Alessandro Cotrufo

Alessandro Cotrufo

Work History

Work History
Jul 2008 - Present

Client Executive Telco & Media

Client Executive for Telco & Media SectorAdvisor for C-level executives to develop and implement an effective enterprise wide strategy that maximizes the value delivered by Gartner's products & services.

Jul 2005 - Jul 2008

Consulting Sales Executive

WCE Tech South Cons. Sales Executive (June 2007 – present)Promotion: : West Continental Europe Tech South Sales Executive (Iberia, France, Switzerland and Italy) for technology services as: Location Based Services, RfiD, M2M, Track and Trace assets, Sales force/Work force automation and Spatial geomarketing initiatives within the Consulting Technology business unit.- Start-up of a new revenue generation stream for designated country- 1.5M€ Sales Target wil be overachieved- Developed and trained WCE Tech South Sales Force- Presented with success re-sellable solution assets to US for internal and external audiences (Transitech APTA – American Public Transportation Association)

Consulting Sales Executive (June 2006 – May 2007)Italian market leader for technology services as: Location Based Services, RfiD, M2M, Track and Trace assets, Sales force/Work force automation and Spatial geomarketing initiatives within the Consulting Technology business unit.

Consulting Sales / Business Dev. Manager (July 2005 – May 2006)Italian market leader for three new business initiative / go-to-market determined by new acquisition, new products and organization strategies- Lead generation for Telco, FS&I & Industry- Helped in winning first SOA Suite customer in Italy (Fastweb)- Prepared and presented solution based selling material for Sales, SOA method and ECM solution (from paper to digital solution)

Sep 2002 - Jun 2005

Program & Project Manager

Business Development Manager

Telecommunication and Financial Services client

Driven initiative for mobile and wireless area, advising on process and business support systems reengineering

During the merge&acquisition period I was responsible for

  • Client leader for a unique Italian broadband telco operator
  • Managed and successfully delivered the implementation of a CRM (Siebel) and EAI (Vitria) project for 600 Call Center agents.
  • Integrated and interfaced the CRM application with the ACD platform
  • Conduct, unified and successfully delivered the User Centric Solution Design
  • Responsible for the program management initiative for an UMTS operator
Oct 2000 - Sep 2002

Project Manager

Project Manager (CRM project manager and operations co-ordinator; location : Rome)

  • Successfully delivered in 4 month the Siebel application with customization after 2 months CTI/ACD/PABX infrastructure and integration with CRM
  • Co-ordinated 24 Full Time Equevalent
  • Solved issues as a troubleshooter for numerous projects
Nov 1992 - Sep 2000

Technology Consultant

Banking – Milan and Florence, Italy.

Successfully delivered two Sales Force Automation system for 300 and 1200 agents based upon CRM (Siebel) package, reviewed and renewed the entire sales process

Conduct bi-weekly user review and unified the business approach

Hardware and software selection

Responsible for the data gathering process, for:

VSAM, DB2 table, Generation Data Group, Sequential file, partitioned and those programs where the need for personalization was crucial.

Telecommunication - Milan, Italy.

Created online reporting systems

As a member of the billing operations I was specifically responsible for leading the “Rating team”

Telecommunication - Rome, Italy.

Design and deployment of Program Management support tools.

Led Knowledge sharing activities and created online databases

Successfully delivered an Executive Reporting System

Documentied the main characteristics and measures concerning Telecom’s Enterprise Data Base constantly interacting with the client sponsor executive and team members.

CIO World Headquarters Chicago (Illinois),BU.

As a member of the CIO organization I worked on three Knowledge Xchangeä System releases. A sharing of knowledge used by all accenture personnel (~ 65.000 employees) developed on top of Lotus Notes and indexed/contextual help systems

I was responsible for the analysis, design, implementation, usability test, and rollout (mail template, discussion forum etc..).

Information Technology Group

Formerly in the IT group as a participant for the IT assessment and gap analysis for the migration from the WANG system to a Novell Networks based LAN, Microsoft Windows OS and MS Office infrastructure.

I was directly responsible for the implementation of the Italian Lotus Notes backbone architecture and the coordinator/project manager for Italian Lotus Notes teamwork (Milan, Rome, Bologna, Genova, Turin..).



Solution Selling Methods

Value Selling Methodologies

Basho mailing


Systems Thinking | Problem Solving | Continual Improvement

Alessandro has brought significant benefits to companies within consulting and advisory roles. A professional, committed problem solver and instrumental team player. Alessandro considers the team as the foundamental element on which to work to have a successful project. Alessandro has a systems and process thinking approach.

Alessandro has a unique skills mix with a balance between technical, operational andprocess, commercial areas. Alessandro loves learning and is continually expanding his knowledge and skills

Alessandro will contribute experience, understanding and incisive analysis to your organization


It does not matter how slowly you go so long as you do not stop


Ski, Surf and Tennis