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Work History

GOOD Worldwide, Inc.

20162016

Copy Editor/Coordinator

  • Worked closely with Director of Sales to draft, design and copy-edit pitches for brand partnerships using Google Slides
  • Drafted, edited and coordinated materials for Marketing team

Editor, Lifestyle & Beauty

  • Wrote, edited, and managed content published on WordPress site centered on beauty/style YouTubers in the network
  • Ideated and created content for brand social media accounts
  • Managed social media accounts including paid Facebook advertising
  • Worked closely with VP of lifestyle/beauty to brainstorm article ideas/opportunities for paid media
  • Grew Facebook page likes from 15,000 to 39,000 within 3 months

HelloSociety

Nov 2014Oct 2015

Coordinator, Creative Services

  • Responded to RFP's with custom proposals built to address specific brand goals
  • Oversaw and produced all copywriting for campaigns on Pinterest, drafting copy that spoke to client's goals
  • Copy-edited captions for campaign images as well as in-house marketing materials
  • Managed marketing materials and created custom one-sheets for campaigns and pitches
  • Communicated with salesperson to create PowerPoint presentations that effectively addressed brand goals in proposal pitches
  • Worked with Manager of Creative Services on creating general presentation decks for proactive pitches, and brainstormed 360 degree ideas for bigger activations brands could work with holistically
  • Oversaw process/organization for campaign wrap-up reports, analyzing image reports/performance summaries and created decks for Account Managers to send back to client
  • Worked closely with AM's as well as tech team to make sure numbers/insights were directly on point
  • Created, managed and updated case studies of campaigns 

Metal Flowers Media

Mar 2014Nov 2014

Casting Assistant

  • Assisted for casting of "Catch A Contractor" Season 2 (Spike TV)
  • Wrote, edited and compiled one-sheets for pitch to network
  • Managed show submissions and coordinated the receipt of applicants' materials

Theory

Jun 2011Sep 2013

Sales Consultant

  • Managed customer accounts, organized and replenished merchandise on sales floor
  • Assisted in developing and maintaining in-store displays
  • Cultivated relationships with clientele for optimal personalized wardrobe curation

Casting Assistant

  • Casting Assistant "The Face" Open Call Seasons 1 & 2 (2012; 2013)
  • "MasterChef" Open Call Season 2 (2010)

Publications

  • 2010- 2011 Editor and Contributor TheFreeGeorge.com, Saratoga Springs
  • 2009-2010 Editor and Contributor Bard Free Press, Bard College newspaper
  • 2009 Editor Forum, a Bard College literary magazine

Education

B.A., Art History

Senior thesis "Seeing the Sound: Album Art, Rock Photography, and the Visual Phenomenon of Rock and Roll"

  • Awards: Bard College Vocal Arts Scholarship, 2008-2010

Suffolk University Madrid

2007

Term Abroad in Madrid

Spanish language immersion; Spanish art history/full term of Spanish-led classes 

Portfolio AVAILABLE UPON REQUEST

Portfolio AVAILABLE UPON REQUEST

Original Articles, RFP Responses, Copywriting Examples

GOLD STAR GLOATING

A.k.a. some things I'm proud of: 

  • Created complete proposal idea/theme for a prominent toy company campaign that sold through, as well as a major upcoming theatrical release 
  • Created process/outline for campaign wrap up report requests, and worked with designers to create a go-to template for all future decks
  • Created exceptional copy on Pinterest for brands such as Ulta Beauty, Benjamin Moore, Nordstrom, Bacardi, Barbie and Nasty Gal
  • Put in motion a quality assurance process for copywriting/editing in order to raise the bar on our copy
  • Re-organized and managed company Dropbox

SEVEN-SENTENCE SUMMARY OF SUGARMAN

  • I play guitar, sing and write songs in my spare time—I’ve been singing forever (note the college vocal scholarship) and taught myself to play guitar in college. 
  • I’ve driven cross-country twice; the first trip I came to L.A. and decided I wanted to live here, and the second time I moved here!
  • My friends would describe me as warm, hilarious, witty and a great listener.
  • I’m an athlete deep down, and did competitive gymnastics and soccer growing up.
  • I grew up in the middle of nowhere in upstate NY in a super artistic community, where the cows outnumber the people.
  • I have an immense thirst for all things lifestyle/beauty/pop culture, and subscribe to tons of magazines.