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Work experience

Senior Copywriter


Successfully completed copywriting projects (print and online) for clients of the creative staffing agency. Clients serviced include Sabre Marketing, Campbell’s Soup, Advanced Food Products and Solid State Equipment. Topic areas covered include lifestyle, foodservice, manufacturing, and technology.

  • Crafted copy that brands, recruits, converts, positions, markets and sells


Screenwriter, Playwright and Freelance Writer

  • Contributor to The Bayada Bulletin, ADV, ICOM, and Philadelphia People
  • Head writer for HazMat - Philly’s #1 sketch comedy group
  • Contributing writer to, a humor-writing licensing company
  • Segment writer for MAXIM’s NFL Beach Bash, an ESPN prime-time variety show
  • Contributing writer to the international telecast of Super Bowl XXXVII
  • In His Own Image: a one-act play honored by HBO’s New Writers Project
Feb 2008Nov 2008

Director of Professional Education Recruitment/Senior Copywriter

The Wyanoke Group

Hired as Senior Copywriter and then promoted within three months to Director of Professional Education Recruitment. Established an internal marketing department. Structured and executed marketing budgets, production schedules, and strategies.

  • Instituted measurement tools for tracking effectiveness of marketing activities
  • Redesigned marketing collateral to stand up scientifically and stand out competitively
  • Developed and executed effective promotional campaigns
  • Crafted copy that brands, recruits, converts, positions, markets and sells
Apr 2006Feb 2008

Copywriter/Corporate Communications

Created and implemented strategic global communications plan. Generated print, direct-mail and interactive campaigns. Produced all content for press releases, newsletters, white papers, web content, marketing collateral, internal and external e-blasts, and trade articles. Conducted market research and analysis for global marketing and sales teams. Coordinated with European and Asian counterparts to ensure consistent messaging and brand building.

  • Created product launch kit for the global release of six products
  • Revised existing marketing collateral pieces
  • Initiated production of ten sales and training videos
  • Produced company’s corporate-identity documentary
Jan 1998Mar 2004

Manager of Communications and Community Relations


Supervised and implemented integrated media relations and community relations strategies, including pitching media and coordinating corporate donations. Collaborated with senior-level management to ensure complete implementation of media strategy. Acted as a liaison between NFL FILMS, NFL sponsors and Network Partners in developing promotional and media strategies. Produced content for all internal and external communications, including press releases, newsletters, marketing collateral, white papers, and online content.

  • Positioned NFL FILMS as a premier entertainment company in hundreds of national and local media outlets, including 60 Minutes II, The New York Times, The Wall Street Journal, USA Today, Sports Illustrated, GQ, Fortune, and ABC’s World News Tonight
  • Spearheaded the creative and editorial development of internal/external communications across multi-media formats, including content for and
  • Supervised the creation and launch of the
  • Managed the NFL FILMS year-round internship program
Dec 1996Dec 1997

Media Relations Associate


Authored content for all internal and external communications. Served as spokesman for studio. Conducted VIP tours of studio complex. Managed media archives.

  • Contributed significantly to an annual media relations campaign that had the equivalent value of $360,000 advertising campaign
Jul 1989Sep 1991


The Courier Post

Covered high school athletics, including football and cross country.

  • Scooped The Associated Press on a story about the 1990 TempleUniversity faculty strike


Completed an undergraduate class in print copywriting (GPA 4.0).

Rowan University

Completed an undergraduate class in electronic copywriting (GPA 4.0).


MarCom Development
Strategic Marketing
Media Relations

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The E! True Hollywood Story: Cory Laslocky

Cory Laslocky is an accomplished Marketing Communications Professional with more than ten years experience in copywriting, media relations and strategic marketing.

Throughout his career, Cory has been recognized by clients and employers for his ability to identify key messages and convey them in clear, concise and compelling prose. What truly separates Cory is his capacity to generate a key concept and then expand it into a comprehensive multimedia campaign. By working with a diverse set of clients, Cory has demonstrated that his communication skills are transferable to any industry.

Most recently, he served as the Director of Professional Education Recruitment for the Wyanoke Group’s continuing medical education company. In this role, he dramatically improved the company’s corporate marketing practices and collateral materials.

What the Experts Say about Cory

“Cory is a communications specialist of the highest caliber. He is a self-starter who rarely needs supervision. He handles pressure well and possesses superior skills and an admirable work ethic.” 

                                                                Steve Sabol, President

                                                                NFL FILMS

“Cory is organized, efficient, competent and has an excellent rapport with people of all ages. His communication skills, both written and oral, are excellent. He would be an asset for any organization.”                                                                                         

John Langel, Partner

                                                              Ballard Spahr Andrews & Ingersoll

“Thanks for your enthusiasm and vested interest in the Vindico CME recruitment efforts. I really love the passion, creativity and excitement. It is appreciated and was desperately needed.” 

                                                            Rob Esgro, Vice President

                                                            Vindico Medical Education

“I want to express my sincere gratitude for the flawless execution of our request. We gave you practically no time to develop the article but you made the deadline and the article was exactly what we needed. Thank you so much for the quality work.”

Kathleen Wilson-Gold, Senior Manager-Healthcare

Campbell’s Soup-North American Foodservice

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