I am a Sales & Marketing Strategist with 15+ years of experience in helping companies to gain a competitive edge, improving organizational effectiveness, building strategic partnerships, and creating successful business models and sales communication. I am an effective leader of international and virtual teams as well as a sought-after sales messaging expert.
I equip Sales teams to confidently and proactively create opportunities while moving faster from lead to win. All this is fueled by a deeply rooted passion for helping leaders to excel and achieve their targets without spinning their wheels.
You can download my resume below. You will also find references and a reference contact list at the bottom of this page.
Sales Strategy | Marketing Strategy | Business & Pricing Models | Product Management | Business Development | Project Management | Management Consulting | Leadership Development | Inbound Marketing | Innovation Partnering | Sales Enablement | Product & Service Marketing | Managing Virtual Teams | Change Management | IoT | Cloud Services
BMW | Huawei | GEMA | Sparkassen IT | Microsoft | Deutsche Telekom | T-Mobile | Telefonica O2 | Mobily | Huawei | ALDI | T-Mobile | DHS | Mobile Iron | Jive | Extensive List Of US Startups
Guiding SMEs to break through growth barriers via sales and marketing strategies. Coaching business owners and professionals to boost revenue, attract new customers, and optimize marketing spending. Develop competitive business and pricing models and create motivational workshops that increase collaboration and growth.
Equip Sales teams across 12 business units to confidently represent T-Systems and proactively create opportunities while moving faster from lead to win.
Guided the implementation of "storyfied" marketing via digital channels in pilot business units in a collaborative approach by uniting teams from Sales and Marketing.
Strengthened market share through market analysis and development of market strategies for key accounts. Advanced international strategic projects and managed multinational teams. Developed new business and pricing models and go-to-market strategies for B2B and B2C companies in the IT and Telecommunications industry.
Created a business development strategy for vertical markets and developed sales presentations. Led market intelligence projects to support business decisions.
Positioned firm for growth with a market entry strategy for international target markets in execution of my final thesis at the University of Heilbronn (Market Entry Strategies for SMEs).
Completed 3-year trainee program in international wholesale for a German wholesale firm specialized in jewelry, watches and repair equipment.
Masters in International Business
Major: Management
Minors: Human Resources Management and Finance & Controlling
The Sales Enablement certification teaches how to develop a marketing-driven sales enablement strategy.
This certification covered lessons that span the four stages of the inbound methodology, from attracting to converting to closing and delighting customers.
The Content Marketing certification explains how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. The course teaches expert tactics for efficiently building a content library, and extracting more value from every content asset.
Project Management Certification. PMP Number: 1292163
Certification in the de facto standard for Enterprise Architecture based on TOGAF 8.
Financial Services:
Retail:
HR Consulting:
IT & Telecommunications:
Government:
Automotive:
Media:
The approach embraced by innovative minds and firms is a useful paradigm I believe should be applied at every organizational level. While the business world is on a race, no one has time to waste, especially not on solutions that do not serve the user they are designed for. Understanding the challenges and needs first has shown results that are satisfying both the customer and the provider (both internal and external).
Create marketing content and sales messages based on the key pillars of storytelling. Classic advertising and product and service-centered messaging are becoming the dinosaurs of business communication. "Storyfied" content and company-wide storytelling approaches lead companies to reach customers who have grown deaf and blind to self-centered interruption-marketing.
Highly adaptive and experienced in working in cloud services and gaining proficiency quickly. Tools include Jive, Hubspot, Sharepoint, Squarespace, Slack, Trello, and countless others.
Creative and effective creation of product messages tailored to specific industries. Content includes whiteboard videos, collateral, Sales presentations, websites, articles, logos, taglines and GTM content.
GEOFFREY HIRSCHHEIM, PRINCIPAL SALES CONSULTANT SAP AT ORACLE
“I had the opportunity to work with Corinna at T-Systems N.A. in her Sales Enablement role. She was very professional and dedicated. Corinna focused on various sales training and sales enhancement techniques with the sales teams. She coached and trained our staff, across multiple roles and units, to understood unified story-telling techniques. Her attention to detail ensured that she was always prepared for sessions and meetings, as well as managing follow-up topics.
Corinna is able to both train and provide guidance to specific topics as they arise. I very much appreciated her professional attitude and ability to both teach and coach. I can highly recommend Corinna for organizational training/development and strategic leadership roles.” (via LinkedIn)
GIA THOM, SENIOR BUSINESS DEVELOPMENT MANAGER EMEA AT T-SYSTEMS INTERNATIONAL
“Corinna is a pleasure to work with. She is incredibly loyal and dedicated, and persistently looks for a better way to accomplish what needs to be done - a way that is more efficient and produces a better outcome for both the team and the business. I believe she does this because she is both naturally results orientated, and a kind, bright person. Her work is always very detailed and thorough. She can be trusted to deliver.
Corinna is an asset and would be welcome in any team of mine.” (via Ziprecruiter)
YASMIN NARIELVALA, SENIOR DIRECTOR INNOVATION STRATEGY CONSULTING AT DETECON
“It was a great pleasure to have worked with Corinna at Detecon. She not only managed her projects to the highest level of quality, but was always looking to find new ways to deliver excellence beyond the scope of her day to day tasks. Her creative approach to problem solving together with her enthusiasm and motivation make her an outstanding asset for any organization.” (via LinkedIn)
ZHILEI MA, PH.D. - SALES REGION AMERICAS AT T-SYSTEMS
"To me Corinna is a highly-committed program manager who is goal-oriented and a great team player at the same time. I have the pleasure of working with Corinna in our regional portfolio readiness program since the beginning 2014, where she took the role as our Regional Program Manager. Her ability to juggle multiple projects within the program and drive the progress step by step in the given international corporate environments highly impressed me. She made a dramatic improvement in collaboration and productivity of the involved project teams. Of course, Corinna is a true asset for our company and comes with my sincere recommendation!" (via LinkedIn)
RODRIGUE VITINI, INTERNATIONAL PORTFOLIO MANAGER AT T-SYSTEMS
“Corinna has very strong communication and analytic skills. She has always managed to get her team to deliver projects to the right level of quality at the right time. Moreover, she knows how to create an excellent working environment, where efficiency meets a good sense of humor. It's a real pleasure working with her!” (via LinkedIn)
BRANDON CURRY, HEAD OF SALES AND SERVICE MANAGEMENT AT T-SYSTEMS
"It is a pleasure working with Corinna. She brings significant intellect and consulting experience to her role which has allowed her to deliver tangible results and value to our business. Corinna is extremely detail-oriented and savvy about business in general, but in particular IT services industry. She has a passion for winning and helping teams succeed. I highly recommend Corinna."
TERESA HANSON, SENIOR DIRECTOR MARKETING AND DEMAND GENERATION AT T-SYSTEMS
"I have had the distinct pleasure of working with Corinna in a variety of capacities and roles over many years. Corinna has never met an obstacle that couldn't be hurdled and doesn't have the word “quit” in her vocabulary. Her skills span from strategic to technical to business and she is one of the few people that truly covers an end-to-end spectrum of capabilities. Add to this her global experience and intercultural skills, and she is the complete package. Whether creating sales strategies, defining new technologies for business success or delivering customer solutions, she is a go to person and you will only benefit from her skills and contributions. She won’t hesitate to be forthcoming with her thoughts and ideas, but the outcomes will be better for that exact reason. I would highly recommend Corinna for almost any role, but especially strategic leadership roles related to business and/or organizational development." (via LinkedIN)
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