Collin Mayer

Collin Mayer

WINE RETAIL AND WHOLESALE PROFESSIONal

Work History

Work History
Feb 2015 - Jun 2015

Wine Sales Representative

Select Sellars, LLC
  • Calling on both off-premise and on-premise accounts
  • Cold-calling and establishing new accounts
Jun 2008 - May 2014

Wine and Spirits Manager

Sendik's Fine Foods, Inc.
  • Responsible for tasting, evaluating, purchasing and inventory control for a five-thousand-SKUĀ  wine and spirits department with yearly sales of over $2.5 million
  • Set retail pricing to maintain favorable profit margin
  • Selected items for weekly print and online advertisements
  • Designed and built displays
  • Created point-of-sale signage
  • Assisted customers in pairing wines with food
  • Planned and conducted monthly wine classes
  • Planned and implemented shelf resets
  • Worked with other department heads in identifying cross merchandising opportunities
  • Wrote email newsletters and social networking posts
  • Scheduled and supervised a staff of five
  • Served as store manager on duty in absence of store director
Aug 2005 - Jun 2008

Wine and Spirits Consultant

Sendik's Fine Foods, Inc.
  • Assisted department manager with tasting, evaluating, and purchasing
  • Advised customers in the selection of wine, spirits and beer to meet their needs
  • Planned and implemented shelf resets
  • Stocked and faced shelves
  • Designed, built and maintained displays
  • Created point-of-sale signage
  • Taught wine classes
  • Assisted department manager in the writing of email newsletters
Dec 2004 - Aug 2005

Wine and Spirits Manager

Metcalfe's Sentry Foods
  • Responsible for tasting, evaluating, purchasing and inventory control for a wine and spirits department with yearly sales of over $1.5 million
  • Advised customers in the selection of wine, spirits and beer to meet their needs
  • Planned and implemented shelf resets
  • Set retail prices to maintain favorable profit margin
  • Designed, built and maintained displays
  • Created point-of-sale signage
  • Identified cross merchandising opportunities
Jul 2000 - Jul 2004

Literature teacher, grades 5-8

Salem Lutheran School

Classroom teaching, curriculum and lesson planning, forensics coaching, music directing

Education

Education
Aug 1994 - May 1999

Bachelor of Science, Elementary Education

Martin Luther College

Skills

Skills

Elementary education

Retail merchandising

Management

Education: wine, spirits, beer

Sensory evaluation: wine, spirits, beer

Customer service

Inventory control

Written communication

Interest

Family time, sushi, children's literature, aviation, golf, wine education, cooking and baking, artisan beers, grower Champagne, German estate-bottled Riesling, Burgundy, Willamette Valley Pinot, Loire Valley Chenin Blanc

Certifications

Certifications
Aug 2003 - Present

Wine Fundamentals Certificates, Levels 1 and 2

International Sommelier Guild
Jan 1992 - Present

Private Pilot, Airplane Single Engine Land

Federal Aviation Administration