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Experience

20162018

Content Marketer

Freelance

After receiving my BA in creative writing I completed 68 freelance writing projects on Upwork and received 67 five-star reviews. I started freelancing again in 2016 after helping MaxCDN get acquired.

Accomplishments

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"Rob is a strong writer who found ways to amplify and differentiate our content. He also made sure our content strategy mapped to our most important KPIs."  Kristin Cronin, VP of Comms @ Localytics

20142016

Content Marketer

MaxCDN (Acquired by StackPath)

This was my first experience working with a B2B tech startup. I worked alongside MaxCDN's growth marketer, developer evangelist, and sales team to grow our community of developers and attract new customers.

Accomplishments

  • Made blog readers 2.5 times more likely to become a lead or sale
  • Created viral post that drove 20+ daily sales and new partnerships 
  • Managed team of freelancers to scale content marketing projects
  • Created technical glossary that grew to 30K monthly views in six months and was linked to by the Google Developer team

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"Rob knew what our audience wanted to read and didn't pander to them. When he'd tell me about a blog post idea I asked how I could help because I knew it would hit the front page of Hacker News." Justin Dorfman, Director of Developer Relations

20132014

Content Writer

WebiMax

WebiMax introduced me to life at a digital marketing agency and acted as a masters degree in SEO. Here I worked alongside social media pros, developers, designers, and project managers.

Accomplishments

  • Promoted to senior position eight months after starting
  • Performed SEO and content audits for agency's largest clients
  • Wrote 5,000+ words per day (articles, ebooks, press releases)
  • Managed content promotion campaigns on Outbrain for 100+ clients and wrote media pitches to get clients publicity

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"Rob was my favorite content writer at WebiMax. His writing consistently impressed me and satisfied the high expectations of our clients." Marilyn Moran, Project Manager 

Marketing Stack

Atlassian, Bizible, Buffer, Buzzsumo, Google Analytics, Google Apps, HTML & CSS, Hotjar, HubSpot, Marketo, Optinmonster, Salesforce, WordPress

Education

20072011

Creative Writing, BA

University of Pittsburgh

Minor in civil engineering, 3.4 GPA