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Carolyn Pascual

International MBA Graduate - University of San Diego


I am a marketing communications professional with extensive management and team-building experience in both restaurant and retail environments.  To further develop my strong understanding of consumer behavior, I have dedicated the last two years to studying diverse global markets.  I have recently completed my International MBA and have used my analytical problem-solving ability to identify and develop opportunities while consulting for companies in Ghana, Brazil and Argentina.  Beyond analytical skills and cultural insight, my passion and imagination allow me to develop innovative strategies that have global impact.  


A wide range of professional marketing and communications skills include social media development, corporate responsibility, internal communications, cause marketing, promotional writing, experience marketing and presentations.  Management skills include team-building, training, project management and staff planning.  Other skill areas include customer satisfaction, sustainability, base of the pyramid consumers, microfinance.        


May 2012

International Masters of Business Administration (IMBA)

University of San Diego
  • Graduated with a GPA of 3.61
  • Areas of Emphasis: Management, Corporate Social Responsibility & Sustainability
  • Scored in the 92 percentile on the Graduate Management Admission Test (GMAT), 710
  • Recipient of Dean’s Merit Scholarship for superior academic achievement, 2010-2012
  • Awarded a Graduate Assistantship with Dr. Sumner, Professor of Economics
  • Studied abroad in Buenos Aires, Rio de Janeiro, Berlin and Istanbul
May 2008

Bachelor of Arts (BA)

Seton Hall University
  • Graduated Magna Cum Laude with a GPA of 3.72, Dean’s List, all semesters
  • Recipient of Seton Hall University Academic Scholarship for superior academic achievement, 2004-2008
  • Honored member of the Public Relations Student Society of America, SHU chapter

Career Portfolio

Gaining Global Insight

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Diving into other cultures

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My Resume

Work experience

May 2012Present

Business Researcher


Conducted research on best business practices at high-performing private schools for the poor to influence future training programs and guide future research

  • Collected data on value creation and value capture resources and constraints at private schools for the poor in Ghana to better understand business practices
  • Conducted school proprietor surveys, parent interviews and student interviews to gain insight on internal and external factors that affect the business at affordable private schools 
Oct 2011Present

Local Store Marketing Team Member/ Server

Slater's 50/50

April 2012 to Present|Local Store Marketing Team

  • Selected among peers to represent Slater’s 50/50 at local events
  • Participate in the selection of events that will provide maximum opportunity for awareness among target consumers
  • Use company knowledge to promote Slater’s 50/50 among potential guests at local events

October 2011 to Present|Server

  • Provide superior customer service to ensure an excellent experience for every restaurant guest
  • Interact with customers and use knowledge of food and beer to suggest appropriate menu items
  • Work alongside restaurant management to appropriately address and fix any customer problems 
Jan 2011Jan 2012

International MBA Consultant

University of San Diego, Ahlers Center for International Business

January 2012 | Consultant for Edify - Kasoa, Ghana

  • Used background research and on-the-ground analysis to help further develop Edify's affordable private education microloan program in Ghana for the highest economic and social impact
  • Provided recommendations for the business development and training of education entrepreneurs

January 2011 | Consultant for Asociación Argentina de Ecoturismo y Turismo Aventura - Buenos Aires, Argentina

  • Developed a plan for brand building and product development to increase awareness of the rural areas of Argentina as a tourist destination in order to stimulate economic growth in local communities
  • Coordinated communications and responsibilities between team members with an extremely tight schedule and deadline
Jun 2011Aug 2011

International Business Expansion Intern

The Kosnar Group

Evaluated Brazilian business environment and retail industry to determine retail models that could potentially adapt internationally to establish partnerships for global expansion

  • Assimilated to local culture in order to establish and maintain relationships with executives at major Brazilian franchises and develop partnerships
  • Successfully established relationships with top national franchising firms to expand major Brazilian franchises to the U.S. resulting in a partnership with Brazil’s top franchise consulting firm 
May 2011Jul 2011

People Manager, Restaurant Opening Team

Morris Tap & Grill

Worked in conjunction with restaurant management to hire and train a front of the house team that represented the restaurant’s high service standards

  • Used restaurant experience to create service standards for all front of house positions and develop a server manual and training program prior to the restaurant’s opening
  • Conducted new hire orientations to set restaurant standards and motivate the new restaurant team
Jan 2011May 2011

Project Coordinator, Information Technology Systems

University of San Diego

Ensured that project development was timely, successful and met expectations through analysis of data, and production of project reports

  • Maximized departmental efficiency by analysis of internal process improvement opportunities
  • Developed and maintained project plans that facilitate collaboration and communication among ERP team members

General Manager

Hollister Co.

Coached and motivated a team of two assistant managers, a manager in training and over 50 associates by providing feedback on strengths and areas of development to ensure productivity and high performance standards

  • Maximized business results through role modeling and training of customer service skills and selling behaviors
  • Supervised the sales, operations and personnel functions of the store to ensure maximum profitability
  • Recruited and hired all sales associates to ensure proper staffing
  • Consistently developed and maintained all aspects of the store environment to maximize sales
  • Collaborated with other managers to train the staff on the aesthetic, standards, and merchandising principles 
May 2007May 2008

Marketing & Communications Intern

Wyndham Worldwide

Coordinated global internal communications between the communications department and three business units that supported the organization’s objectives by driving engagement with corporate strategy

  • Updated and maintained internal communication tools including the weekly electronic newsletter, Intranet site content, the monthly global newsletter and the quarterly community-style newspaper
  • Drafted media relations materials and press releases in alignment with corporate image and branding strategy 
Sep 2007Jan 2008

Public Relations Intern, Healthcare

Coyne Public Relations

Participated in the execution of targeted integrated marketing plans and methods to drive media and consumer engagement for healthcare and wellness clients including Siemens, Medco Health Solutions, Zone Living and The Vitamin Shoppe

  • Assisted in monitoring and engaging consumers across a variety of social media platforms 
  • Assisted in media outreach, monitored news coverage and prepared clip reports
  • Collaborated on research projects and report generation