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Work Experience

2004

Founder

Virgin Galactic

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.
2000

Founder

Virgin Australia

Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication.

  • Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components.
  • Netted $5.6M in added incremental sales by identifying three strategic product offerings developed from in-depth market analysis, consumer intelligence, and mystery shopper programs.
  • Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.
1999

Founder

Virgin Mobile

Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.

  • Produced an 18% increase in commercial account growth for Frost Bank Texas by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.
  • Secured a 28% increase in mortgage loan sales for HSBC bank through the design and launch of a suite of customized social media, and mobile marketing programs aimed at Tier I commercial customers.
  • Engineered $9.2M in e-commerce sales growth for Walgreen’s within nine months by employing optimized customer acquisition tools tailored to pharmacy reorders and online gift cards.
  • Grew agency gross revenue from 0 to $63M in four years leveraging digital marketing strategies.
  • Completed development and launch of a web-based Channel PRM marketing communications system for Advanced Micro Devices.
1993

Founder

Virgin Trains

Promoted to a global channel marketing role with oversight of public and government relations, promotions, and communications as well as a $9.3M annual budget.

  • Developed and managed a 24-member staff comprising direct and indirect reports and collaborated extensively with key stakeholders to drive integrated efforts targeted business critical product lines.
  • Created $600,000 in press coverage by creating and introducing a Regional Public Relations Program including a CEO speaking tour with key government and corporate officials across 10 countries.
  • Served on a 12-member brand council tasked with restructuring and revitalizing the AMD brand and forging links with key international markets using strategic government relations and contract bid plans for China, Russia, and India.
  • Grew profit margins by 29% in nine months by developing and launching a globally standardized CRM system, including key involvement in beta testing and program modeling for global deployment.
  • Brought in 27% more retail revenue for the consumer sales division by establishing a cooperative retail advertising partnership with Microsoft, Acer, Dell and HP.
  • Attained a 34% ROI by leading the transition to an internal SAP e-commerce platform.
1984

Founder

Virgin Atlantic Airways

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.
1972

Founder

Virgin Records

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.

Education

Independent School

Stowe School

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.