Courtney Vaught

• Develop strategy, raise awareness and garner participation for national campaign aimed at increasing the amount of entry-level and internship positions available and altering the negative image of Generation Y candidates.
• Collaborate with team members to draft social media releases promoting new products.
• Draft grant essays to bring in funds to the company.

• Head of client services; manage client relationships, develop and deliver product, oversee timely and quality delivery process, train new hires
• Spearhead communications efforts, including long- and short-term marketing and PR campaigns
• Develop relationships with relevant influencers
• Grow TRAACKR brand through social media and traditional PR efforts

• Through implementation of social media, successfully improved automotive supplier's online visibility, as well as its client communications capabilities and business intelligence activities.
• Prepared all print media pitches as a team member for Roland Berger Strategy Consultants, resulting in favorable article placements in publicationssuch as the Wall Street Journal, Forbes, Bloomberg and numerous local papers.
• Improved media coverage and organization participation for troubled pro bono account, Convergence Education Foundation, through placements in over 15 media publications leading to greater public awareness.

• Coordinated a speed networking event with journalists and public relations professionals for the local PRSA chapter, which resulted in almost 100% attendance by the journalists and exceptional event ratings.
• Utilized new technology to improve communications among fans for local singing group, resulting in greater awareness of the event and double tickets sales from previous year.
• Published monthly newsletter to members of Woldumar Nature Center.

• Implemented and trained department representatives in new Web site program usage and wrote articles for site leading to increased daily visits as a result of these improvements.
• Tracked coverage of business school and prepared reports for faculty and alumni, resulting in increased internal awareness of public perception.
• Developed general understanding of office relations and professional responsibility.

• Conducted media relations for Buddy's Pizza, resulting in full-page feature spread coverage in local newspaper.
• Research recycling information for ABITIBI and performed community outreach through newsletter writing and media relations.

• Studied public relations and advertising in Rome for six weeks
• Attended the Cannes Lions International Advertising Festival in France

Bachelor of Arts

Communications Major, GPA 3.4/4.0

Specialization in Public Relations

Dance specialization