Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.
- Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
- Increased market share from 13% to 33%, delivering the highest market share within three years.
- Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.