Connie Chen

  • Walnut CA

Work History

Work History
Jul 2014 - Present

Mba Marketing Intern

CHANEL, INC
NEW YORK, NY MBA Marketing Intern. Worked with 5-person skincare marketing team to plan and execute new product launches and campaigns, strengthening CHANEL's position in a highly competitive and saturated category. Analyzed ROI of sampling campaigns and proposed new tracking system, data collection platform and performance metrics to key executives with the goal of refining promotional strategies Performed pricing analysis, competitive positioning and developed training materials for US launch of key anti- aging products to grow premium anti-aging franchise Evaluated emerging innovative beauty trends, anticipating future growth areas and competitive dynamics to increase market share, sharpen product differentiation and heighten skincare expertise amongst key competitors
Jul 2014 - Present

Customer Services Representative

PEACH AND LILY
NEW YORK, NY MBA Intern. Member of 3-person beauty e-commerce company that markets and commercializes curated beauty brands from Asia directly to consumers and to retailers. Developed influencer outreach and digital marketing strategy for product launch. Crafted online layout and copy to educate consumers on new product category that included 34 new SKUs and increased purchases on site Worked with COO to construct logistics and fulfillment process at new warehouse for B2B and B2C orders Integrated process with eCommerce platform to satisfy orders while meeting customer service
Jul 2013 - Present

Intern

CASCINA PASTORI| COLOMBO VINO
PIEDMONT, ITALY Intern. Assisted owner and cellar master in managing vineyard, wine cellar and wine tasting business. Educated customers about wine and terroir in order to differentiate products in competitive market Conducted extensiveresearchon key competitors to refine brand positioning and commercialization strategy
2011 - 2013

Manager

AISLING CAPITAL
NEW YORK, NY Investment Analyst. Member of 13-person investment team focused on investments in consumer, biotherapeutics, diagnostics, medical device and services sectors. Conducted market sizing analysis by estimating market penetration upon launch based on extensive evaluation of clinical data to determine future trial success, IP strength, manufacturing reliability, and reimbursement strategy Surveyed patients, physicians and key opinion leaders to determine key product advantages, barriers to adoption, competitive insight and market opportunity Presented financial analysis to investment committee to forecast future cash requirements, revenue potential, profitability and expected returns Designed marketing and commercial strategy by conducting thorough market research and focus group interviews to aide management's launch of a $100m+ consumer product Led 10+ person cross-functional team consisting of staff from marketing, operations, research and development, manufacturing and regulatory divisions to conduct investment diligence on potential investments while managing internal investment processes with partners and investment committee
2009 - 2011

Investment Banking Analyst

LEERINK SWANN LLC
NEW YORK, NY Investment Banking Analyst. Advised life science clients on strategic and fundraising transactions. Created valuation analyses using discounted cash flow, accretion/dilution, comparable company, precedent transaction and sum-of-parts Conducted extensive research and interviews with physicians to understand new scientific trends in key therapeutic areas including orphan and infectious diseases and to identify attractive assets and acquisition targets

Education

Education
2015

M.B.A

2004 - 2008

B.Sc

UNIVERSITY OF CALIFORNIA