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Work experience

Jul 2001Present

VP Marketing

Perfect Circle Credit Union

Ensure the effectiveness of the Marketing Department:

  • Direct the evaluation of market research, database management, advertising programs and product formulation to ensure the timely adjustments of marketing strategy and implement changes as needed to meet changing market and competitive conditions.
  • Play a leading role in the development of the company’s strategic plan, in conjunction with executive management and board of directors, to ensure the growth and expansion of the company
  • Responsible for the development, recommendation and implementation of marketing plan, advertising and communication strategies, both short and long term, to coincide with the company’s strategic plan
  • Manage the Product Development process to ensure that products and services offered by the company fulfill market needs and are competitively and profitably priced.  Evaluate and introduce new products and services as needed.  Eliminate existing products and services as needed. 
  • Distribute and manage the implementation of the marketing plan with key functions of the organization

This includes overseeing:

           o    The company’s communications and advertising promotional activities, including tactical 

                execution by utilizing such media channels as print, outdoor, radio, television, website,

                electronic communications and direct mail

          o    Business-to-business initiatives, including business partner ambassador relationships

          o    Public Relations activities within the community such as cooperative campaigns, special

                events, trade shows, press releases, charitable contributions and sponsorships

          o    Customer retention and loyalty initiatives including training internal team members to

                promote excellent, consistent customer service to deepen existing account relationships

                and cultivate new customers

  • Establish performance monitors and measures of success for all marketing activities and communicate results to key stakeholders across the organization including board of directors
  • Oversee marketing services to internal customers to ensure the marketing needs of all business functions are being met

 Ensure the efficiency of the Marketing Department:

  • Manage the objectives and activities of assigned staff to ensure the goals of the department are achieved
  • Oversee the development of the annual budget for the department.  Implement and administer the department’s budgets
  • Manage staff within Business Development, Credit Recovery, Indirect Lending and Marketing Coordinator wherein I review and recommend personnel actions regarding staff's employment, performance ratings, salary changes, etc.
  • Guide and advise personnel in the more complex phases of the their work

PORTFOLIO

ACHIEVEMENTS

Education

19972001

B.S., Marketing & Finance

Women's IWU Basketball Team, NAIA Div III  1997-1999

Collegiate Fellowship Christian Athlete Member 1997-1999, President 1999

REFERENCES

David Fulton

Community Leader

765-855-5887

Pat Heiny

Contemporary Consulting 

765-962-1423

Patrice Bolin

Family Home Loans

765-855-5277

VOLUNTEER WORK

Countywide Partnership for Youth, Steering Committee

2007 to present

Community Bible Church, photography and web design Spring 2009 to present

Communities In Schools of Wayne County, Public Relations Committee

2005 to 2009

 

PERSONAL

It's not just what I know but what I'm willing to learn from life's experiences that bring joy to my life and success to my career.

Husband Ryan of 9 years

Daughter Morgan, 6 

Son Logan, 3

Hobbies:

- Amateur Photography

- Stained Glass

- Landscape Design (12 years in family business)

- Music by the Rat Pack of yesterday and today.

- Chicago Bears Football

- Remodeling our 260+ year old home

 Five Year Goals:

- Masters Degree

- Learn the Violin

SKILLS

Proficient in Microsoft Office, Adobe Photoshop, and Adobe Illustrator 

Experienced in public speaking

Highly skilled in motivational staff training

SUMMARY

As Vice President Marketing my talent is diverse, my work ethic is strong and my motivation is unwavering.  I enjoy a challenge and believe that my experience and success over the last eight years will translate to almost any industry.I am a strong leader with the creativity and intelligence that is necessary to develop and implement marketing objectives to their fullest potential.