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Summary

I am a  Senior Marketing and Business Strategist with over 10 years of experience in helping both start-ups and large enterprises improve organizational effectiveness, building strategic partnerships, and creating successful go-to-market plans. I known for building consensus in fast-paced environments and for effectively turning around faltering projects. Since 2008, I have proven to be an effective leader of virtual, international teams and become a sought-after sales messaging and lean marketing expert

My resume can be downloaded below. You will also find references and a reference contact list at the bottom of this page. For an extended list of my project experience, please scroll down to "Project Experience By Industry."

Expertise

Market Intelligence | Go-to-market Planning | Business & Pricing Models | Product Management | Business Development | Project Management | Management Consulting | Marketing Strategy | Innovation Partnering | Sales Enablement | Product & Service Marketing  | Managing Virtual Teams | Classic and Digital Marketing Content  | IoT | Cloud Services  | Startup Coaching | 

Company Portfolio

BMW   |    Huawei   |    GEMA   |    Sparkassen IT   |    Microsoft   |    Deutsche Telekom   |   T-Mobile   |   Telefonica O2   |    Mobily   |    Huawei   |    ALDI   |    T-Mobile   |    DHS   |    Mobile Iron   |    Jive   |    Extensive List Of US Startups

Work experience

Head of Sales Enablement & Portfolio PMO, Americas & APAC

T-Systems
Jun 2011Present

Drive regional growth through portfolio go-to-market strategy, business development and sales enablement. Develop B2B go-to-market packages and digital marketing content.

  • Driving Sales transformation through business development workshops to boost confidence and skills. Leading cross-functional teams to create competitive sales messages that boost lead conversion rates and reduce time-to-decision with prospects.
  • Training Sales Executives and developing effective marketing and sales messages for select industries (Automotive, Healthcare, Oil & Gas) and products (IoT, IT Security and Cloud Services).
  • Spearheaded the product portfolio transformation program for the Americas & APAC regions, aligning market demands with strategic objectives, and steering the GTM development and implementation. Managed a PMO for 14 products.
  • Developed an international growth strategy generating over €145m in new business and led the implementation which entailed managing teams in 12 countries via partner management and product portfolio integration (including marketing and training).
  • Managed an international Portfolio Performance team of five employees and developed initiatives to boost sales in 12 countries.

Senior Consultant, Strategy & Innovation

Detecon, Inc.
Jan 2007Jun 2011

Strengthened market share through market analysis and development of market strategies for key accounts. Advanced international strategic projects and managed multinational teams. Developed new business and pricing models and go-to-market strategies for B2B and B2C companies in the IT and Telecommunications industry.

Business Analyst

Detecon International GmbH
Apr 2005Dec 2006

Created a business development strategy for vertical markets and developed sales presentations. Led market intelligence projects to support business decisions.

Freelance Consultant

Messtechnik Eheim GmbH
Dec 2004Apr 2005

Positioned firm for growth with a market entry strategy for international target markets in execution of my final thesis at the University of Heilbronn (Market Entry Strategies for SMEs).

Trainee Program: International Wholesale

Engelkemper GmbH & Co. KG
Aug 1997Aug 2000

Completed 3-year trainee program in international wholesale for a German wholesale firm specialized in jewelry, watches and repair equipment.

Education

Master's Degree

University of Heilbronn, Germany
Sep 2000Feb 2005

Masters in International Business

Major: Management

Minors: Human Resources Management and Finance & Controlling

Certifications

Project Management Professional (PMP)

Project Management Institute (PMI)
Aug 2009Present

Project Management Certification

TOGAF 8

The Open Group
Jun 2007Jun 2009

Certification in the de facto standard for Enterprise Architecture based on TOGAF 8.

History of Project Experience by Industry

Financial Services:

  • Trend Radar: Conducted trend scouting for a financial IT service provider. Qualifying and structuring technology, social and economic trends, outlining implications and providing strategic recommendations for business and IT. 

Retail

  • Project Management: Provided project management to a global retailer for a network proof-of-concept rollout in the US with nearly 1000 store locations and Interim Program Management for rollouts in Europe. The successful pilot rollout with a team of 45 employees led to a global contract agreement. 

HR Consulting:

  • New hire development program: Started a program for consultants to assure fast, seamless on-boarding and provide career coaching.
  • Organization Development: Improved the adoption of new guiding principles within a corporate change program for a Telecommunications provider to foster change in response to negative press.
  • Career Networking Event: Planned a networking event of about 120 business and technology consultants to foster international collaboration.
  • Global mentoring and training program: Developed a career development program in collaboration with the Human Resources department and the executive team of a consulting firm.  

IT & Telecommunications:

