Summary

Marketing and sales professional with broad-based international and domestic experience. Extensive experience in marketing B2B and B2C with a keen ability to execute solid marketing and business plans that meet and exceed ROI.

  • Digital Marketing: Website development, analytics, social media strategy, SEO & SEM, Email marketing, mobile marketing.
  • Traditional Marketing: Media planning & buying, grass root events, guerrilla marketing, research & focus groups, trade shows, production (TV, radio, print, outdoor).
  • Managerial: Budget management & allocation, product launch & development, customer relationship, agency management, team leadership, strategic brand planning & ROI analysis.
  • Industries: Quick service restaurants, consumer goods, luxury goods, service, entertainment, and advertising.
  • Markets: US, US Hispanic, Caribbean, Latin America (Latam).

Work History

Work History

Self-employed

Mar 2015 - Present

Marketing Contractor

(Miami, FL) Provide analysis, solutions and general marketing expertise to businesses so that they may successfully sell their products/services while effectively reaching their target(s).

EVENTUS MARKETING GROUP

Sep 2011 - Feb 2015

Senior Marketing Manager Field Services

(Miami, FL) Responsible for the flawless execution and integration of marketing programs developed in collaboration with the DPSG brand team (7UP, Clamato, Snapple, Squirt and Peñafiel) and their Business Units. Lead and manage the local teams throughout key US Hispanic markets (Texas, New York, Miami, Chicago, California and Arizona) during the activation of local and national events(Latin GRAMMY Awards, LG Acoustic Sessions, LG Street Parties, Premios La Juventus and Copa Alianza).  Develop specific programs for local retail chains and independents to assist with the push of slow moving products or new launches (Publix, Sedano's, Kroger, Walmart, Winn Dixie...)

SUBWAY RESTAURANTS

May 2009 - Sep 2011

Marketing Manager

(Miami, FL) Manage and develop the marketing/sales strategies for over 23 countries (the Caribbean, Central America and Venezuela). Build partnership with franchisees, advertising agencies, vendors, distribution channels and other groups in the Subway organization in order to ensure global alignment and cooperation. Supervise, guide and evaluate local team of marketing managers and/or associates as well as local agencies. Led the planning and execution of marketing plans for all countries under my responsibility (combined budget of $4. 5 million).

YVES SAINT LAURENT

Feb 2005 - May 2009

Brand Manager

(Miami, FL) Manage the marketing and advertising of the brands Alexander McQueen, Ermenegildo Zegna, Stella McCartney, Oscar de La Renta, Van Cleef & Arpels for Latin America and North America Travel Retail.  Develop and implement strong marketing plans which target the different business drivers in each market as well as the industry seasonality. 

SIBONEY USA

Sep 2001 - Feb 2005

Account Director

(Miami, FL) Supervise a $9. 0 million campaign designed to promote the growth of Kellogg's in the main US Hispanic markets. Guide and provide leadership to vendors and other Kellogg's advertising agency (Leo Burnett/Lapiz) in the execution of local promotional plans and national campaigns (Musikellogg's Tour, Latin Grammy Awards' sponsorship, Zumba). Control and monitor marketing expenditures and advertising budgets.

QUAKER OATS CO - PEPSICO

Jul 1998 - Aug 2001

Manager-Sales & Marketing Services

(Boca Raton, FL) Support the positioning for Gatorade in the Caribbean and Quaker’s ethnic portfolio of products in the US Hispanic segment.  Responsible for the strategic and tactical development of business plans focused on volume and share growth for a $53 million market.  Plan, forecast and analyze the portfolio’s performance and prepare recommendations for action to maximize profitability.  Manage a trade and marketing budget of $3.5 million.   Manage and provide leadership to local advertising agencies.

PHILIP MORRIS

Jul 1994 - Jun 1998

Sales and Promotion Coordinator

(Miami, FL) Responsible for the marketing and sales of Kraft Foods' products in the Caribbean. Provide marketing strategy to 42 distributors and retail chains across 40 markets assisted by a team of two logistic assistants. Manage local advertising agencies in the development and execution of marketing programs. Manage marketing expenses budget(US$3. 0 MM).

Education

Education

University of Miami

B.B.A

Skills

Skills
Excel
Powerpoint
word
magento
html
wordpress
photoshop
spanish

Written and Spoken