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Work experience

Aug 2007Present

Business Development Consultant

VEESTRA Numedia Studio

Providing turnkey marketing and business development solutions to clients of various sizes. Including:• Strategic Consulting on Business Planning and Marketing Programs• Assistance with sales management and sales execution planning• Business plan development• Strategic alliances with relevant partners globally.• Planning and implementation of complete online systems

May 2003Jul 2008

Marketing Director/Partner


Online solutions development company assisting small and medium organizations achieve business objectives.

  • Oversee strategic development and execution of all business-to-business segments that include marketing, advertising, research, technical development, solution selling, and deliverance of high-impact presentations.
  • Develop strong and stable pipeline of long-term relationships with nearly 30 development partners worldwide.
  • Successfully implemented postcard campaign through Canada Post and online competition to reach over 2000 potential clients with close to a 35% response rate and 3% engagement.
  • Engineer bulletproof online solutions for various industries to increase productivity and decrease expenses.
Sep 2001Dec 2003

IT & Marketing Consultant/Partner


Provide assistance in IT and Marketing strategy and implementation to companies of all sizes.

  • Managed, monitored, and evaluated all aspects of the sales cycle that included development of new accounts, account management, contract review and negotiations, presentations, proposals, and marketing initiatives.
  • Assisted startups in Dubai Internet City with turnkey marketing solutions, systems analysis, and networking.
  • Partnered with local media and advertising firms to add marketing and web development to their portfolio.
Mar 2003Sep 2003

Marketing Project Manager (Consultant)

Dubai Holding

Created to consolidate the various large-scale infrastructure and investment projects that contribute towards Dubai's economic, social and, industrial developments.

  • Key team member in Dubai Government project to create Dubai Biotechnology Park. Instrumental in development of business plan with focused launch plan for $4.1M budget, as part of a comprehensive 10-month long feasibility and diligence study.
  • Devised intricate 2, 5, and 10-year marketing plans that included budgets, campaigns, HR, and procurement.
  • Established and maintained beneficial relationships with biotech industry leaders such as DuPont and Parsons.
Jul 1991Aug 2001

Marketing Manager


Global leader of software, services, and Internet technologies for personal and business computing.

  • Directed three departments that included Marketing, Product Support/Services, and Microsoft Certified Solutions Providers with a marketing budget over $8.5 million and functional oversight for 30 personnel.
  • Oversaw marketing launches for over 25 product and services throughout 18 Middle East countries.
  • Assisted with subsidiary startup operations in Saudi Arabia, Egypt, Lebanon, Kuwait, and Pakistan.
  • Developed business plans to secure senior management and product groups approval for localization of several products such as Windows for Workgroups 3.11, Window 95/98/NT 3.52/4.0/2000, and Office.
  • Established and implemented several channel training programs.
  • Coordinated and facilitated trade shows and promotional events that included nine Gulf IT Exhibitions.
  • Promoted several times throughout entire Microsoft career due to dedication and high job performance levels.

ISV/MCP/Solution Provider Manager (1998 - 2001)

  • Assigned over 50 companies to offer complete MS certification courses and exams in the region.
  • Increased the number of certified porfessionals by 200% year on year.
  • Responsible for ISV support in development of local products developed using MS dev tools, platforms and technologies, including working with multiple vendors for integration of systems.

Technical Support Manager (1998-2001)

  • Grew customer satisfcation index from low 50% to over 85% in 2 years
  • Increased permanent corporate support team from 2 to 8 members, as a result of huge increase in paid corporate support contracts through focused and targeted marketing efforts.

Organizational Customer Unit Manager (1995-1998)

Office & Business Systems Division Products Manager (1993 - 1998)

Windows Product Manager (1991-1993)

Mar 1988Jun 1991

Systems Analyst & Product Manager

01 Systems llc

Pioneer in implementing complex customized software solutions to optimize core business processes.

  • Developed, tested, documented, and marketed several products such as NAFITHA, SIGCAP, and Jessr.
  • Presented new channel marketing recommendations and results to President, CEO, COO, and CFO.
  • Troubleshot technical problems and ensured efficient and timely responses, updates, and resolutions of issues



Product Management & Development
Advertising & Promotions Market Research & Analysis Consultative Sales Tactics
Operations Management
Integrated Marketing Solutions Project & Budget Management
Entrepreneurial Leadership
Business Planning (including Financial Analysis) Time & Resource Planning and Management Team Management (cross grade levels)
Strategic Planning & Program Execution
Contract Negotiations Account Management Proposals, Presentations and Financials International Business Development

Linkedin Profile

Press Clippings (archive)

Who's Who

Press Clippings

Veestra Consulting


Accomplished, results-driven Marketing Executive with a stellar background in e-marketing, brand marketing, relationship marketing, and internal marketing in high technology and software sectors. Demonstrated success in managing multi-million dollar operational budgets, assessing and understanding customer needs, creating and articulating business propositions, and developing strategies to achieve organizational objectives. Adept at evaluating and streamlining processes, developing effective problem resolutions, innovating/introducing new products, and managing cross-functional teams. Accomplished public speaker/presenter with executive level communication and presentation skills. Proficient in current business, graphics, and Internet applications and technologies.


"Murad and I have worked several years together at Microsoft Middle East. I have really enjoyed working with Murad. His creativity, passion, and hard work have really helped achieve great business results for Microsoft in the region. Murad was alwyas on top of things, and proactive to overcome the challenges we had to face. Murad is also a great speaker both in small groups, and larger ones and addressing various audiences: customers, channel partners, media, etc... Murad is also unique in the sense that he understands technology very well and at the same time, has great marketing skills. I would definitely enjoy working with him again in the future"

Etienne Jacques, SMS&P Partner Marketing Director, Microsoft France

“Murad has been a great friend, a guide and a goto person to me in Dubai. He was instrumental in the mega business growth for Microsoft, launching new products(Arabic software) into new markets, he really contributed big time in market development of the Middle East. He was extremely successful in motivating & aligning Channels to over all objectives of the Corporation. He was instrumental in creating numerous sucessful referenceable customers both for Microsoft and its channels. His contribution to the UAE market is widely appreciated. A peoples person, with great leadership, solid communication skills and relationship management skills, Murad set an example for people to emulate and follow.”

Pravin Hungund, Business Executive, Capsoft LLC, Dubai


My career objective is to make a significant impact on a technology or business unit, in an environment where I can contribute to the professional and personal success of those around me while continuously improving my skills and abilities.

Professional Groups



Strategic Planning, Marketing Planning, Creative Marketing Campaigns, Professional Networking, New technology, Web 2.0 and beyond, Small Cap Investing, Digital photography, Reading, Surfing, Islamic Architecture, International Travel

Awards and Honors

  1. Recipient, Who’s Who of Information Technology award for outstanding milestones in IT industry. 2000
  2. Recipient, Dubai Chamber of Commerce & Industry Presenters Award for IT advancements seminar. 1998
  3. Recipient, Microsoft Best Efforts in Enhancing Desktop Product Penetration Award for penetrating targeted markets and increasing revenue/market share well above budgets and expectations. 1997
  4. Recipient, Presenters Award for hosting annual event held by Compaq and their largest Pakistani distributor.
  5. Recipient, International School of Business Administration Presenter’s Award for 2-day seminar participation.
  6. Recipient, Trainer Award for coordinating and facilitating a 2-day seminar for Dubai Press Club. 1996
  7. Eight-Time Recipient, Readers Choice Award for reader’s valuing/using Arabic Microsoft products. 1992-2000