Education

Education
Aug 2006 - Dec 2010

Media Studies

The Pennsylvania State University

Received minor degree in Business and the Liberal Arts

Work History

Work History
Aug 2011 - Present

WGAL Deal Center AE

WGAL TV - Hearst Television

Facilitated the launch of WGAL Deal Center, a new daily deal site for Central Pennsylvania’s NBC affiliate.

Develop and cultivate leads for potential deals until a commitment is negotiated with local merchants owners.

Research and analyze trends in Deal Center and competitors’ evolution to employ improvement strategies.

Manage relationship with clients to ensure they utilize Deal Center’s capabilities and features to full potential.

Maintain ongoing communication with operations and creative team to schedule, produce and publish deals on time.

Coordinate promotion for the site and daily deals through online ads, social media engagement, and commercials.

Jul 2008 - Jun 2011

Marketing Assistant, Social Media, Baker

Philly Pretzel Factory

Assisted owners with marketing strategy during initial weeks of the store’s grand opening and throughout employment.

Created, developed and maintained store’s Facebook page with daily specials, events and promotions to engage student patrons.

Assist in creation of ads and coupons, distribution of company flyers, and meeting with potential clients.

Responsible for both customer service, and baking pretzels and other products to meet company standards.

Aug 2009 - Dec 2010

Marketing Committee / Designer

The Student Programming Association

Utilized the student activity fee to coordinate and provide events on campus from well-known entertainers.

Designed informative and creative event posters for over thirty distinguished musicians, comedians, and politicians.

Awarded 1st, and 3rd place for poster and logo designs from Association of College Unions International conference.

Promoted SPA events with committee members with use of social media, posters, press releases and promotional giveaways.

Worked closely with other SPA committees to run events as smoothly and efficiently as possible. 

May 2010 - Aug 2010

Advertising Intern

Strategic Images

Designed, developed and managed the agency’s social media sites to engage clients with agency news and updates.

Collaborated on the redesign of clients’ websites to make them more user-friendly and branded in the client’s image.

Designed striking, comprehensive showcase of agency’s capabilities in a business development packet to attract potential clients.

Engaged in creative development of client campaigns from initial meetings to production of final advertisements.

Researched various industries, companies, and emerging social media to assist co-workers with daily account progress.

Jan 2010 - May 2010

Marketing / Street Team Intern

The State Theatre

Promoted upcoming theater performances, concerts, films, and other events for prominent local performing arts center.

Researched and contacted potential patrons with information on specific upcoming events to target more defined audience.

Organized hundreds of event posters each week for distribution to nearby businesses, campus buildings, and common areas.

Maintained marquee, front window, and lobby with posters, flyers and information on forthcoming events.

Graphic Design Work

Skills

Skills

Skills gained from education and professional experience

  ·      Completed upper-level graphic design and photography courses to improve creative, effective problem solving skills. ·      Background in designing, communicating and promoting a message in a clear and professional manner. ·      Extensive knowledge in building and engaging an audience with social media and interactive marketing. ·      Microsoft Word, PowerPoint, and Excel; Adobe Photoshop, Illustrator, and InDesign.