Senior Marketing Analyst
Working closely with key stakeholders to evaluate ROI for marketing strategies, campaigns and other initiatives. Responsible to develop and analyse experiments to increase acquisition, engagement, and monetisation.
Partnering with other EA Analytics teams to define segmentation, groupings and life-time value metrics - build propensity models that predict acquisition and other user behaviours
Support driving decisions by Marketing teams by analysing market data and trends. Responsible for taking the lead in finding new opportunities to explore data to improve the consumer experience, improve the acquisition strategy, drive incremental revenue and/or reduce costs