  • Innovation Partnering: Developed organizational and process requirements for successful, accelerated partnering between a global enterprise and start-ups. 
  • Corporate Social Network Communities: Headed a global collaboration initiative by setting up an online community on the corporate social network (>47k users) that connected 18 global business units and increased active participation by over 80% within 6 months. 
  • Portfolio Performance: Managed five employees to measure performance of the ICT portfolio in 18 business units as well as effectiveness of the corporate social media.
  • Go-to-Market Strategy Development: Led the introduction of a global systems integrator’s product portfolio to 18 countries.
  • Networked R&D Strategy: Definition of requirements for a "Networked R&D" organization to foster collaboration, accelerate innovation, and improve knowledge management. Analysis of business and technology trends that support objectives. Market analysis and vendor profiling for selected trends. 
  • Smartphone Portfolio Planning Developed a portfolio planning tool that projects the optimal, winning portfolio two years into the future, capturing 70% of the market.
  • Mobile Data Pricing: Developed a pricing strategy for mobile data services for Microsoft.
  • Sales Strategy: Developed a sales strategy for Huawei Technologies to partner with T-Systems on the German market to compete with a global manufacturer of IP-based networking products in communications and IT.
  • IPTV Market Analysis:  Conducted analysis of market trends that covered security aspects, and provided technical requirements for Deutsche Telekom AG.
  • NGOSS Vendor Market Report: Provided competitive intelligence for procurement decisions at Deutsche Telekom AG.
  • Market Sizing: Provided market analysis and developed use and business cases for Augmented Reality & Smart Glasses to enable a customer’s R&D budget decision.
  • Mobile Peer-to-Peer SIP Market Analysis: Designed use cases for consumer and business services for a European Tier 1 operator.
  • LTE Business Case Development: Provided analysis on the demand for LTE for T-Mobile to enable a spectrum purchase decision.
  • Vendor Market Scans (for multiple customers): Conducted trend scouting and market analysis of emergent technologies, services or business models to assess build-or-buy positioning for R&D departments of large enterprises.
  • IP Business Models & Data Pricing Strategy: Derived new revenue opportunities for T-Mobile from innovative mobile applications; shifting away from declining voice ARPU.
  • Community Pricing Strategy for T-Mobile: Created community-based voice services pricing models to encourage usage and drive voice revenue.
  • Strategic US Benchmark Analysis: Provided comprehensive market analysis of leading US Tier 1 carriers for a leading German network operator.

Government:

  • NGN Market Analysis: Explored NGN implementation strategies of global carriers and their technology developments to enable decision-making for a US government organization.

Automotive:

  • Web-based CRM application: Led the implementation of Siebel On Demand and employee training for BMW Alphabet.

Media:

  • Strategic repositioning: Developed a repositioning concept for GEMA (a German collecting society) to cope with challenges caused by content digitization (DRM).
  • Digital transformation strategy: Developed a transformation strategy for VLB, a German publishing house.

Skills

Enterprise Cloud Services (SharePoint, Jive, etc.)

Highly adaptive and experienced in working in cloud services and gaining proficiency quickly. Tools include Jive, Hubspot, Sharepoint, Squarespace, Slack, Trello, and countless others.

Marketing Content

Creative and effective creation of product messages tailored to specific industries. Content includes whiteboard videos, collateral, Sales presentations, websites, articles, logos, taglines and GTM content.

Project Management
Projects I manage consistently exceed goals and earn kudos from clients. I have rescued faltering projects from the brink of failure and have built new projects from the ground up, leading solutions by creating consensus and adapting to changes. I am a certified Project Management Professional (PMP).
MS Office (PowerPoint, Excel, Word, etc.),
Proficient in the most common applications and continuously striving on improving my skill-set. I learn quickly and have been acknowledged as a "Team Player" fostering discussions and advice sharing forums. 

Download My Resume

References

YASMIN NARIELVALA, SENIOR DIRECTOR INNOVATION STRATEGY CONSULTING AT DETECON 

“It was a great pleasure to have worked with Corinna at Detecon. She not only managed her projects to the highest level of quality, but was always looking to find new ways to deliver excellence beyond the scope of her day to day tasks. Her creative approach to problem solving together with her enthusiasm and motivation make her an outstanding asset for any organization.” (via LinkedIn)

ZHILEI MA, PH.D. - SALES REGION AMERICAS AT T-SYSTEMS

"To me Corinna is a highly-committed program manager who is goal-oriented and a great team player at the same time. I have the pleasure of working with Corinna in our regional portfolio readiness program since the beginning 2014, where she took the role as our Regional Program Manager. Her ability to juggle multiple projects within the program and drive the progress step by step in the given international corporate environments highly impressed me. She made a dramatic improvement in collaboration and productivity of the involved project teams. Of course, Corinna is a true asset for our company and comes with my sincere recommendation!" (via LinkedIn)

RODRIGUE VITINI, INTERNATIONAL PORTFOLIO MANAGER AT T-SYSTEMS

“Corinna has very strong communication and analytic skills. She has always managed to get her team to deliver projects to the right level of quality at the right time. Moreover, she knows how to create an excellent working environment, where efficiency meets a good sense of humor. It's a real pleasure working with her!” (via LinkedIn)

BRANDON CURRY, HEAD OF SALES AND SERVICE MANAGEMENT AT T-SYSTEMS

"It is a pleasure working with Corinna. She brings significant intellect and consulting experience to her role which has allowed her to deliver tangible results and value to our business. Corinna is extremely detail-oriented and savvy about business in general, but in particular IT services industry. She has a passion for winning and helping teams succeed. I highly recommend Corinna."

TERESA HANSON, SENIOR DIRECTOR MARKETING AND DEMAND GENERATION AT T-SYSTEMS

"I have had the distinct pleasure of working with Corinna in a variety of capacities and roles over many years. Corinna has never met an obstacle that couldn't be hurdled and doesn't have the word “quit” in her vocabulary. Her skills span from strategic to technical to business and she is one of the few people that truly covers an end-to-end spectrum of capabilities. Add to this her global experience and intercultural skills, and she is the complete package. Whether creating sales strategies, defining new technologies for business success or delivering customer solutions, she is a go to person and you will only benefit from her skills and contributions. She won’t hesitate to be forthcoming with her thoughts and ideas, but the outcomes will be better for that exact reason. I would highly recommend Corinna for almost any role, but especially strategic leadership roles related to business and/or organizational development." (via LinkedIN)

Downloadable References

Portfolio