Facilitated the launch of WGAL Deal Center, a new daily deal site for Central Pennsylvania’s NBC affiliate.
Develop and cultivate leads for potential deals until a commitment is negotiated with local merchants owners.
Research and analyze trends in Deal Center and competitors’ evolution to employ improvement strategies.
Manage relationship with clients to ensure they utilize Deal Center’s capabilities and features to full potential.
Maintain ongoing communication with operations and creative team to schedule, produce and publish deals on time.
Coordinate promotion for the site and daily deals through online ads, social media engagement, and commercials.