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Work experience

Work experience
Jul 2009 - Present

Public Relations and Communications Consultant

Come Recommended
  • Develop strategy, raise awareness and garner participation for national campaign aimed at increasing the amount of entry-level and internship positions available and altering the negative image of Generation Y candidates.
  • Collaborate with team members to draft social media releases promoting new products.
  • Draft grant essays to bring in funds to the company.
Oct 2009 - Present

Account Manager

Traackr, Inc.
  • Head of client services; manage client relationships, develop and deliver product, oversee timely and quality delivery process, train new hires
  • Spearhead communications efforts, including long- and short-term marketing and PR campaigns
  • Develop relationships with relevant influencers
  • Grow TRAACKR brand through social media and traditional PR efforts
Aug 2008 - Jul 2009

Account Coordinator

  • Through implementation of social media, successfully improved automotive supplier's online visibility, as well as its client communications capabilities and business intelligence activities.
  • Prepared all print media pitches as a team member for Roland Berger Strategy Consultants, resulting in favorable article placements in publicationssuch as the Wall Street Journal, Forbes, Bloomberg and numerous local papers.
  • Improved media coverage and organization participation for troubled pro bono account, Convergence Education Foundation, through placements in over 15 media publications leading to greater public awareness.
Jan 2007 - May 2008

Public Relations Intern

Lantz Communications, Inc.
  • Coordinated a speed networking event with journalists and public relations professionals for the local PRSA chapter, which resulted in almost 100% attendance by the journalists and exceptional event ratings.
  • Utilized new technology to improve communications among fans for local singing group, resulting in greater awareness of the event and double tickets sales from previous year.
  • Published monthly newsletter to members of Woldumar Nature Center.
Aug 2006 - May 2007

Department of Marketing and Communications Intern

Michigan State University Eli Broad College of Business

  • Implemented and trained department representatives in new Web site program usage and wrote articles for site leading to increased daily visits as a result of these improvements.
  • Tracked coverage of business school and prepared reports for faculty and alumni, resulting in increased internal awareness of public perception.
  • Developed general understanding of office relations and professional responsibility.
May 2006 - Aug 2006

Public Relations and Marketing Intern

Marx Layne Marketing and Public Relations
  • Conducted media relations for Buddy's Pizza, resulting in full-page feature spread coverage in local newspaper.
  • Research recycling information for ABITIBI and performed community outreach through newsletter writing and media relations.


May 2008 - Jul 2008

American University of Rome
  • Studied public relations and advertising in Rome for six weeks
  • Attended the Cannes Lions International Advertising Festival in France
2004 - 2008

Michigan State University

Bachelor of Arts

Communications Major, GPA 3.4/4.0

Specialization in Public Relations

Dance specialization