Lori Coward

Lori Coward

Work History

Work History
1991 - Present

Administrative Secretary for Corporate Communications

EDS
  • Administrative support for internal communications team.
  • Wrote and managed monthly, nationwide newsletter.
  • Contributed writing and editing for bi-monthly magazine.
Nov 2009 - Present

Grand Opening Coordinator

Interactcomm
  • Coordinate marketing events for a national sports and fitness specialty retail client.
  • Organize and manage details of a grand opening weekend.
  • Create and manage relationships with store managers and community.
Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

Jul 2011 - Present

Race Director

Split Second Productions

Direct and manage the Shiner Beer Run Half Marathon and 5K, which in 2013 raised over $30,000 for The Boot Campaign.

Assisted in the creation of the inaugural Shiner Beer Run in 2012 and served as the director for 2012 and 2013 events.

Negotiate contracts and manage the relationship with Gambrinus, the management company for the Spoetzl Brewery, who is the partner for the Shiner Beer Run.

2007 - 2008

Independent Fashion Consultant

CAbi
  • Increased market share in the San Antonio, Tx area.
  • Exceeded seasonal sales requirements.
  • Managed personal relationships while meeting customers shopping needs with a unique shopping experience.
1997 - 1998

Marketing Communications Account Manager

EDS
  • Consulted for the EDS World Cup France 1998 marketing communications campaign that reached EDS clients worldwide. Managed the creation of marketing collateral that influenced more than 4 billion dollars worth of awarded contracts.
  • Managed the development and implementation of marketing collateral for EDS' relationship with USA Cycling, including Team EDS, EDS Track Cup and The EDS Superdrome in Frisco.
  • Led as a Brand Ambassador to EDS Marketing Support team, managing a communications campaign for EDS MarketSpaces.
  • Consulted with and managed the implementation of communication campaigns for the EDS Marketing Events team. Projects included the 1998 Olympic Hospitality Program, the World Cup France 1998 Hospitality Program, the first EDS Golf Invitational and the Southwestern Ball.
1994 - 1997

Internal Communications Account Manager

EDS
  • Established strategic benefits communication plan and implemented a new, global Employee Handbook after EDS' split with GM, satisfying legal requirements and leveraging messages across the company. Set strategy and objectives, gained executive buy-in for the $1.5 million project and managed the production and distribution. Measured the U.S. version and coordinated with global HR managers for the strategy and implementation of global versions.
  • Consulted with and established a benefit-enrollment communication plan for an EDS customer, Pacific Telesis.
  • Coordinated with representatives from CIGNA for the nationwide communication of the new life insurance offering - Group Universal Life. Consulted to ensure proper messaging and internal communication specifications, established internal communications plan, organized internal focus groups and managed brochure production.
  • Managed internal communication projects such as Corporate and Benefits Overview Video for Transitions & Acquisitions, Payroll*Line collateral for EDS' first payroll voice response system and the First Days collateral for EDS' maternity program.
1992 - 1994

Media Buyer/Internal Business Communicator

EDS
  • Established EDS' first corporate-wide Global Diversity communications plan. Managed the implementation, which included employee newsletter articles and corporate-wide collateral.
  • Co-managed the nationwide communication of EDS' new Performance Review Process, which won an IABC Award of Merit.
  • Planned and coordinated media placement for recruitment advertising. Responsibilities included interfacing with corporate advertising team, on-going media placement for National Minority campaign and the National Campus Relations campaign, and on-going placement for the local recruitment ads nationwide.
1990 - 1991

Receptionist/Specialized Clerk for EDS Staffing

EDS

Education

Education
Aug 1986 - May 1990

Bachelor of Arts

Baylor University