Marketing and sales professional with broad-based international and domestic experience. Extensive experience in marketing B2B and B2C with a keen ability to execute solid marketing and business plans that meet and exceed ROI.
- Digital Marketing: Website development, analytics, social media strategy, SEO & SEM, Email marketing, mobile marketing.
- Traditional Marketing: Media planning & buying, grass root events, guerrilla marketing, research & focus groups, trade shows, production (TV, radio, print, outdoor).
- Managerial: Budget management & allocation, product launch & development, customer relationship, agency management, team leadership, strategic brand planning & ROI analysis.
- Industries: Quick service restaurants, consumer goods, luxury goods, service, entertainment, and advertising.
- Markets: US, US Hispanic, Caribbean, Latin America (Latam).