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Collin Mayer

WINE RETAIL AND WHOLESALE PROFESSIONal

Work experience

Feb 2015Jun 2015

Wine Sales Representative

Select Sellars, LLC
  • Calling on both off-premise and on-premise accounts
  • Cold-calling and establishing new accounts
Jun 2008May 2014

Wine and Spirits Manager

Sendik's Fine Foods, Inc.
  • Responsible for tasting, evaluating, purchasing and inventory control for a five-thousand-SKU  wine and spirits department with yearly sales of over $2.5 million
  • Set retail pricing to maintain favorable profit margin
  • Selected items for weekly print and online advertisements
  • Designed and built displays
  • Created point-of-sale signage
  • Assisted customers in pairing wines with food
  • Planned and conducted monthly wine classes
  • Planned and implemented shelf resets
  • Worked with other department heads in identifying cross merchandising opportunities
  • Wrote email newsletters and social networking posts
  • Scheduled and supervised a staff of five
  • Served as store manager on duty in absence of store director
Aug 2005Jun 2008

Wine and Spirits Consultant

Sendik's Fine Foods, Inc.
  • Assisted department manager with tasting, evaluating, and purchasing
  • Advised customers in the selection of wine, spirits and beer to meet their needs
  • Planned and implemented shelf resets
  • Stocked and faced shelves
  • Designed, built and maintained displays
  • Created point-of-sale signage
  • Taught wine classes
  • Assisted department manager in the writing of email newsletters
Dec 2004Aug 2005

Wine and Spirits Manager

Metcalfe's Sentry Foods
  • Responsible for tasting, evaluating, purchasing and inventory control for a wine and spirits department with yearly sales of over $1.5 million
  • Advised customers in the selection of wine, spirits and beer to meet their needs
  • Planned and implemented shelf resets
  • Set retail prices to maintain favorable profit margin
  • Designed, built and maintained displays
  • Created point-of-sale signage
  • Identified cross merchandising opportunities
Jul 2000Jul 2004

Literature teacher, grades 5-8

Salem Lutheran School

Classroom teaching, curriculum and lesson planning, forensics coaching, music directing

Education

Aug 1994May 1999

Bachelor of Science, Elementary Education

Martin Luther College

Skills

Elementary education
Retail merchandising
Management
Education: wine, spirits, beer
Sensory evaluation: wine, spirits, beer
Customer service
Inventory control
Written communication

References

Tim Kyte, Sales Manager, Capitol-Husting Co.

Steven Richichi, Sales Representative, General Beverage Sales Co.

Tom DeZell, Cheese Manager, Sendik's Fine Foods

Interest

Family time, sushi, children's literature, aviation, golf, wine education, cooking and baking, artisan beers, grower Champagne, German estate-bottled Riesling, Burgundy, Willamette Valley Pinot, Loire Valley Chenin Blanc

Certifications

Aug 2003Present

Wine Fundamentals Certificates, Levels 1 and 2

International Sommelier Guild
Jan 1992Present

Private Pilot, Airplane Single Engine Land

Federal Aviation Administration