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  • Mobile and desktop UI microcopy
  • iOS system dialog messages
  • Brand voice and messaging hierarchies
  • Website content strategy, I/A, navigation structure
  • Blog posts, editorial guidance
  • Personas and scenarios
  • Twitter snark


  • User flows
  • Storyboarding
  • Modular design systems
  • Photo manipulation
  • Graphic design
  • Print, albeit reluctantly
  • Sketching and digital painting
  • Animation principles and color theory

delivery mechanism

  • Whiteboards
  • Post-It Notes
  • Google Docs, Quip, GatherContent
  • Adobe Creative Suite, Sketch
  • Sublime Text with 2 spaces per tab
  • git

work style

  • Daily standups in Slack
  • Frequent deadlines
  • Kickoffs and retrospectives
  • Collaborative ideation
  • Agendas and action items bookending every sit-down meeting
  • Show gratitude for hard work


Feb 2016present

Manager of User Engagement

Automatic Labs

I was promoted to user engagement manager of Automatic in February 2016. As a cross-functional generalist designer, writer, and front-end developer, I report to the Head of Marketing and work closely with the Head of Design, product designers, writers, PMs, and engineers to grow and delight our consumer and enterprise user bases. 

  • Write, design, build, A/B test, and code review all marketing and product emails. Emails produced consistent sales lifts, maintained 50%+ open and 10%+ clickthrough rates across seasonal promotions and engagement campaigns.
  • Design end-to-end inbox experiences for insurance partner programs with 80%+ adoption rate through email onboarding.
  • Plan and schedule projects, define team OKRs, track KPIs for the marketing team and cross-functional initiatives.
  • Maintain and oversee the roadmap for Automatic's marketing and developer websites, manage inventories and documentation of all email templates, webpages/repos, routes.
  • Advocate for user experience and usability in products built for content marketing.
  • Maintain the integrity of the brand voice in all outbound marketing.
July 2014Feb 2016

UX Designer

Automatic Labs

These duties remain part of my current job, just to a lesser extent:

  • Maintain and oversee the roadmap for Automatic's marketing websites, including content strategy, design needs, writing, and implementation.
  • Deploy changes to websites and manage changes through git.
  • Establish written brand guidelines for press and partners.
  • Produce artwork for company blog and slide decks.
  • Write and design print collateral for events.
Dec 2013Aug 2014

Designer / Developer

GemShare (acquired by NextDoor)
Oct 2013Dec 2013

Usability Research Consultant

Jun 2010Dec 2011

Design Freelancer

Jun 2009feb 2010

Creative Lead

Reason Media Group

Clients included POM Wonderful, Wonderful Pistachios, Fiji Water.

jun 2008may 2009


Reason Media Group

Clients included United Cerebral Palsy, Menchie’s Frozen Yogurt, Shalom Institute of Malibu, Smartipants Diapers, Honeywell Security Group.

sep 2007may 2008

Managing Editor

Sadie Lou Magazine



Community Organizer

Twitter anti-harassment tool

Shared blocklist and smart filters for Twitter; was a pitch finalist at the Women’s Startup Weekend 2.0 hackathon. Proof of concept was later adapted into BlockTogether by Jacob Hoffman-Andrews.


Event Series Host and Organizer

One Web for All

Promoted and facilitated conversations about diversity and gender issues in tech. The “social good hackathon” in 2014 produced Refuge Restrooms, a tool for transgender individuals to find single-use and all-gender restrooms available to the public. The app was featured in an Advocate Magazine interview with the creator, Teagan Widmer.



Bachelor of Arts, Liberal Arts

Sarah Lawrence College

Writing-intensive and heavily focused in independent study. Academic concentrations in psychology, sociology, resilience and construction of ethnic and gender identity.