Download PDF

Work History

Sep 2011Present

Online Marketing Manager

IKK classic
  • Social Media Communication
  • Usability and User Experience Optimization
  • Online Advertising
Mar 2010Aug 2011

Marketing Manager

seto GmbH
  • Produced Marketing Plan
  • Created Marketing Collaterals 
  • Managed Marketing Budget
  • Conducted Market Research
  • Analyzed the Success of Advertising Campaigns
  • SEO, SEM
Mar 2010Aug 2011

Social Media Consultant

seto GmbH
  • Consulted Customers in Social Media Monitoring,Trend Scouting and Online Reputation
  • Blogged at http://steinwasserwellen.de
Apr 2008Feb 2010

Trainee in HR Marketing

T-Systems Multimedia Solutions
  • Developed Employer Branding Strategy
  • Developed an Internal Social Media Collaboration Platform
  • Benchmarked Competitors
  • Organized Fairs and Events
  • Created and Placed Advertisements
Oct 2004Feb 2008

Research Assistant, Institute for Communication Sciences

Dresden University of Technology
  • Planned and Conducted Scientific Surveys and Polls
  • Bi- and Multivariate Statistical Analysis
Jan 2007Mar 2007

Intern in Public Relations

Dresden City Marketing
  • Organized Press Conferences
  • Wrote Press Relations
  • Optimized Press Database
  • Created Press Monitoring

Education

Skills

German
Graphic Design
Photoshop, Indesign
Developing Questionnaires
Data Mining & Statistical Analysis
SPSS
Italian
French
English

Interest

Summary

I am currently working as an Online Marketing Manager in Health Communications. 

During my three years of work experience, first as Human Resources Marketing Trainee at T-Systems then as Social Media Consultant at seto, I participated in many large-scale projects. In particular, I helped companies build their brands off- and online and effectively communicate with their customers through new media.

I developed business sector expertise working for multinationals such as Subaru and Telekom. I leveraged social media to develop professional relationships, and to strategically and responsibly build clients' brands and raise brand awareness.

I am proficient in online advertising techniques, and am thoroughly familiar with the ins and outs of customer acquisition strategies and e-commerce optimization. I have a calm nature, with strong diplomatic and leadership skills.