digital, pr, event, and media agency portfolio on regional and local level

·Launched a new Retail Management System for APAC including 1700o&o or licencesstores in Asia Pacific

· Top 1000 Brand APAC: Puma jumped from place 222 – 167 since 2008

Sep 2001 - Oct 2003

Managing Director

Aegis Media (Carat GmbH)

Challenges:Build and establish the new Agency within the Munich Media and Marketing community

Challenges:Manage the Key Accounts like Media Markt, Bertelsman, DANONE as new Business

Managing Director

Leader and supervisor of the Munich office within the Carat Network. Responsible for international and national strategic communication – consulting, innovative integrated marketing campaigns and new busi­ness acquisitions. In charge of accounts such as: Media Markt , Danone, Hermés Europe, Campari, BertelsmannMusic Group. The agency had billing of 200 Mio Euros. Member of the Global New Business Team.

Results:

lEstablished the agency within the industry in Munich and German

lGrew the Media Mark Account by 30%

lAchieved 60 Million of new business within 2 Years. (DBV Winterthur, Campari, ASICS Europe,)

lCreated an innovative integrated marketing programming tool for Brand Equity building

lCreated a TV show format for the biggest electronic chain in Europe, Media Markt

May 2000 - May 2001

Founder/CMO

N-tree AG

Challenges:To build a new company and establish it within the internet community in Germany/UK

Challenges:Sell the company within the new market crisis in the end of 2000

Founder/CMO

Created and built the company/brand and internet expert portal meome.de in Germany and the UK. Responsible for all online and offline marketing strategies and execution including company and brand strategy, CI development, online and offline advertising, PR strategies and execution, sport-sponsoring and ad sales.

Results:

.Gained 8 Million German Marks of venture capital

N—Tree AG had 100 employees and was sold to the freenet.de-ag (mobilcom) in 2001.

Oct 1997 - May 2000

Regional Marketing Manager

http://www.nike.com

Challenges:Develop a new global brand positioning for Nike Football

Regional Marketing Manager/ Advertising Manager

Lead the strategy development and creative execution with a cross-functional team in Berlin, Frankfurt and European HQ to plan, develop and execute innovative integrated communication and marketing activities to enhance the value of the brand and drive sales within the core target group. A further task was to launch Nikes first European mega store Niketown Berlin.

Results

lCreated and implemented a new positioning for Nike football which became 2002 its global positioning

lEstablished Nike town Berlin

l Winner of the German Media award forthe most creative Marcom plans

 
Sep 1995 - Sep 1997

Junior Product Manager

Reemtsma GmbH

In Hungary I was responsible for the acquisition of cooperation partners within the Hungarian fmcg market to launch and market with them four diversification products for Reemtsmas national and international brands Main responsibility in Hamburg was the sales district north, market research, spon­soring, event management, consumer promotion and direct marketing

Apr 1993 - Mar 1994

Account Assistant

BBDO New York

Primary responsibility was to assist the group in its daily operations including co­ordination and following up request from over 50 Pepsi-Cola account groups worldwide (West and East Europe, Latin America, Asia Pacific and Middle East) and the development of global advertising concepts. Winner of the Superbowl commercial of the year.

Education

Education
Oct 1988 - Sep 1995

Diplom Oeconom

Bergische Universitaet Wuppertal

MBA Major Subjects: Global Advertising, International Marketing, Strategic Planning and Organization, Ecomomics

Skills

Skills

Integrated Planning (Sales, Marketing ,Product, Retail)

International Key Account/Retail Management

Go to Market Prozess

Coaching People

Global Marketing/Advertising

Global Media Management

Change Management