Successfully completed copywriting projects (print and online) for clients of the creative staffing agency. Clients serviced include Sabre Marketing, Campbell’s Soup, Advanced Food Products and Solid State Equipment. Topic areas covered include lifestyle, foodservice, manufacturing, and technology.
Screenwriter, Playwright and Freelance Writer
Hired as Senior Copywriter and then promoted within three months to Director of Professional Education Recruitment. Established an internal marketing department. Structured and executed marketing budgets, production schedules, and strategies.
Created and implemented strategic global communications plan. Generated print, direct-mail and interactive campaigns. Produced all content for press releases, newsletters, white papers, web content, marketing collateral, internal and external e-blasts, and trade articles. Conducted market research and analysis for global marketing and sales teams. Coordinated with European and Asian counterparts to ensure consistent messaging and brand building.
Supervised and implemented integrated media relations and community relations strategies, including pitching media and coordinating corporate donations. Collaborated with senior-level management to ensure complete implementation of media strategy. Acted as a liaison between NFL FILMS, NFL sponsors and Network Partners in developing promotional and media strategies. Produced content for all internal and external communications, including press releases, newsletters, marketing collateral, white papers, and online content.
Authored content for all internal and external communications. Served as spokesman for studio. Conducted VIP tours of studio complex. Managed media archives.
Supported attorneys with managing client materials and correspondence.
Covered high school athletics, including football and cross country.
Cory Laslocky is an accomplished Marketing Communications Professional with more than ten years experience in copywriting, media relations and strategic marketing.
Throughout his career, Cory has been recognized by clients and employers for his ability to identify key messages and convey them in clear, concise and compelling prose. What truly separates Cory is his capacity to generate a key concept and then expand it into a comprehensive multimedia campaign. By working with a diverse set of clients, Cory has demonstrated that his communication skills are transferable to any industry.
Most recently, he served as the Director of Professional Education Recruitment for the Wyanoke Group’s continuing medical education company. In this role, he dramatically improved the company’s corporate marketing practices and collateral materials.
“Cory is a communications specialist of the highest caliber. He is a self-starter who rarely needs supervision. He handles pressure well and possesses superior skills and an admirable work ethic.”
Steve Sabol, President
NFL FILMS
“Cory is organized, efficient, competent and has an excellent rapport with people of all ages. His communication skills, both written and oral, are excellent. He would be an asset for any organization.”
John Langel, Partner
Ballard Spahr Andrews & Ingersoll
“Thanks for your enthusiasm and vested interest in the Vindico CME recruitment efforts. I really love the passion, creativity and excitement. It is appreciated and was desperately needed.”
Rob Esgro, Vice President
Vindico Medical Education
“I want to express my sincere gratitude for the flawless execution of our request. We gave you practically no time to develop the article but you made the deadline and the article was exactly what we needed. Thank you so much for the quality work.”
Kathleen Wilson-Gold, Senior Manager-Healthcare
Campbell’s Soup-North American Foodservice