Alex Cotta

Alex Cotta

Summary

Accomplished professional with significant business development/operations experience.  Proficient in sales, market development, client interaction, leadership, and program completion. Proven ability to deliver exceptional, consistent results from real estate site selection to building business plans to long-term profitable operation. 

Work History

Work History
Nov 1989 - Present

President

Cotta Enterprises, Inc.

Cotta Enterprises, Inc.

President/Owner                                           

November, 1989- present

·Privately Held Chain of Gasoline/Convenience Stores

·P&L Management-consistently 95-98% of budget

Chevron- Owner/Operator                           

·Gasoline Convenience Store/Car Wash/Restaurant

·Commitment To Service Excellence Awards-1992-2003

·Improved Fuel Volume from 105,000 to 140,000 gallons/month

·Propelled Store Sales from $18,000 to $50,000/month via product mix, shrink control, new offerings, and          pricing

·Initiated Lottery-sales 0 to $32,000/month

·Improved GPM from18% to 34%

·Built Restaurant-foodservice offering 0 to $27,000/month

·Re-branded this location twice 

Texaco- Owner/Operator                             

·Gasoline Convenience Store

·Renovated 4 bay station to convenience store during major road construction

·Store sales from 0 to $38,000/month

·Improved fuel volume by 78%

·Profitable 17 out of 18 months before selling business

Shell- Owner/Operator                                 

·Gasoline Convenience Store/Car Wash

·Improved Store Sales from $22,000 to $37,000/month

·Increased Gasoline Thruput from 98,000 to 132,000 gallons/month

·Circle of Success Award 

Mar 1984 - Sep 1989

Territory Manager

Shell Oil Company

Territory Manager- Detroit, Michigan

April, 1988 – September, 1989

·Managed Multi-Unit Territories up to 53 Locations/Lease and Supply Agreement Negotiation/Re-                        branded, Opened 15 Locations 

·Real Estate Site Selection

·Dealer Selection-performed 11 dealer changes all with profitable results

·Developed and Launched “Dealer Incentive Contest” resulting in a $1000.00 Performance Award                            

·Proposed and Managed Capital Improvement Projects-30-35% sales increase

·Improved Territory Sales Thruputs by 19% and 28%

·Never exceeded budget

·Dealer Operational Advisement/Promotions/Compliance

·Prospected New Customers/Developed Industry Network

Sales Development Representative- Ohio District   

October, 1987 – March, 1988

·District/Head Office Interface

·Sales Meeting/Banquet Setup

·Sales Programs/Promotions Coordination and Rollout

·Developed Mystery Shopper & Customer Comment Card Program for District which became part of          Shell’s national “Experience The Difference”

·Developed Vendor Advertising Program procuring untapped advertising dollars

·Special Project, Houston, TX-Quick Oil Change Facilities Study

Territory Sales Representative- Cincinnati & Dayton, Ohio 

March, 1984 – September, 1987

·Sales-Tires, Batteries, Filters, Antifreeze, Motor Oil, Promotions

·Accounts Receivable – Led District Consistently

·Propelled Dayton Territory from a maintain market to an opportunity market employing site specific    programs/promotions

·Customer/Company Liaison-Profitable Issue Resolution

·Improved Cincinnati Territory sales by 18%

·Laurel Society Award Recipient

Education

Education
Sep 1980 - Mar 1984

B.S.B.A.

The Ohio State University

Skills

Skills

Various/Broad

Retail   P&L   Budgeting   Customer Service   Inventory Control New Business Development   Negotiation   Marketing Strategy Strategic Planning   Vendor Relations   Customer Relations   P&L Management Business Strategy   Team Building   Sales Management   Category Management Business Planning   Forecasting   Account Management   Purchasing Operations Management   Contract Negotiation   Problem Solving   Merchandising Pricing