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An extremely motivated and results-driven marketing and sales professional with a passion for event planning and a flair for building long-lasting customer relationships.

Work experience

Annual Giving Supervisor

Wilfrid Laurier University Call Centre
  • Responsible for monitoring, motivating and providing any assistance for callers in a professional and constructive manner
  • Trained all new callers through various workshops and interactive training sessions
  • Completed all administrative duties, including time sheets, statistical analysis and preparing weekly goals
  • Ensured that the call centre is running in a smooth, efficient and effective manner at all times
Mar 2011Present

Account Manager

Luxor CRM Inc.
  • Responsible for the coordination of all customer accounts to address requests, keep records up to date and ensure utmost satisfaction
  • Acted as liaison between the customer and the development and support personnel to ensure prompt and efficient resolution of customer requests
  • Conducted monthly “check-in” calls to obtain status of account, level of satisfaction and potential for up-selling opportunities
May 2010Present

Marketing Coordinator

Luxor CRM Inc.
  • Successfully organized and executed the company's First Annual User Conference, including venue and menu selection, agenda, registration, print and web promotional materials and workshop details
  • Conducted a complete website redesign including copywriting and image selection and collaborated with design team, resulting in increase in conversion rates, inbound leads and brand awareness
  • Produced all communication pieces including, white papers, newsletters, breaking news, email campaigns, drip marketing campaigns, company blog, etc
  • Responsible for online lead generation through social networking, business directory listings, search engine optimization tactics, keyword analysis and website content optimization
  • Coordinated all social media accounts including Twitter, Facebook, YouTube, LinkedIn, etc

Administrative Assistant

DOT Integrated Financial
  • Responsible for updating and maintaining client account information and files
  • Created spreadsheets to organize investor commission statements
  • Completed all mailing, faxing and e-mailing to clients, investors and financial contacts
  • Maintained the file storage room through archiving and shredding practices

Administrative Assistant

Simpro Solutions
  • Created online advertisements for caller hiring and effectively managed the scheduling of interviews and training
  • Organized and managed employee files, payroll and ROEs
  • Attended weekly management meetings and responsible for producing meeting minutes
  • Responsible for handling mail and addressing courier businesses

Promotions Representative

Holt Renfrew
  • Responsible for promoting specified designer fragrances
  • Greeted all customers in a professional and friendly manner
  • Clearly identified all features and benefits of the promoted product


Sep 2006Apr 2010

Honours Communication Studies & Business Administration

Wilfrid Laurier University
  • Achieved Dean’s Honour Roll 2008-2009, 2009-2010


Organizational Skills
Account Management and Retention
New Business Development
CRM (Customer Relationship Management software)
Microsoft Office Suite