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Skills

Adobe InDesign
Microsoft Office

Work experience

Jul 2009Present

Public Relations and Communications Consultant

Come Recommended
  • Develop strategy, raise awareness and garner participation for national campaign aimed at increasing the amount of entry-level and internship positions available and altering the negative image of Generation Y candidates.
  • Collaborate with team members to draft social media releases promoting new products.
  • Draft grant essays to bring in funds to the company.
Oct 2009Present

Account Manager

Traackr, Inc.
  • Head of client services; manage client relationships, develop and deliver product, oversee timely and quality delivery process, train new hires
  • Spearhead communications efforts, including long- and short-term marketing and PR campaigns
  • Develop relationships with relevant influencers
  • Grow TRAACKR brand through social media and traditional PR efforts
Aug 2008Jul 2009

Account Coordinator

  • Through implementation of social media, successfully improved automotive supplier's online visibility, as well as its client communications capabilities and business intelligence activities.
  • Prepared all print media pitches as a team member for Roland Berger Strategy Consultants, resulting in favorable article placements in publicationssuch as the Wall Street Journal, Forbes, Bloomberg and numerous local papers.
  • Improved media coverage and organization participation for troubled pro bono account, Convergence Education Foundation, through placements in over 15 media publications leading to greater public awareness.
Jan 2007May 2008

Public Relations Intern

Lantz Communications, Inc.
  • Coordinated a speed networking event with journalists and public relations professionals for the local PRSA chapter, which resulted in almost 100% attendance by the journalists and exceptional event ratings.
  • Utilized new technology to improve communications among fans for local singing group, resulting in greater awareness of the event and double tickets sales from previous year.
  • Published monthly newsletter to members of Woldumar Nature Center.
Aug 2006May 2007

Department of Marketing and Communications Intern

Michigan State University Eli Broad College of Business

  • Implemented and trained department representatives in new Web site program usage and wrote articles for site leading to increased daily visits as a result of these improvements.
  • Tracked coverage of business school and prepared reports for faculty and alumni, resulting in increased internal awareness of public perception.
  • Developed general understanding of office relations and professional responsibility.
May 2006Aug 2006

Public Relations and Marketing Intern

Marx Layne Marketing and Public Relations
  • Conducted media relations for Buddy's Pizza, resulting in full-page feature spread coverage in local newspaper.
  • Research recycling information for ABITIBI and performed community outreach through newsletter writing and media relations.

Education

May 2008Jul 2008

American University of Rome
  • Studied public relations and advertising in Rome for six weeks
  • Attended the Cannes Lions International Advertising Festival in France
20042008

Michigan State University

Bachelor of Arts

Communications Major, GPA 3.4/4.0

Specialization in Public Relations

Dance specialization

Portfolio

PRSA New Pros

Client Social Media Release

Professional Associations

Member-at-large of National PRSA New Professionals

      Responsible for guest blog posts on New Pros Blog: http://prnewpros.prsa.org/?tag=courtney-vaught

Co-chair of programming sub-committee for the Detroit PRSA state conference

Member of local networking group Motor City Connect

Member of National and Detroit PRSA

Highlights

  • Coordinated all public relations activities for one of firm's largest clients, resulting in its consideration of signing a retention agreement of $8,500 per month in additional revenue.
  • Worked in conjunction with president of Lantz Communication in capital campaign for Woldumar Nature Center to produce newsletters for current members, improve graphics on sponsorship documents and meet with key sponsors resulting in raising more than $1 million.
  • Developed entire fund raising program for Carefree Medical, Inc. resulting in raising over $75,000 for the nonprofit organization.
  • Participated in PSA and coordinated public relations efforts with the Michigan Secretary of State and local law firm for a national campaign promoting biker and walker safety awareness.

Client Study - Vendor Tooling: The Not-So-Missing Link

My team and I worked with reputable auto analyst, Laurie Harbour Felax, to publicize her 2008 manufacturing study. I also managed all the details and communications between our third party host, PRNewswire, for the webinar which was intended to give a sneak peek into the study's findings to increase media and public interest. 

To view the release, visit this link: http://sev.prnewswire.com/auto/20090309/DE8059509032009-1.html